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The foodservice industry uses Euromonitor International market research for local and global strategy development, target-setting, commercial management, range analysis, training on trends and opportunities, consumer profiling, social trends analysis, and buying and supplier management.

Who we support

  • Local and global foodservice companies
  • Food, beverage and service suppliers

How we support you

Corporate strategy planning

We illustrate the strategic outlook for foodservice products and channels, helping management set goals for business units, fascia, regions and countries. Our market research assesses market entry opportunities, risks and competition and our uniquely comprehensive measures of the entire foodservice industry facilitates long-term visionary thinking on emerging markets worldwide.


Procurement teams study the food and drinks to support partnerships with suppliers. Sourcing the right product mix relies on consumer knowledge and also on the working relationship between operator and supplier to meet today’s consumer needs, grow categories and add value for customers.

Competitive strategies

Detailed share analysis and company profiles help you understand peers, anticipate initiatives and track market positions. Our clients can watch both chains and independents in every market segment.

Consumer and category insights

Identify customer behaviour in your outlets. Euromonitor’s Passport database correlates consumption behaviour of consumers and how at-home food and drink trends compare to eating out. Our additional expertise in the retail world lets us track the interplay of innovations between the off-premise and on-premise markets for each product. We also give insights into the macro-economic environment and consumer lifestyles in markets where restaurants operate.

Marketing and commercial

Our maps of foodservice, retail and travel locations guide outlet expansion decisions. Passport also covers strategy issues such as incomes, share of wallet, demographics, households, operating environments, payment trends, work and leisure, flavour and packaging trends.



Consulting Learn more ›

Can't find what you're looking for in Passport?

We design, manage and deliver custom projects to help foodservice clients collect the information necessary for their most challenging questions.

Some typical examples of how we can help include:

    • Up-to-date, reliable and detailed data on growth channels such as out-of-home, workplace and institutional where available information is weak
    • Channel dynamics, needs, wants and sourcing criteria of local operators to support market entry planning
    • Know your consumer through survey, lifestyle and segmentation analysis. We help clients tailor products in line with local consumption patterns and purchasing habits
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