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Foodservice

We support innovation and the strategic planning process by helping operators understand their value chain from target market segments and customers to out-of-home eating habits and choices we support innovation and the strategic planning process.

Issues we address

We help clients stay ahead of the competition, spot new market trends, evaluate threats from new concepts and emerging business models both locally and in international markets.

 Typical client questions and needs include:

  • Is there sufficient demand for this product?
  • What are sales and profit levels?
  • Will this concept succeed?
  • Can you benchmark best in class product metrics and service levels?
  • Can you do a voice of channel survey?
  • Can you profile competitor organisational and business strategies?
  • Can you use industry variables to predict future category performance?
  • How will ingredient price increases impact on channel behaviour?
  • Is there a road map to approach institutional channels?

Capabilities

We offer a range of services tailored to each clients’ needs. Our capabilities include:

  • New product analysis and landscape assessment
  • Product concept testing
  • Customer analytics
  • Segmentation analysis
  • Usage and attitude surveys
  • Competitive intelligence
  • Industry benchmarking
  • Partner search and evaluation
  • Distribution and channel assessment
  • Market entry strategy

Benefits

We design creative research solutions combining qualitative and quantitative surveys to support our analysis with the latest market, competitor and customer insights.

  • Prioritise the right markets, categories and channels
  • Improve new product success rates
  • Concept testing and market due diligence
  • Identify purchasing behaviour, consumption and preference analysis
  • Analytics and predictive forecasting
  • Analyse customer satisfaction
  • Identify key account and local buyer contacts
  • Review strategic and insider knowledge from case studies

Organisation Types we support

Select the appropriate organisation type below to find out how we support our clients with custom projects

Testimonials

"Insights from Euromonitor's research improved our understanding of the business landscape and trends, from which we formulated our business plans." Tetra Pak

"The market data you have provided...has been excellent and has helped to prepare a better export strategy for our requested 2009 activities. We have more confidence in the data than from previous information sources." State Department of Nevada