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Country Report

Brazil Flag Fragrances in Brazil

| Pages: 31

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2015 the largest direct selling companies, Natura Cosméticos and Avon Cosméticos, lost share. In part this share was lost to small- and medium-sized companies which operate under the same direct selling model, including Jequiti Cosméticos and Mary Kay, and other smaller companies, such as Hinode and Polishop, which are included within “others”. In addition, the rapid growth of Boticário and other premium brands also reflected in share losses for both companies.

COMPETITIVE LANDSCAPE

  • Botica Comercial Farmacêutica led fragrances in 2015, with a value share of 34%. The company also saw the highest share increase in this year compared with 2014. Heavy marketing campaigns, mainly on television, and discounting were key strategies adopted by the leader in a difficult year, marked by recession and declining purchasing power amongst middle-income consumers.

PROSPECTS

  • Fragrances is expected to increase by a value CAGR of 3% at constant 2015 prices over the forecast period 2015-2020. Regardless of the fact that Brazil is already the leader terms of the per capita volume consumption of fragrances globally, sales are expected to continue to increase in the coming years. The key reason for such a trend could be the fact that Brazilians have a strong cultural habit of using fragrances, particularly in the north and northeast regions of the country. The large number of novelties being introduced by manufacturers will also encourage consumers to continue purchasing new fragrances, as they want to try all the new limited editions and flankers introduced to the market.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fragrances in Brazil?
  • What are the major brands in Brazil?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Fragrances in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Fragrances by Category: Value 2010-2015
  • Table 2 Sales of Fragrances by Category: % Value Growth 2010-2015
  • Table 3 NBO Company Shares of Fragrances: % Value 2011-2015
  • Table 4 LBN Brand Shares of Fragrances: % Value 2012-2015
  • Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2012-2015
  • Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2012-2015
  • Table 7 Forecast Sales of Fragrances by Category: Value 2015-2020
  • Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2015-2020

Fragrances in Brazil - Company Profiles

Avon Cosméticos Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avon Cosméticos Ltda: Key Facts
  • Summary 2 Avon Cosméticos Ltda: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Avon Cosméticos Ltda: Competitive Position 2015

Botica Comercial Farmacêutica Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Botica Comercial Farmacêutica Ltda: Key Facts
  • Summary 5 Botica Comercial Farmacêutica Ltda: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

COMPETITIVE POSITIONING

  • Summary 6 Botica Comercial Farmacêutica Ltda: Competitive Position 2015

Natura Cosméticos SA in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Natura Cosméticos SA: Key Facts
  • Summary 8 Natura Cosméticos SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 Natura Cosméticos SA: Competitive Position 2015

Beauty and Personal Care in Brazil - Industry Context

EXECUTIVE SUMMARY

A complete change of fortunes in beauty and personal care in 2015

The move towards multi-channel retailing

The strengthening of multinationals

Natura Cosméticos is dynamic in terms of new product launches

Rebound in growth in the forecast period

KEY TRENDS AND DEVELOPMENTS

After several years of double-digit value growth, beauty and personal care declines in 2015

Coty is set to increase its share in beauty and personal care in Brazil

Leading companies invest in multi-channel retailing in Brazil

MARKET DATA

  • Table 9 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Fragrances
    • Premium Fragrances
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Mass Fragrances
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Premium vs Mass
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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