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Country Report

Brazil Flag Fragrances in Brazil

Price: US$900

About this Report

Executive Summary

TRENDS

  • The French beauty specialist retailer Sephora opened its first store in July 2012 and inaugurated two new stores from December 2012. O Boticário (Botica), the leading beauty specialist retailer, introduced The Beauty Box store also in 2012, which is a new business within Boticário’s group classified as a multi-brand store working with both domestic fragrances as well as international and imported offerings. This movement tends to impact positively on sales of premium and semi-prestige fragrances, as well as moving the retailing environment of fragrances in the short-term.

COMPETITIVE LANDSCAPE

  • Natura ranked first within fragrances with a value share of 33% in 2012. The company lost more than one percentage point compared with the previous year, however, due to the growing participation from Boticário (Botica). In 2012 Natura launched Kaiak Urban for men.

PROSPECTS

  • Five of the major fragrance houses in the country – Givaudan, IFF, Firmenich, Symrise and Takasago – invested around R$160 million in Brazil in recent years, making São Paulo one of the most important cities in the world in terms of development of fragrances, behind only New York and Paris. These fragrance houses produce perfumes for national and international companies and detect that in Brazil there is a strong tendency towards sophistication and variety of fragrances, which is expected to reflect positively over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fragrances in Brazil?
  • What are the major brands in Brazil?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Fragrances in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Fragrances by Category: Value 2007-2012
  • Table 2 Sales of Fragrances by Category: % Value Growth 2007-2012
  • Table 3 Fragrances NBO Company Shares by Value 2008-2012
  • Table 4 Fragrances LBN Brand Shares by Value 2009-2012
  • Table 5 Men's Premium Fragrances LBN Brand Shares by Value 2009-2012
  • Table 6 Women's Premium Fragrances LBN Brand Shares by Value 2009-2012
  • Table 7 Forecast Sales of Fragrances by Category: Value 2012-2017
  • Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2012-2017

Fragrances in Brazil - Company Profiles

Avon Cosméticos Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avon Cosméticos Ltda: Key Facts
  • Summary 2 Avon Cosméticos Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Avon Cosméticos Ltda: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 4 Avon Cosméticos Ltda: Competitive Position 2012

Botica Comercial Farmacêutica Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Botica Comercial Farmacêutica Ltda: Key Facts
  • Summary 6 Botica Comercial Farmacêutica Ltda: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

COMPETITIVE POSITIONING

  • Summary 7 Botica Comercial Farmacêutica Ltda: Competitive Position 2012

Hypermarcas SA in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Hypermarcas SA: Key Facts
  • Summary 9 Hypermarcas SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Hypermarcas SA: Competitive Position 2012

Natura Cosméticos SA in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Natura Cosméticos SA: Key Facts
  • Summary 12 Natura Cosméticos SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 13 Natura Cosméticos SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 14 Natura Cosméticos SA: Competitive Position 2012

Procter & Gamble do Brasil SA in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 15 Procter & Gamble do Brasil SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 16 Procter & Gamble do Brasil SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 17 Procter & Gamble do Brasil SA: Competitive Position 2012

Unilever Brasil Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 18 Unilever Brasil Ltda: Key Facts
  • Summary 19 Unilever Brasil Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 20 Unilever Brasil Ltda: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 21 Unilever Brasil Ltda: Competitive Position 2012

Beauty and Personal Care in Brazil - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care rebounds in 2012

O Boticário: top selling company

Direct selling companies continue to struggle

Health and beauty retailers continue to gain distribution share

Outlook remains optimistic

KEY TRENDS AND DEVELOPMENTS

Manufacturers strive to remain competitive

Direct selling losing ground to health and beauty retailers

Beauty and personal care remains resistant to economic slowdown

Botica: top-selling company in 2012

Leading players expand production and distribution in Brazil

MARKET DATA

  • Table 9 Sales of Beauty and Personal Care by Category: Value 2007-2012
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
  • Table 11 Sales of Premium Cosmetics by Category: Value 2007-2012
  • Table 12 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
  • Table 13 Beauty and Personal Care GBO Company Shares by Value 2008-2012
  • Table 14 Beauty and Personal Care NBO Company Shares by Value 2008-2012
  • Table 15 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
  • Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value Analysis 2007-2012
  • Table 17 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
  • Table 18 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 21 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
  • Table 22 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 22 Research Sources

Segmentation

This market research report includes the following:

  • Fragrances
    • Premium Fragrances
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
    • Mass Fragrances
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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