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Fortified/Functional Packaged Food

Euromonitor International publishes the world's most comprehensive market research on the fortified / functional packaged food industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Ancient Wisdom and Botanical Acquisitions: The Rise of Naturals - Part Two

Mar 2017

There is increasing adaptation of ancient wisdom in NH food and beverages and commercialisation of the traditional Chinese medicine concept is one of them. While NH tea remains a core beverage in Asia, the US saw strong growth of NH nuts and seeds, ...

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Strategy Briefing

Ancient Wisdom and Botanical Acquisitions: The Rise of Naturals – Part One

Mar 2017

While there is no conclusive definition for the word “natural”, consumers have formed their own perception of what natural means and their desire for naturally healthy products is going strong. Re-imagining ancient wisdom and holistic approaches are ...

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Strategy Briefing

Insight Into Functional, Organic and Special Infant Formula. Part II

Jan 2017

With greater awareness of the health benefits of breast milk, milk formula manufacturers, in an attempt to resemble its composition, are focusing on nutritional science as a key driver of innovation. This global briefing will delve into the key ...

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Country Report

Fortified/Functional Packaged Food in Morocco

Jul 2016

Snacking is becoming very popular amongst Moroccan consumers, especially children and young people. Biscuits with digestive features are becoming very popular in Morocco, and are highly sold through supermarkets and hypermarkets. Consumers tend to ...

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Country Report

Fortified/Functional Packaged Food in New Zealand

Jul 2016

Fortified/functional packaged food exhibited 3% value growth in 2015 to see value sales reach NZ$774 million. This was the same as the 3% value growth observed in 2014, and less than the 5% value CAGR observed during the review period. The category ...

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Country Report

Fortified/Functional Packaged Food in Saudi Arabia

May 2016

There has been a gradual improvement in the overall health awareness of the Saudi general public. Saudi women are leading the way and they are showing an increasing interest in providing healthy eating for their families. There is increased attention...

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Country Report

Fortified/Functional Packaged Food in Malaysia

May 2016

With fortified/functional packaged food claiming 75% of overall health and wellness packaged food, it was common to find companies fortifying their products with nutrients as part of their innovation and product development over the review period. ...

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Country Report

Fortified/Functional Packaged Food in Australia

May 2016

Strong growth rates for fortified/functional packaged food had previously been supported by a boom in demand for FF baby food, specifically FF milk formula. With Australian and New Zealand milk formula in demand among Chinese parents, much of the ...

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Country Report

Fortified/Functional Packaged Food in India

May 2016

The increasing availability of FF packaged food across modern grocery outlets and also increasing consumer awareness across the major cities about products with low fat, added protein, calcium and vitamins supported the performance of FF packaged ...

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Country Report

Fortified/Functional Packaged Food in Brazil

Apr 2016

Fortified/functional packaged food recorded sales growth of 10% in current value terms in 2015, to reach R$25.4 billion. This growth rate is lower than the review period value CAGR of 14%, due to the category becoming more mature, but it also relates...

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Country Report

Fortified/Functional Packaged Food in Chile

Apr 2016

Over the review period, fortified/functional packaged food remained fashionable in Chile due to increasing health awareness; this strengthened consumer interest in fortified/functional products, while rising incomes and improvements in distribution ...

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Country Report

Fortified/Functional Packaged Food in Slovakia

Apr 2016

Fortified/functional packaged food posted 1% current value growth in 2015, reaching sales of €77 million. Sales were driven by rising purchasing powers and growing health awareness amongst consumers; however, stronger growth was hampered by the ...

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Country Report

Fortified/Functional Packaged Food in Turkey

Apr 2016

During 2015, fortified/functional (FF) packaged food demonstrated 10% current value growth, a slight slowdown from the current value CAGR of 12% registered over the review period. The reason for this slower growth was the stagnation which is creeping...

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Country Report

Fortified/Functional Packaged Food in Russia

Apr 2016

Fortified/functional packaged food has been steadily gaining popularity in Russia over the review period. Increasing attention to health and awareness, alongside manufacturers' efforts to provide consumers with a variety of fortified/functional food,...

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Country Report

Fortified/Functional Packaged Food in Mexico

Apr 2016

With increasingly hectic lifestyles and a competitive job environment consumers in Mexico are interested in food and drink products offering added functionality. The widespread availability of such products underpins their performance, with consumers...

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Country Report

Fortified/Functional Packaged Food in Germany

Apr 2016

Retail value sales of fortified/functional packaged food stagnated in Germany in 2015 at €2.4 billion. The category remained less attractive to consumers compared to other health and wellness-related areas, especially naturally healthy packaged food ...

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Country Report

Fortified/Functional Packaged Food in Egypt

Apr 2016

Fortification is the standard in milk formula, with consumers expecting these products to offer additional nutrients, with FF milk formula accounting for 99% of overall value in 2015. Sales in this area are thus benefiting strongly from strong growth...

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Country Report

Fortified/Functional Packaged Food in Singapore

Apr 2016

The Health Promotion Board has consistently promoted the importance of calcium intake for Singaporeans. For example, under its “My Healthy Plate” campaign, daily calcium intake is emphasised with food recommendations such as calcium-fortified ...

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Country Report

Fortified/Functional Packaged Food in Israel

Apr 2016

Consumers are increasingly engaging in sports; this is reflected in the growing number of people who take part in marathons, for example. The popularity of marathons increased considerably in recent years, with cities and regions launching their own ...

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Country Report

Fortified/Functional Packaged Food in South Korea

Apr 2016

Fortified/functional packaged food declined by 3% in current terms in 2015, as most categories recorded weak performances. In particularly, FF breakfast cereals plunged by 18% in current terms, as overall sales of breakfast cereals performed poorly ...

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