Fortified/Functional Beverages

Market research on the fortified / functional beverages industry. Our reports feature standardised and cross-comparable total market sizes, market share and share data, distribution and trends.
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Country Report

Country Report

Fortified/Functional Beverages in Slovakia

Jun 2018

FF beverages experienced growing competition from vitamins and dietary supplements in 2017 because of the increasing consumer interest in disease prevention. This meant that consumers were willing to substitute FF beverages with various vitamins and ...

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Fortified/Functional Beverages in Sweden

Jun 2018

FF energy drinks made up nearly two thirds of FF beverages in terms of retail value sales in 2017, and sales continued to soar. The key driver of FF energy drinks was reduced sugar energy drinks, as Swedish consumers were health-conscious and showing...

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Fortified/Functional Beverages in Vietnam

Jun 2018

Energy and sports drinks are the main categories in fortified/functional soft drinks. These products mainly target young, active, urban consumers. Due to growing health awareness and the social trend to maintain a fit and healthy-looking body, more ...

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Fortified/Functional Beverages in Mexico

Jun 2018

In 2017, sales of FF beverages registered a positive performance due largely to the affordability of these products when compared to other alternatives. For example, fortified juice drinks brands in juices such as Bida (Jumex) and Valle Frut (Del ...

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Fortified/Functional Beverages in Peru

Jun 2018

The wellbeing concerns of Peruvians go beyond weight loss and reduced sugar intake. With rising purchasing power and growing access to information, consumers are better informed when choosing packaged food or beverages. The demand for products that ...

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Fortified/Functional Beverages in the US

Jun 2018

As energy drinks and RTD coffee continue to be some of the strongest performers in US soft drinks, other categories are looking to take advantage of the consumer desire for energy to power through the day. Caffeinated water has been on the rise as ...

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Fortified/Functional Beverages in Turkey

Jun 2018

FF beverages continued to see dynamic current value growth in 2017, which was in line with the review period average. Awareness of the need for a healthy and nutritious diet has been growing in Turkey, especially among urban consumers. This is in ...

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Fortified/Functional Beverages in Colombia

Jun 2018

Fortified/functional beverages is dominated by fortified/functional soft drinks, which registered a sharp retail value decline in 2017, affected mainly by adverse weather conditions and the weak economic performance which led to retail value declines...

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Fortified/Functional Beverages in the Czech Republic

Jun 2018

In FF hot drinks, FF chocolate-based flavoured powder drinks and FF fruit/herbal tea remained the biggest categories in both volume and value terms in 2017. FF chocolate-based flavoured powder drinks accounted for the vast majority of total volume ...

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Fortified/Functional Beverages in Finland

Jun 2018

FF bottled water grew strongly in 2017. Energy water, a completely new category, was introduced at the end of 2016. New products included Hartwall Novelle Vire by Hartwall and Battery Energy water by Sinebrychoff. Whilst the first product was ...

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Fortified/Functional Beverages in Chile

Jun 2018

It is expected that players will strengthen their portfolios within bottled water, as consumers will be looking for healthier alternatives with ingredients that offer benefits; however, FF bottled water is set to record lower growth at constant 2017 ...

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Fortified/Functional Beverages in Denmark

Jun 2018

FF energy drinks continued to perform strongly throughout the review period, including 2017, as manufacturers kept launching new products and expanding product availability. While both regular energy drinks and reduced sugar energy drinks performed ...

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Fortified/Functional Beverages in South Africa

Jun 2018

More players are expected to expand their reduced-sugar ranges in energy drinks over the forecast period. The trend will likely be stimulated by consumer interest in healthier alternatives, as they become more aware of product contents. The move will...

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Fortified/Functional Beverages in Taiwan

Jun 2018

One of the key reasons Taiwanese people consume FF beverages is to address poor dietary habits. Many Taiwanese eat out regularly, often multiple times a day. The meals and snacks they consume when away from home tend to be high in fat, sugar, salt ...

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Fortified/Functional Beverages in Saudi Arabia

Jun 2018

FF energy drinks dominated the category despite a strong trend towards products with natural ingredients. However, FF energy drinks registered significant decline in current retail value terms in 2017 due to the imposition of 100% excise tax on ...

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Fortified/Functional Beverages in Singapore

Jun 2018

Fortified/functional beverages witnessed strong declines in retail volume and current value sales in 2017. The category was particularly weighed down by FF soft drinks. Consumers previously believed that the health benefits and convenience that ...

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Fortified/Functional Beverages in Thailand

Jun 2018

With increasingly hectic lifestyles, consumers were looking for convenient ways to meet their nutritional needs or health goals, such as with FF beverages. Manufacturers were emphasising key positionings through packaging design and promotional ...

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Fortified/Functional Beverages in the Netherlands

Jun 2018

FF energy drinks continue to dominate total fortified/functional beverages sales. In 2017, the area posted strong double digit growth, thus helping to boost overall sales. The sponsorship of Formula 1 driver Max Verstappen is a very important factor ...

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Fortified/Functional Beverages in the Philippines

Jun 2018

With the recognition that consumers are encapsulating their health aspirations with what they consume, more products were introduced in 2017 that contributed to the growth of fortified/functional beverages. In FF concentrates, incumbent players such ...

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Fortified/Functional Beverages in Hungary

Jun 2018

As hectic lifestyles became prevalent in Hungary, energy-boosting continued to resonate with local consumers and led to strong growth in FF beverages. FF energy drinks and accounted for the majority of retail volume and current value sales. Despite ...

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