Functional foods are foods that deliver additional benefits over their nutritional value and encompass a wide range of products, while fortified foods are those that are fortified with extra amounts of a particular ingredient. However, although these...

Fortified/functional packaged food is benefiting strongly from rising disposable income levels in India, with this encouraging many consumers to trade up to value-added products. These products are also benefiting from a strong health and wellness ...

The main story impacting fortified/functional packaged food in 2016 was the new Australia New Zealand Food Standards Code from Food Standards Australia New Zealand (FSANZ) coming into effect. The new code includes a no-stock-in-trade proviso, ...

Health awareness among Moroccans continued to grow; therefore, fortified/functional packaged food was highly linked to the nutritive content of products. For example, adults looked for supplements to balance their metabolism, especially women ...

Modern Saudi Arabian women are embracing the modern lifestyle more openly than previous generations did.They are now actively taking to social media in order to understand global trends as well as express their own opinions and interests. As a ...

Life expectancy is dramatically rising around the globe and therefore, there is an increasing need to tackle the ageing generation. However, key ageing-related positionings, such as cardiovascular health and bone and joint health, need ...

Fortified/functional packaged food accounted for a 59% retail value share of health and wellness packaged food in 2016, being the largest category. These products offer attractive benefits for consumers, although they are limited to a few categories ...

FF dairy-based yoghurt is the dominant product area in fortified/functional packaged food, accounting for 53% of overall value sales in 2016. However, this product area saw only sluggish sales growth at the end of the review period, with less than 1%...

The performance of the category was the result of increased care shown for babies, thus sustaining FF milk formula sales, and the communication and distribution support for FF breakfast cereals and FF dairy. Consumers of products in this category are...

New product developments within fortified/functional packaged food in 2016 were either directly or indirectly focused on digestive health, weight management and cardiovascular health. Of the three, cardiovascular health emerged as a key prime ...

Sales of fortified/functional packaged food were negatively impacted by FF margarine and spreads, which suffered from negative consumer perception of being unhealthy. Cooking oils and spreadable oils and fats were largely substituted by butter in ...

FF packaged food in Vietnam saw many new product developments in 2016. These new launches broadened the range of choices on offer to consumers in the category, which in turn helped to stimulate demand. As a result, FF packaged food current value ...

The general wellbeing trend continues to increase in importance among consumers. Foods that are high in protein or fortified with calcium, other vitamins or minerals that can either reduce disease and/or promote good health have increased in ...

FF packaged food options continue to grow in number as fortification remains a common option amongst companies wanting to add value to their products. The ingredients added to packaged food, however, remain the common ones such as vitamins, minerals,...

Growth of 6% in FF packaged food current value sales in 2016 was supported by robust demand in FF milk formula. The latter category performed strongly throughout the review period, partly due to sustained demand among Chinese consumers who perceived ...

The growth of FF packaged food in 2016 was the result of continued price increases, while volume sales continued declining. The decline in volume consumption was due to the difficult economic situation, weak purchasing power and shift of low- and ...

In the last year of the review period, a large number of articles were published regarding the negative health aspects of consuming milk. A large amount of press surrounded the high amounts of hormones found in cow’s milk and how they can affect ...

Functional foods are foods that deliver additional benefits over their nutritional value and encompass a wide range of products, while fortified foods are those that are fortified with extra amounts of a particular ingredient. However, although ...

Consumers increasingly appreciate fortified/functional packaged food, especially with added vitamins, calcium, and minerals, which help to boost the immune system. In addition, fortified/functional packaged is widely accepted by consumers compared to...

FF packaged food is the largest and most mature category of health and wellness packaged food. Fortification with vitamins and minerals is an industry standard in some packaged food categories, such as baby food and breakfast cereals, rather than a ...