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Euromonitor International publishes the world's most comprehensive market research on travel flows.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information

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Country Report

Flows in Indonesia

Nov 2016

Despite the weakening global economy having led to significant slowdowns in growth and even declines in inbound tourist arrivals in other countries, inbound arrivals in Indonesia managed to register a comparatively strong performance in 2016. The ...

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Country Report

Flows in Malaysia

Nov 2016

Inbound arrivals recorded a 6% volume decline to reach 25.7 million trips in 2015. This poor performance was the repercussion of a number of incidents. Firstly, Malaysia suffered from a poor reputation among Chinese tourists after the disappearance ...

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Country Report

Flows in Singapore

Nov 2016

Inbound arrivals registered positive growth in 2015 after witnessing a decline in 2014. The positive growth in the category in 2015 came mainly from the recovery seen in tourist arrivals from China, Singapore’s second largest source country for ...

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Country Report

Flows in Vietnam

Nov 2016

In 2015 inbound arrivals to Vietnam witnessed a modest year, with a 1% increase in the number of trips compared with 2014. Visitor arrivals from several major source markets started to decline after protests by workers against China’s illegal ...

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Country Report

Flows in Mexico

Oct 2016

During 2015 Mexico observed a positive performance in inbound business arrivals mainly driven by the dynamism of industries such as construction, telecommunications and transport, amongst others, to cities such a Tijuana, Guadalajara and Mérida. It ...

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Country Report

Flows in Switzerland

Sep 2016

Switzerland is well-known throughout the world as an exclusive destination for skiing and Alpine sports. However, the rising value of the Swiss franc against the euro has led to a decline in the number of inbound trips from other European countries. ...

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Country Report

Flows in Belgium

Sep 2016

Inbound and domestic...

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Country Report

Flows in Japan

Sep 2016

The Japanese government is strongly focused on increasing the number of inbound tourists, with this being a major goal in the build-up to Japan hosting the Olympics and Paralympics games in 2020. In 2015, Japan welcomed over 19 million inbound ...

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Country Report

Flows in Kenya

Sep 2016

Despite the arrival of prominent figures such as the US president and the Pope in 2015, in part assuring travellers of the safety of travelling to Kenya, the number of inbound arrivals in Kenya continued to face a significant volume decline of 12% in...

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Country Report

Flows in Taiwan

Sep 2016

Volume growth in inbound arrivals slowed down in 2015 but it still remained healthy. The slowdown follows a period of rapid growth over review period and it can be linked to the slower growth in arrivals from China, which is the single most important...

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Country Report

Flows in Canada

Sep 2016

During 2015, Canada played host to several globally recognised events such as the FIFA Women’s World Cup and the Pan Am Games, which helped increase both inbound leisure and business arrivals. The significant drop in value of Canadian currency, which...

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Country Report

Flows in the US

Sep 2016

Whilst the US federal government’s Travel and Tourism Advisory Board (TTAB) was established in 2003 to promote the country’s tourism industry, the board’s importance to the US travel industry is quite small relative to the critical role of other ...

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Country Report

Flows in South Korea

Sep 2016

Inbound arrivals fell in 2015 due to the spread of MERS. Inbound tourists decreased significantly, especially during June to August, as the number of patients affected by MERS rose rapidly. Chinese and Japanese tourists accounted for the majority of ...

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Country Report

Flows in the United Arab Emirates

Sep 2016

The number of arrivals to the United Arab Emirates continued to grow steadily in 2015, although the 9% growth rate recorded during the year was slower than the 12% growth recorded in 2015 as global economic uncertainty continued to have a negative ...

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Country Report

Flows in Argentina

Aug 2016

International arrivals reached 6.1 trips in 2015, the result of a 4% increase over the course of the year. With the official exchange rate between the Argentinean peso and the US dollar relatively stable during most of 2015, inbound tourists bringing...

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Country Report

Flows in Australia

Aug 2016

Inbound arrivals continued to increase in 2015, reaching new record levels in terms of number of trips and spending. Although the more favourable exchange rate was a key factor in attracting international visitors, international marketing initiatives...

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Country Report

Flows in Germany

Aug 2016

In 2015, the number of inbound arrivals increased by 6% to 35 million. The main reason for this was the increasing attractiveness of Germany as a destination for both business and leisure purposes. With regard to business trips, Germany offers ...

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Country Report

Flows in Peru

Aug 2016

Inbound arrivals to Peru grew in 2015 by 8% due to the improvement of the Peruvian economy and the upcoming international recognition of Peru as a travel destination. In 2015, Peru was awarded, for the fourth time in a row, “Best culinary destination...

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Country Report

Flows in Saudi Arabia

Aug 2016

Inbound arrivals fell by 1% in 2015. Arrivals related to religious purposes, including Hajj, Umrah and visits to Al Madinah, accounted for 44% of total inbound trips in 2015 owing to the presence of two Holy Mosques in the cities of Makkah and Al ...

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Country Report

Flows in Croatia

Aug 2016

2015 saw positive development in the number of arrivals, reaching 13 million, increasing by 9% from 2014. Retail value sales increased by 7%, to reach HRK60.7 billion. Most growth came from traditional markets, which make up the bulk of arrivals, ...

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