Financial Cards and Payments in Turkey

November 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Financial Cards and Payments industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Financial Cards and Payments in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Financial Cards and Payments in Turkey?
  • What are the major trends key to understanding Financial Cards and Payments in Turkey?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?
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Financial Cards and Payments in Turkey - Industry Overview

Financial cards and payments in 2023: The big picture
2023 key trends: Contactless card growth
E-Commerce fuels credit card transaction growth
Competitive landscape
What next for financial cards and payments?
Table 1 Number of POS Terminals: Units2018-2023
Table 2 Number of ATMs: Units2018-2023
Table 3 Value Lost to Fraud 2018-2023
Table 4 Card Expenditure by Location 2023
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
Financial cards and payments in 2023: The big picture
2023 key trends: Contactless card growth
E-Commerce fuels credit card transaction growth
Competitive landscape
What next for financial cards and payments?
Table 6 Number of POS Terminals: Units2018-2023
Table 7 Number of ATMs: Units2018-2023
Table 8 Value Lost to Fraud 2018-2023
Table 9 Card Expenditure by Location 2023
Table 10 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
Financial cards and payments in 2023: The big picture
2023 key trends: Contactless card growth
E-Commerce fuels credit card transaction growth
Competitive landscape
What next for financial cards and payments?
Table 11 Number of POS Terminals: Units2018-2023
Table 12 Number of ATMs: Units2018-2023
Table 13 Value Lost to Fraud 2018-2023
Table 14 Card Expenditure by Location 2023
Table 15 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
Table 16 Domestic versus Foreign Spend 2023
Table 17 Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 18 Financial Cards by Category: Number of Accounts 2018-2023
Table 19 Financial Cards Transactions by Category: Value 2018-2023
Table 20 Financial Cards by Category: Number of Transactions 2018-2023
Table 21 Consumer Payments by Category: Value 2018-2023
Table 22 Consumer Payments by Category: Number of Transactions 2018-2023
Table 23 M-Commerce by Category: Value 2018-2023
Table 24 M-Commerce by Category: % Value Growth 2018-2023
Table 25 Financial Cards: Number of Cards by Issuer 2018-2022
Table 26 Financial Cards: Number of Cards by Operator2018-2022
Table 27 Financial Cards: Card Payment Transactions Value by Operator2018-2022
Table 28 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
Table 29 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
Table 30 Forecast Financial Cards by Category: Number of Accounts 2023-2028
Table 31 Forecast Financial Cards Transactions by Category: Value 2023-2028
Table 32 Forecast Financial Cards by Category: Number of Transactions 2023-2028
Table 33 Forecast Consumer Payments by Category: Value 2023-2028
Table 34 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
Table 35 Forecast M-Commerce by Category: Value 2023-2028
Table 36 Forecast M-Commerce by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Charge Cards in Turkey - Category analysis

Credit Cards in Turkey - Category analysis

KEY DATA FINDINGS

High inflation drives upswing in credit card transactions
Introduction of instalment payments boosts credit card category
Higher e-commerce purchases fuel credit card spending
Cashless society to enhance credit card usage
New payment technologies will boost credit card usage
Credit card debt to reduce as inflation stabilises
Table 37 Credit Cards: Number of Cards in Circulation 2018-2023
Table 38 Credit Cards Transactions 2018-2023
Table 39 Credit Cards in Circulation: % Growth 2018-2023
Table 40 Credit Cards Transactions: % Growth 2018-2023
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 42 Commercial Credit Cards Transactions 2018-2023
Table 43 Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 44 Commercial Credit Cards Transactions: % Growth 2018-2023
Table 45 Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 46 Personal Credit Cards Transactions 2018-2023
Table 47 Personal Credit Cards in Circulation: % Growth 2018-2023
Table 48 Personal Credit Cards Transactions: % Growth 2018-2023
Table 49 Credit Cards: Number of Cards by Issuer 2018-2022
Table 50 Credit Cards: Number of Cards by Operator2018-2022
Table 51 Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 52 Credit Cards Payment Transaction Value by Operator 2018-2022
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2018-2022
Table 54 Commercial Credit Cards: Number of Cards by Operator 2018-2022
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2018-2022
Table 57 Personal Credit Cards: Number of Cards by Issuer 2018-2022
Table 58 Personal Credit Cards: Number of Cards by Operator 2018-2022
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2018-2022
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2023-2028
Table 62 Forecast Credit Cards Transactions 2023-2028
Table 63 Forecast Credit Cards in Circulation: % Growth 2023-2028
Table 64 Forecast Credit Cards Transactions: % Growth 2023-2028
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2023-2028
Table 66 Forecast Commercial Credit Cards Transactions 2023-2028
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2023-2028
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2023-2028
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2023-2028
Table 70 Forecast Personal Credit Cards Transactions 2023-2028
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2023-2028
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2023-2028

Debit Cards in Turkey - Category analysis

KEY DATA FINDINGS

Debit cards remain popular post-pandemic
Banks promote debit card accounts alongside other credit products
Students continue to use debit cards on campus
Young purchasing habits fuel debit card usage
Debit card accounts with small credit balances attract consumers
Roll out of contactless debit card to drive usage
Table 73 Debit Cards: Number of Cards in Circulation 2018-2023
Table 74 Debit Cards Transactions 2018-2023
Table 75 Debit Cards in Circulation: % Growth 2018-2023
Table 76 Debit Cards Transactions: % Growth 2018-2023
Table 77 Debit Cards: Number of Cards by Issuer 2018-2022
Table 78 Debit Cards: Number of Cards by Operator2018-2022
Table 79 Debit Cards Payment Transaction Value by Issuer 2018-2022
Table 80 Debit Cards Payment Transaction Value by Operator 2018-2022
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2023-2028
Table 82 Forecast Debit Cards Transactions 2023-2028
Table 83 Forecast Debit Cards in Circulation: % Growth 2023-2028
Table 84 Forecast Debit Cards Transactions: % Growth 2023-2028

Pre-Paid Cards in Turkey - Category analysis

KEY DATA FINDINGS

Open loop pre-paid cards rise among young consumers
Diaspora tourism and refugees drive growth in transportation closed-loop pre-paid cards
Election environment slows growth in pre-paid toll transactions
E-commerce growth creates strong potential for open-loop pre-paid cards
Turkish Lira devaluation will attract more tourists
High inflation, increasing wages and taxes encourage provision of lunch pre-paid cards
Table 85 Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 86 Pre-paid Cards Transactions 2018-2023
Table 87 Pre-paid Cards in Circulation: % Growth 2018-2023
Table 88 Pre-paid Cards Transactions: % Growth 2018-2023
Table 89 Closed Loop Pre-paid Cards Transactions 2018-2023
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 91 Open Loop Pre-paid Cards Transactions 2018-2023
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 93 Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 94 Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 95 Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 96 Pre-paid Cards Transaction Value by Operator 2018-2022
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2023-2028
Table 106 Forecast Pre-paid Cards Transactions 2023-2028
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2023-2028
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2023-2028
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2023-2028
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2023-2028
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2023-2028
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2023-2028

Store Cards in Turkey - Category analysis

2023 DEVELOPMENTS

The following categories and subcategories are included:

Financial Cards and Payments

    • ATM Cards
      • Commercial Charge Cards
      • Personal Charge Cards
      • Commercial Credit Cards
      • Personal Credit Cards
      • Commercial Debit Cards
      • Personal Debit Cards
      • Closed Loop Pre-Paid Cards
      • Open Loop Pre-Paid Cards
    • Store Cards
      • Commercial Card Payment Transactions
      • Commercial Electronic Direct/ACH Transactions
      • Commercial Paper Payment Transactions
      • Personal Card Payment Transactions
      • Personal Electronic Direct/ACH Transactions
      • Personal Paper Payment Transactions
        • Commercial Electronic Direct/ACH Transactions
        • Personal Electronic Direct/ACH Transactions
          • Commercial Cash Transactions
          • Commercial Other Paper Transactions
          • Personal Cash Transactions
          • Personal Other Paper Transactions
      • Mobile Proximity Payments
      • Mobile Remote Payments
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This report originates from Passport, our Financial Cards and Payments research and analysis database.

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