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Fortified/Functional Beverages

Euromonitor International publishes the world's most comprehensive market research on the fortified / functional beverages industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Ancient Wisdom and Botanical Acquisitions: The Rise of Naturals - Part Two

Mar 2017

There is increasing adaptation of ancient wisdom in NH food and beverages and commercialisation of the traditional Chinese medicine concept is one of them. While NH tea remains a core beverage in Asia, the US saw strong growth of NH nuts and seeds, ...

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Strategy Briefing

Ancient Wisdom and Botanical Acquisitions: The Rise of Naturals – Part One

Mar 2017

While there is no conclusive definition for the word “natural”, consumers have formed their own perception of what natural means and their desire for naturally healthy products is going strong. Re-imagining ancient wisdom and holistic approaches are ...

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Country Report

Fortified/Functional Beverages in Morocco

Jul 2016

FF energy drinks remains a fairly small niche in terms of volume sales in Morocco, with this chiefly due to high prices. The product area carries a unit price around nine times the level of cola carbonates, resulting in many consumers viewing these ...

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Country Report

Fortified/Functional Beverages in New Zealand

Jul 2016

FF beverages saw a slowdown in off-trade value growth in 2015, to 1%, compared to 4% in 2014. Overall, fortified/functional beverages remains limited, with the exception of energy drinks, which continues to dominate FF beverages in New Zealand, ...

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Country Report

Fortified/Functional Beverages in Saudi Arabia

May 2016

FF energy drinks witnessed strong current value growth of 12% in 2015, remaining steady compared with the previous year and in line with the review period CAGR. This is due to the popularity of such products amongst a growing young population, ...

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Country Report

Fortified/Functional Beverages in Malaysia

May 2016

There are many areas offering fortified/functional beverages including instant coffee, plant-based and malt-based hot drinks, concentrates, energy drinks, juice, RTD tea, RTD coffee and sports drinks. Growing demand for sports drinks and RTD coffee ...

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Country Report

Fortified/Functional Beverages in Australia

May 2016

Within FF soft drinks, sports drinks was the largest category in volume terms in 2015, registering sales of 118 million litres. In 2015, it registered the strongest performance within FF soft drinks, increasing by 7% in both volume terms and in ...

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Country Report

Fortified/Functional Beverages in India

May 2016

The fortified/functional beverages category witnessed many challenges in 2015. In May 2015 the FSSAI ordered the recall of Monster energy drink after finding that it contained a combination of caffeine and ginseng which supposedly has an opposing ...

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Country Report

Fortified/Functional Beverages in Brazil

Apr 2016

In 2015, fortified/functional beverages in Brazil registered an 11% current growth rate in value sales, slightly lower than in the previous year, and reached R$8.2 billion in 2015. The category continues to attract consumers’ attention, despite the ...

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Country Report

Fortified/Functional Beverages in Chile

Apr 2016

A number of different factors boosted sales of FF beverages in Chile in 2015, making the category immune to the very slow growth of the economy. New players, a wider variety of products on offer and price competition resulted in these products being ...

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Country Report

Fortified/Functional Beverages in Slovakia

Apr 2016

Current value sales of fortified/functional beverages grew by 4% in 2015 to reach €110 million. Sales were driven by product innovation and stronger product availability. Also, the improved purchasing power of consumers, together with rising health ...

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Country Report

Fortified/Functional Beverages in Turkey

Apr 2016

In 2015, fortified/functional (FF) beverages achieved current value growth of 14%. Growth was stimulated by growing health and wellness concerns amongst Turkish consumers. FF beverages was boosted by the growing rate of urbanisation in the country, ...

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Country Report

Fortified/Functional Beverages in Russia

Apr 2016

Fortified/functional beverages continued to perform positively in Russia in 2015, with current value sales rising by 12% to reach RUB55.8 billion. One of the main reasons for this growth was the substantial local currency devaluation that resulted in...

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Country Report

Fortified/Functional Beverages in Mexico

Apr 2016

In 2015, there is a wide offer of fortified/functional (FF) beverages. In an effort to eliminate the negative perception that certain juice drinks have amongst consumers, manufacturers have developed fortified products. Health claims, such as added ...

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Country Report

Fortified/Functional Beverages in Germany

Apr 2016

Leading player Red Bull fuelled growth for overall fortified/functional beverages in 2015 over the previous year by shifting towards a lower price point. This was in response to strong pressure on pricing from the leading discounters, supermarkets ...

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Country Report

Fortified/Functional Beverages in Egypt

Apr 2016

Egypt was characterised by high inflation and also impacted by currency fluctuations towards the end of the review period, with the Egyptian pound weakening against the euro and US dollar. This impacted the price of many brands of FF energy drinks ...

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Country Report

Fortified/Functional Beverages in Singapore

Apr 2016

As consumers in Singapore became more discerning about what they eat and drink, they tended to pay more attention to the ingredients of packaged drinks. The health and wellness trend was further reinforced as the government launched the “Shop ...

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Country Report

Fortified/Functional Beverages in Israel

Apr 2016

Tempo Beer Industries launched a new series of energy drinks under its XL brand, which included flavours with certain functionalities, such as an “after party” drink for the morning after and a designated drink for sports. Thus Tempo is attempting to...

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Country Report

Fortified/Functional Beverages in South Korea

Apr 2016

Fortified/functional beverages slightly slowed down in current value growth during 2015 versus 2014. Consumers’ rising sophistication drove the performance of FF beverages, as they demanded advanced health and wellness beverages, which can boost ...

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Country Report

Fortified/Functional Beverages in Canada

Apr 2016

FF beverages registered 3% current value growth compared with 2014 to reach sales of C$1.3 billion in 2015. FF hot drinks has seen a positive value performance since 2013, driven by the rising popularity of FF tea that is viewed as being more natural...

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