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Company Profile

Fisher & Paykel Industries Ltd in Consumer Appliances

Feb 2010

Price: US$525

About this Report

About this Report


Euromonitor International's report on Fisher & Paykel Appliances Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Major Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of Fisher & Paykel Appliances Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Fisher & Paykel Appliances Ltd This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Fisher & Paykel Appliances Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Major Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key Company Facts

Financial Assessment

SWOT – Fisher & Paykel Industries Ltd

Key Strategic Objectives and Challenges

Competitive Positioning

Fall in Demand for Appliances Drags Company Into Decline

Company Limited to Share in Major Appliances

Company Geographical Footprint Hinders Ranking

Market Assessment

Regional Visibility Anticipated to Rise

F&P’s Major Appliances Focus in Line with Premiumisation

Category and Geographic Opportunities

Chinese Development to be Underpinned by Haier

US Routes

Home Laundry and Dishwashers Drive US Growth

Australasian Leadership a Possibility

Super-Premium Position in Western Europe Needs Partner

Large Cooking Appliances to be Driven by Innovation

Smart Refrigeration to help Develop Eco-Positioning

DishDrawer a Prospect for New Markets

Brand Strategy

Premium Development Where Possible

Fisher & Paykel

Recommendations

Seizing the Day

Samples

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