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Country Report

Brazil Flag Fragrances in Brazil

| Pages: 32

Price: US$990

About this Report

Executive Summary

TRENDS

  • Fragrances recorded current value growth of 13% in 2014, reaching BRL17.1 billion. This was almost the same growth rate as recorded the previous year. This performance shows that despite all the economic factors impacting the country, the passion that Brazilians have for fragrances is so strong that consumption continues to grow every year. Special occasions such as Mother’s Day, Valentines’ Day and Christmas continued to drive sales of fragrances in 2014.

COMPETITIVE LANDSCAPE

  • Botica Comercial Farmacêutica continued to lead fragrances in 2014, with a value share of 32%. The company continued to make huge investments in marketing promotions and campaigns during 2014, including aggressive price promotions and intensive television commercials, in order to attract consumers’ attention. It also introduced new products in 2014, such as Lady Lily and Lily Essence for women.

PROSPECTS

  • Fragrances is expected to increase by a value CAGR of 4% at constant 2014 prices over the forecast period 2014-2019, to reach BRL21.0 billion in 2019. Regardless of the fact that Brazil is already the leader terms of volume consumption of fragrances per capita in the world, it is expected to continue increasing over the forecast period. The key reason for such a trend could be the fact that Brazilians have a strong cultural habit of using fragrances, particularly in the north and northeast regions of the country. The large number of novelties being introduced by manufacturers will also encourage consumers to continue purchasing new fragrances, as consumers want to try all the new limited editions and flankers introduced.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fragrances in Brazil?
  • What are the major brands in Brazil?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Fragrances in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Fragrances by Category: Value 2009-2014
  • Table 2 Sales of Fragrances by Category: % Value Growth 2009-2014
  • Table 3 NBO Company Shares of Fragrances: % Value 2010-2014
  • Table 4 LBN Brand Shares of Fragrances: % Value 2011-2014
  • Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2011-2014
  • Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2011-2014
  • Table 7 Forecast Sales of Fragrances by Category: Value 2014-2019
  • Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2014-2019

Fragrances in Brazil - Company Profiles

Avon Cosméticos Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avon Cosméticos Ltda: Key Facts
  • Summary 2 Avon Cosméticos Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Avon Cosméticos Ltda: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 4 Avon Cosméticos Ltda: Competitive Position 2014

Botica Comercial Farmacêutica Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Botica Comercial Farmacêutica Ltda: Key Facts
  • Summary 6 Botica Comercial Farmacêutica Ltda: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

COMPETITIVE POSITIONING

  • Summary 7 Botica Comercial Farmacêutica Ltda: Competitive Position 2014

Natura Cosméticos SA in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Natura Cosméticos SA: Key Facts
  • Summary 9 Natura Cosméticos SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 10 Natura Cosméticos SA: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 11 Natura Cosméticos SA: Competitive Position 2014

Beauty and Personal Care in Brazil - Industry Context

EXECUTIVE SUMMARY

Economic slowdown starts to impact beauty and personal care

World Cup impacts sales, as people watch games instead of shopping

Unilever takes the lead

The “selling Brazil” appeal continues, as consumers look for products with natural ingredients

Whilst the business scenario in Brazil is quite pessimistic, beauty and personal care has good prospects

KEY TRENDS AND DEVELOPMENTS

Fierce competition in beauty and personal care expands the multichannel strategy in Brazil

Still a niche, premium nail care continues to grow in the country

More informed consumers lead beauty and personal care to grow at a healthier and steadier pace

MARKET DATA

  • Table 9 Sales of Beauty and Personal Care by Category: Value 2009-2014
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  • Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Fragrances
    • Premium Fragrances
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
    • Mass Fragrances
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Premium vs Mass
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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