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Company Profile

Fonterra Co-Operative Group in Packaged Food

Dec 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Fonterra Co-operative Group delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Fonterra Co-operative Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Fonterra Co-operative Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Fonterra Co-operative Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Fonterra leader in dairy

Fonterra moves farther away from co-op model

SWOT: Fonterra Co-operative Group

Key strategic challenges and objectives

Competitive P ositioning

Emerging market presence boosts top players

Competitive Positioning

Mature dairy market encourages international expansion

Emerging market expansion boosts Fonterra

Dairy remains fragmented, but consolidation taking place

Market Assessment

Fonterra remains reliant on Australasia

Dairy underpins Fonterra presence in packaged food

Dairy

Fonterra in good position to benefit from cheese growth

Perfect Italiano benefits from celebrity chef culture

Look to dairy-based nutrition for older adults

New Zealand milk market dominated by a few key players

Dairy growth driven by emerging markets

Growth potential in China is clear

Cheese remains under-exploited

Establishing milk supply infrastructure in India to meet demand

Oils and Fats and Ice Cream

Butter benefits from the rise of the celebrity chef

Butter prospects in India very positive

Fonterra moves to brand family approach with Tip Top

Brand Strategy

Anchor still reliant on New Zealand

Defending “Brand New Zealand”

Cheese brand line-up focuses on Australasia

Operations

Fonterra continues its expansion

Recommendations

Re-balancing presence away from Australasia

Samples

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