Food Intolerance

Market research on the food intolerance industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Free From in Singapore

Jun 2018

In 2017, free from registered slower current value growth than in 2016, mainly attributed to the low birth rate in Singapore. In 2016, the fertility rate stood at just 1.20 births per woman, a further decline from the 1.24 in 2015. Consumers choosing...

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Free From in Thailand

Jun 2018

Consumers are increasingly favouring products customised to their specific health needs. Lactose intolerant consumers were the main driver of growth in free from dairy products in 2017, with demand attracting new entrants over the review period. ...

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Free From in the Netherlands

Jun 2018

In 2017 free from gluten products were the focus of consumer interest and promotion by manufacturers and retailers. Product and media exposure contributed to above-average current retail value growth for free from gluten products across packaged ...

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Free From in the Philippines

Jun 2018

Free from is relatively underdeveloped, with HA powder milk formula, free from lactose powder special baby milk formula and free from dairy soy milk the only categories with significant retail value sales. Free from dairy soy milk held the largest ...

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Free From in Hungary

Jun 2018

Besides organic packaged food, free from was the most successful category within HW packaged food in Hungary over 2017. Current value sales of free from products expanded significantly. This increase was supported by growth in volume sales. Also, ...

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Free From in Israel

Jun 2018

The veganism trend continues growing. Whilst the vegan population is still small, many consumers are influenced by their ideology and thus reduce their dairy and meat consumption. In addition, consumers are becoming more aware of lactose sensitivity ...

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Free From in Norway

Jun 2018

Traditionally, free from packaged food was found in small designated sections in larger grocery stores and featured specialist brands, such as Schär and Semper. This gradually changed during the review period as major players, such as Orkla and Tine,...

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Free From in Romania

Jun 2018

Free from meat has a strong presence in free from. A preferred option during fasting, free from meat products like pâté, texturized soy and similar products experience a boom during such periods. Seasonality thus remains high and development ...

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Free From in Greece

Jun 2018

In line with Western European trends, free from is witnessing momentum in Greece, with product variety rapidly growing annually, awareness on the rise and distribution expanding to include supermarkets, whereas at the beginning of the review period ...

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Free From in Hong Kong, China

Jun 2018

Food sensitivities have becoming increasingly common in Hong Kong, leading to health issues such as rashes, bloating and stomach pain. Serious allergies can end up needing hospital treatment. As a result, the free from category continues to record ...

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Free From in France

Jun 2018

Free from products is likely to remain the most dynamic HW category over the forecast period thanks to a combination of factors. Firstly, there has been a succession of food scandals – see the case of free from meat below – while a growing awareness ...

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Free From in Spain

Jun 2018

Increasing awareness amongst Spaniards regarding food intolerances and allergies has resulted in many consumers removing gluten or lactose from their diet; this contributed to the development of the free from category in Spain. In addition, many ...

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Free From in Ireland

Jun 2018

Rising consumer confidence in Ireland is expected to continue to positively impact health and wellness sales, including free from packaged foods. Over the coming years, consumers will be able to spend more on non-essential items such as free from ...

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Free From in Italy

Jun 2018

According to the Ministry of Health, around 2% of Italians have been diagnosed as coeliacs, with an additional 400,000 waiting for test results. Growth figures for gluten-free products, however, suggest that many Italians are purchasing these ...

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Free From in Japan

Jun 2018

Free from dairy was responsible for 94% of total free from value in 2017 and is expected to continue to dominate the category throughout the forecast period. Indeed, free from dairy is set to be the most dynamic free from category over 2017-2022, ...

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Free From in Indonesia

Jun 2018

In 2017, demand for free from products mainly remained limited to baby food, with parents being more willing to spend on free from baby food. Baby food products that are free from allergens are popular options among parents looking for baby milk ...

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Free From in China

Jun 2018

One of the largest categories in free from, other milk alternatives excl organic suffered a steep decline in retail value sales in 2017, which negatively impacted the entire category. A lack of product innovation and competition from soy milk and ...

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Free From in Malaysia

Jun 2018

Free from dairy soy milk is increasingly demanded by consumers, especially those with lower tolerance to dairy products. Marketing strategies such as revamping packaging and active advertising increased awareness and sales of free from dairy over the...

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Free From in Portugal

Jun 2018

More and more consumers have opted for healthier diets and lifestyles, which has stimulated sales growth for free from packaged food in Portugal. According to a study published in Distribuição Hoje, 60% of Portuguese citizens are worried about health...

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Free From in Germany

May 2018

Towards the end of the review period, all free from categories in Germany saw growth; in many cases this was quite considerable. The main target group was the growing number of truly intolerant consumers who had a genuine medical need to avoid ...

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