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Company Profile

Fonterra Co-operative Group in Ingredients

Feb 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Fonterra Co-operative Group delivers a detailed strategic analysis of the company's business, examining its performance in the Ingredients market and the global economy.

Company and market share data provide a detailed look at the financial position of Fonterra Co-operative Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Fonterra Co-operative Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Fonterra Co-operative Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Ingredients research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

SWOT : Fonterra Standard & Premium Ingredients

Strong performance driven by volume and price

Fonterra growing outside of its home region

Competitive Positioning

Acquisition not part of competitive strategy for Fonterra

Market Assessment

Strongest growth in probiotics

Asia Pacific leads regional g rowth

Proteins

Strong growth in milk proteins

Links in Asia Pacific and Latin America benefit Fonterra

Fonterra offers range of proteins for different applications

Yoghurt continues to grow unabated

US and Japan dominate sports and nutrition products category

Milk Products

Milk fat dominates milk products categories for Fonterra

Infant nutrition identified as focus area

Fonterra looks to restructure its organic operations

Operations

Key locations for Fonterra’s Ingredients division (2011)

Operation activity by region

Joint ventures boost Fonterra’s global operations

Fonterra takes the lead in global dairy trading

Recommendations

Value growth from innovation and regional expansion

Samples

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