Manufacturers of fortified/functional products increasingly focus on ensuring there is substantial added value in the beverages they sell. One method is through positioning such products as being high energy sources in response to changing consumer ...

The fortified/functional beverages category witnessed many challenges towards the end of the review period. In May 2015 the FSSAI ordered the recall of Monster energy drink after finding that it contained a combination of caffeine and ginseng, which ...

With the exception of FF energy drinks, other fortified/functional beverages were still emerging over the review period. New developments have mainly been within FF bottled water, such as Lean Water which was introduced by Etika (NZ) Ltd in 2013. It ...

In 2016, fortified/functional (FF) beverages achieved current value growth of 19%. Growth was stimulated by rising health and wellness concerns amongst consumers. Sales were also boosted by the growing rate of urbanisation in the country, as the main...

As health consciousness continues to increase in the country, manufacturers of fortified/functional beverages are investing heavily in the launch of new flavours and adding nutrients to them. The manufacturers are also ensuring that nutrients are ...

Life expectancy is dramatically rising around the globe and therefore, there is an increasing need to tackle the ageing generation. However, key ageing-related positionings, such as cardiovascular health and bone and joint health, need ...

Fortified/functional beverages accounted for a 49% value share of health and wellness beverages in Peru, making it the most important category....

FF beverages grew at a lower rate than the overall health and wellness beverages market in 2016. Regular energy drinks remained the largest category, while FF bottled water continued to record a contraction, dropping by 2%. FF fruit/vegetable juice ...

Energy drinks continued to drive sales within FF beverages in 2016. The category is highly popular among children, teenagers and busy professionals due to the high caffeine content of its products. A certain level of caffeine addiction also plays a ...

As the government continues to increase its efforts to promote healthy living and consumption with its launch of “War On Diabetes”, FF beverages is set to benefit since it contains offerings of healthy and nutritional benefits. For instance, the “Eat...

The growing economic environment in the country and rising health awareness of Slovak consumers led to increased consumption of quality FF beverages with quality ingredients and strong health benefits, such as strengthening the immune system. This ...

In 2016 the number of gyms continued to grow in Vietnam. The increase in white-collar employees in parallel with the country’s economic development also brought many potential health issues, as these employees spend most of their time sitting at ...

Functional/fortified beverages is still an emerging health and wellness beverages category and one with great potential to attract various consumer groups ranging from sports and fitness fanatics and beauty and health-conscious consumers, including ...

The latter part of the review period saw more beverages manufacturers in the Philippines attempt to differentiate their products and tap into the health and wellness trend via fortification and the use of functional ingredients. Pepsi-Cola, for ...

Health consciousness among Australian consumers had a positive impact on FF beverages in 2016. This was supported by the growing presence of niche players in supermarkets, as well as new product developments. For example, in September 2016, Thirst ...

Fortified/functional beverages continued to perform positively in Ukraine in 2016, with current value sales rising by 5% to reach UAH1,581 million. Energy drinks lead FF beverages, accounting for 60% of value sales in 2016, and are followed by FF ...

Few types of FF beverages were available in Israel in 2016. FF beverages could only be found within bottled water, liquid concentrates, energy drinks and sports drinks. With the exception of FF energy drinks, all major categories within FF beverages ...

In 2016, fortified/functional (FF) beverages value sales growth was fuelled by the increasing awareness of health and wellness by Turkish consumers. The rising urbanisation and increased education levels, especially amongst women, were the major ...

Beverages manufacturers in Malaysia are increasingly using fortification to add value to their products and tap into rising health-consciousness among local consumers. For example, soft drinks brand Marigold Peel Fresh is fortified with vitamins A, C...

Fortified/functional beverages is the most mature category of health and wellness beverages in Venezuela. Overall, it remained as the most dynamic in terms of new product launches in the past. However, due to an adverse business environment ...