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Country Report

Brazil Flag Fragrances in Brazil

Price: US$900

About this Report

Executive Summary

TRENDS

  • Fragrances registered current value growth of 12% in 2013, reaching R$15.0 billion, mainly driven by price promotion, strong marketing campaigns and the introduction of new products. Special occasions such as Mother’s Day, Valentines’ Day and Christmas drove the sales of fragrances in the country in 2013.

COMPETITIVE LANDSCAPE

  • In 2013, Botica Comercial Farmacêutica surpassed Natura Cosméticos by one percentage point to achieve the leadership in fragrances. Botica reached a value share of 29% whilst Natura held a value share of 28% after losing two percentage points between 2012 and 2013. To achieve the leadership, Botica made large marketing promotions and campaigns during 2013, including aggressive price promotions and intensive TV commercials, in order to attract consumers’ attention. The company also launched many new products such as Make B Eau de Parfum and Coffee Passione for men and for women.

PROSPECTS

  • Value sales of fragrances are expected to rise at a CAGR of 5% (at constant 2013 prices) over the forecast period. Despite the fact that Brazil is already number one in terms of volume per capita in the world it is expected to continue increasing over the review period. Key reasons for such a trend could be the fact that Brazilians have a strong cultural habit of using fragrances, particularly in the north and northeast regions of the country, with frequency of use up to three times per day.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fragrances in Brazil?
  • What are the major brands in Brazil?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Fragrances in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Fragrances by Category: Value 2008-2013
  • Table 2 Sales of Fragrances by Category: % Value Growth 2008-2013
  • Table 3 NBO Company Shares of Fragrances: % Value 2009-2013
  • Table 4 LBN Brand Shares of Fragrances: % Value 2010-2013
  • Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2010-2013
  • Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2010-2013
  • Table 7 Forecast Sales of Fragrances by Category: Value 2013-2018
  • Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2013-2018

Fragrances in Brazil - Company Profiles

Avon Cosméticos Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avon Cosméticos Ltda: Key Facts
  • Summary 2 Avon Cosméticos Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Avon Cosméticos Ltda: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 4 Avon Cosméticos Ltda: Competitive Position 2013

Botica Comercial Farmacêutica Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Botica Comercial Farmacêutica Ltda: Key Facts
  • Summary 6 Botica Comercial Farmacêutica Ltda: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

COMPETITIVE POSITIONING

  • Summary 7 Botica Comercial Farmacêutica Ltda: Competitive Position 2013

Natura Cosméticos SA in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Natura Cosméticos SA: Key Facts
  • Summary 9 Natura Cosméticos SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 10 Natura Cosméticos SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 11 Natura Cosméticos SA: Competitive Position 2013

Procter & Gamble do Brasil SA in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Procter & Gamble do Brasil SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 13 Procter & Gamble do Brasil SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 14 Procter & Gamble do Brasil SA: Competitive Position 2013

Unilever Brasil Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 15 Unilever Brasil Ltda: Key Facts
  • Summary 16 Unilever Brasil Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 17 Unilever Brasil Ltda: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 18 Unilever Brasil Ltda: Competitive Position 2013

Beauty and Personal Care in Brazil - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care maintains double-digit sales growth

Value-added products boost beauty and personal care in Brazil

O Boticário takes the lead in fragrances in Brazil

Multichannel strategy dominates beauty and personal care

Beauty and personal care growth expected to slow down

KEY TRENDS AND DEVELOPMENTS

Multichannel strategy gains strength in beauty and personal care

Value-added products increase their market penetration

Duty-free sales impact the sales of beauty and personal care in Brazil

MARKET DATA

  • Table 9 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 19 Research Sources

Segmentation

This market research report includes the following:

  • Fragrances
    • Premium Fragrances
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
    • Mass Fragrances
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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