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Company Profile

Fortune Brands Inc in Wine

Mar 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Fortune Brands Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Wine market and the global economy.

Company and market share data provide a detailed look at the financial position of Fortune Brands Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Fortune Brands Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Fortune Brands Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Wine research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Fortune Brands Sees Home & Security Division Sales Fall

  • Strategic Evaluation

Spirits key performer for Fortune Brands

  • Strategic Evaluation

SWOT – Fortune Brands Inc

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Slowing growth for Fortune Brands in spirits

  • Competitive Positioning

Spirits affected by fall-out from recession

  • Competitive Positioning

Global spirits consolidation continues

  • Competitive Positioning

Market Assessment

Mature western markets dominate Fortune Brands’s volumes

  • Market Assessment

Fortune Brands’s prospects not as good as they look

  • Market Assessment

Category and Market Assessment

Fortune Brands remains a distant fourth

  • Category and Market Assessment

Greater international focus in bourbon required

  • Category and Market Assessment

Export markets key to bourbon/other US whiskey growth

  • Category and Market Assessment

Scotch categories offer growth potential

  • Category and Market Assessment

Expand whisky portfolio

  • Category and Market Assessment

Emerging markets key to cognac growth

  • Category and Market Assessment

Premium vodka acquisition a necessity

  • Category and Market Assessment

Domestic and US markets key to future tequila growth

  • Category and Market Assessment

Fortune Brands should look for premium focus in gin

  • Category and Market Assessment

Fortune Brands has work to do in rum and liqueurs

  • Category and Market Assessment

Fortune Brands a tempting takeover target

  • Category and Market Assessment

What the major players could acquire

  • Category and Market Assessment

Smaller companies would benefit from acquisition

  • Category and Market Assessment

Pernod Ricard the most likely winner

  • Category and Market Assessment

Brand Strategy

Realignment, changes to ad spend for Fortune Brands

  • Brand Strategy

Operations

Distribution agreements and joint ventures

  • Operations

Production

  • Operations

Recommendations

Broaden portfolio

  • Recommendations

Diversify more into emerging markets

  • Recommendations

Samples

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