Fortified/Functional Packaged Food

Market research on the fortified / functional packaged food industry. Our reports feature standardised and cross-comparable total market sizes, market share and share data, distribution and trends.
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Country Report

Country Report

Fortified/Functional Packaged Food in Singapore

Jun 2018

Fortified/functional packaged food registered slower current value growth in 2017 than 2016, with the same projected for the forecast period. With the low fertility rate in 2016 expected to continue through the forecast period, this will further ...

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Fortified/Functional Packaged Food in Thailand

Jun 2018

Typically popular among gym-goers and weight watchers, protein-added dairy products expanded into the mass market from 2016. Triggered by the launch of Greek yoghurt in 2015, which is known to have higher quantities of protein, manufacturers have ...

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Fortified/Functional Packaged Food in the Netherlands

Jun 2018

FF packaged food is expected to register negative retail value growth at constant 2017 prices over the forecast period. Growth will lag that of the review period due to greater maturity and more competition from other health and wellness categories. ...

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Fortified/Functional Packaged Food in the Philippines

Jun 2018

Fortified/functional packaged food held the largest retail value share in health and wellness packaged food in 2017, with FF milk formula the largest category as it is an industry standard for milk formula to be fortified. Fortification is also ...

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Fortified/Functional Packaged Food in Hungary

Jun 2018

Compared with other health and wellness categories, FF packaged food is considered to be mature. Thus, the category has both advantages and disadvantages. On one hand, there is still potential for growth as more people are buying healthy food. On the...

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Fortified/Functional Packaged Food in Israel

Jun 2018

Consumers are generally uninterested in fortified/functional packaged food. However, when it comes to dairy products this is very different; consumers consider dairy products a healthy source of protein and calcium and tend to check their nutritional...

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Fortified/Functional Packaged Food in Norway

Jun 2018

Norwegian consumers are highly sceptical of “miracle solutions” regarding food with health claims from manufacturers. However, they trust government and health authority recommendations; hence, certain fortified/functional products have become ...

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Fortified/Functional Packaged Food in Romania

Jun 2018

Rising consumer health awareness fuelled demand for FF packaged food in 2017. For example, parents’ growing concerns over the heath of their children drove sales within FF milk formula, while FF breakfast cereals and FF dairy benefited from changing ...

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Fortified/Functional Packaged Food in Greece

Jun 2018

Protein-fortified products are the newest trend and they are set to boost the category’s sales over the forecast period by attracting new consumers. The trend only took off in 2016 but quickly picked up as publicity about protein-heavy diets was ...

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Fortified/Functional Packaged Food in Hong Kong, China

Jun 2018

Hong Kong has been described as a hectic city. According to a survey conducted by the Economist Intelligence Unit, it is also the second most expensive city in the world in terms of cost of living. The lives of Hong Kongers are often dominated by ...

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Fortified/Functional Packaged Food in France

Jun 2018

FF packaged food declined throughout the review period and this pattern is not likely to change. The popularity of FF products is set to continue declining while naturally healthy, organic and free from products are set to become more widely ...

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Fortified/Functional Packaged Food in Spain

Jun 2018

The move of health-conscious consumers towards natural products is hampering the performance of fortified/functional references in Spain, as the category has reached a certain level of maturity. Fortified/functional products are seen as too ...

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Fortified/Functional Packaged Food in Ireland

Jun 2018

FF packaged food sales are expected to remain flat in constant 2017 price value terms over the forecast period due to the area’s high level of maturity and a slight decline in per capita sales. Despite this general trend, there will be some positive ...

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Fortified/Functional Packaged Food in Italy

Jun 2018

Italian consumers are expected to increasingly opt for products which are as natural as possible and include few artificial ingredients. Local consumers often have little trust in the health claims of large brand manufacturers, believing such claims ...

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Fortified/Functional Packaged Food in Japan

Jun 2018

Fortified/functional packaged food is expected to continue to expand over the forecast period, driven by new product development and the positive performance of products with Food with Function Claims (FFC). Introduced in 2015, FFC is a voluntary ...

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Fortified/Functional Packaged Food in Indonesia

Jun 2018

Baby food remains the leading fortified/functional area in Indonesia, with consumers generally being willing to spend more on their children. While a limited range of fortified/functional products are available in other areas, Indonesians remain ...

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Fortified/Functional Packaged Food in China

Jun 2018

FF milk formula remained the most significant category in fortified/functional packaged food in 2017. Despite its large base, FF milk formula achieved strong value growth and drove the overall FF packaged food category forward. Benefiting from the ...

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Fortified/Functional Packaged Food in Malaysia

Jun 2018

Consumers are increasingly influenced by healthy lifestyle advertisements in social media. Online recipes use olive oil instead of palm oil in cooking and celebrity chefs such as Gordon Ramsay encourage consumers to use olive oil to prepare meals. FF...

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Fortified/Functional Packaged Food in Portugal

Jun 2018

As consumers see higher purchasing power, the demand for fortified/functional packaged food is set to grow over the forecast period. Nevertheless, subcategories are expected to see varying performances. For example, indulgence-related FF ...

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Fortified/Functional Packaged Food in Germany

May 2018

Retail current value sales of fortified/functional products were only able to achieve slow development in Germany in 2017. This was a result of many internal factors, but especially external factors, which for the most part are expected to remain in ...

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