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Company Profile

Fisher & Paykel Appliances Ltd in Consumer Appliances

Feb 2010

Price: US$525

About this Report

About this Report

Euromonitor International's report on Fisher & Paykel Appliances Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Major Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of Fisher & Paykel Appliances Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Fisher & Paykel Appliances Ltd This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Fisher & Paykel Appliances Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Major Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key Company Facts

  • Strategic Evaluation

Financial Assessment

  • Strategic Evaluation

SWOT – Fisher & Paykel Industries Ltd

  • Strategic Evaluation

Key Strategic Objectives and Challenges

  • Strategic Evaluation

Competitive Positioning

Fall in Demand for Appliances Drags Company Into Decline

  • Competitive Positioning

Company Limited to Share in Major Appliances

  • Competitive Positioning

Company Geographical Footprint Hinders Ranking

  • Competitive Positioning

Market Assessment

Regional Visibility Anticipated to Rise

  • Market Assessment

F&P’s Major Appliances Focus in Line with Premiumisation

  • Market Assessment

Category and Geographic Opportunities

Chinese Development to be Underpinned by Haier

  • Category and Geographic Opportunities

US Routes

  • Category and Geographic Opportunities

Home Laundry and Dishwashers Drive US Growth

  • Category and Geographic Opportunities

Australasian Leadership a Possibility

  • Category and Geographic Opportunities

Super-Premium Position in Western Europe Needs Partner

  • Category and Geographic Opportunities

Large Cooking Appliances to be Driven by Innovation

  • Category and Geographic Opportunities

Smart Refrigeration to help Develop Eco-Positioning

  • Category and Geographic Opportunities

DishDrawer a Prospect for New Markets

  • Category and Geographic Opportunities

Brand Strategy

Premium Development Where Possible

  • Brand Strategy

Fisher & Paykel

  • Brand Strategy

Recommendations

Seizing the Day

  • Recommendations

Samples

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