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Global Briefing

Fragrances: Looking Beyond the Scent

Jan 2012

Price: US$2,000

About this Report

About this Report

Fragrance is an important tool for home and personal care manufacturers, not only to mask the scents of the active chemical ingredients but also to help in product marketing. This report assesses global fragrance trends, looking at market sizes and segmentation and exploring some of the themes impacting usage and development. Specific analysis is also included on fragrance trends in the bath and shower, hair care and home care categories, as these are driving innovation in fragrance choice.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Fragrance wheel

Key findings

Background

The use of fragrance

SWOT: Fragrances

Fragrance Volumes

Dip during economic crisis but growth now back on track

Laundry care applications lead fragrance use

Middle East and Africa offers best growth potential

China, Brazil and India to spearhead growth

The Fragrance Industry

Three billion-dollar giants lead the way

Less M&A activity in fragrances than in flavours

Concept Drivers

Enhancing functionality: Fragrance complements active function

Natural and eco-friendly: Fragrance choice can add a natural image

Increased sophistication: Greater complexity and specificity

Increased sophistication: Indulgent inspirations

Increased sophistication: Traditional versus exotic

Targeting the individual: Fragrances for specific demographics

Emotional impact: Fragrance as an experience

Category Analysis – Bath and Shower

Key driver in bath and shower fragrances: Enhancing functionality

Moderate growth for bath and shower, but great diversity

Body wash/shower gel and liquid soap drive fragrance growth

Western Europe breaks the mould with emphasis on washes/gels

Global brand study: Palmolive – more natural, upmarket fragrances

Local brand study: Original Source – emphasis on natural health

Future directions

Category Analysis – Hair Care

Key driver in hair care fragrances: Increased sophistication

Steady performance from hair care fragrances

Shampoos drive fragrance development

North America sees most diversity in use of hair care fragrance

Global brand study: Herbal Essences – fruit and botanical blends

Local brand study Baikal Herbals – local herbal/floral actives

Future directions

Category Analysis – Home Care

Key driver in home care fragrances: Emotional impact

Solid growth for home care fragrance, driven by emerging markets

Top four categories will drive innovation

Top four markets take over 90% of fragrance volume in all regions

Global brand study: Comfort – from subtle to exhilarating scents

Local brand study: Sekai Koro – “take-me-away” air care

Future directions

R ecommendations

Choose fragrance carefully to enhance both function and image

Samples

Fragrances---Looking-Beyond-the-Scent.jpg

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