During the review period it was noted that counterfeit products inhibited the growth of fragrances. Counterfeits of premium fragrances are usually easily found within the South African market, and are relatively cheaper than original products, and the packaging and scent resemble that of the original fragrance packaging and scent.
With many consumers not being able to afford premium fragrances, but not necessarily keen to trade down to mass fragrances, this has created the opportunity for smaller players to enter the market and promote “inspired scents” at an affordable price; for example, The Fragrance Boutique and First Lab Scents. These are niche players that are entering the market by operating online, as they do not have a physical presence in any store.
Although fragrances are regarded by some consumers as non-essential items, which many people have removed from their budget due to the tough economic situation in South Africa, celebrity fragrances remain popular. Many consumers have their favourite pop idol or celebrity that they continue to support despite tough economic times.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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