Following the strong growth in fragrances over the past three years, it is expected that the category will see a much lower pace of growth in the forecast period with value sales shifting into decline. 2023 is expected to see the biggest decline as the category adjusts to normal consumption patterns while the weaker economy and high inflation puts pressure on consumers to trade down.
The relatively high price point of fragrances and the long-lasting nature of the products means that it is one of the most frequently purchased duty free products when travelling. Many consumers will reserve their perfume shopping for when they travel abroad, often just once a year.
In the early part of the forecast period, lower consumer confidence is expected to result in higher demand for smaller pack sizes as some consumers try to limit expenditure. With consumers becoming more adventurous and willing to try new products, brand loyalty will also come under pressure.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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