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Company Profile

Fortune Brands in Spirits

Mar 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Fortune Brands Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Spirits market and the global economy.

Company and market share data provide a detailed look at the financial position of Fortune Brands Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Fortune Brands Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Fortune Brands Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Spirits research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Fortune Brands Sees Home & Security Division Sales Fall

Spirits key performer for Fortune Brands

SWOT – Fortune Brands Inc

Key strategic objectives and challenges

Competitive Positioning

Slowing growth for Fortune Brands in spirits

Spirits affected by fall-out from recession

Global spirits consolidation continues

Market Assessment

Mature western markets dominate Fortune Brands’s volumes

Fortune Brands’s prospects not as good as they look

Category and Market Assessment

Fortune Brands remains a distant fourth

Greater international focus in bourbon required

Export markets key to bourbon/other US whiskey growth

Scotch categories offer growth potential

Expand whisky portfolio

Emerging markets key to cognac growth

Premium vodka acquisition a necessity

Domestic and US markets key to future tequila growth

Fortune Brands should look for premium focus in gin

Fortune Brands has work to do in rum and liqueurs

Fortune Brands a tempting takeover target

What the major players could acquire

Smaller companies would benefit from acquisition

Pernod Ricard the most likely winner

Brand Strategy

Realignment, changes to ad spend for Fortune Brands

Operations

Distribution agreements and joint ventures

Production

Recommendations

Broaden portfolio

Diversify more into emerging markets

Samples

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