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Global Briefing

Fragrances: Looking Beyond the Scent

Jan 2012

Price: US$2,000

About this Report

About this Report

Fragrance is an important tool for home and personal care manufacturers, not only to mask the scents of the active chemical ingredients but also to help in product marketing. This report assesses global fragrance trends, looking at market sizes and segmentation and exploring some of the themes impacting usage and development. Specific analysis is also included on fragrance trends in the bath and shower, hair care and home care categories, as these are driving innovation in fragrance choice.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Fragrance wheel

  • Introduction

Key findings

  • Introduction

Background

The use of fragrance

  • Background

SWOT: Fragrances

  • Background

Fragrance Volumes

Dip during economic crisis but growth now back on track

  • Fragrance Volumes

Laundry care applications lead fragrance use

  • Fragrance Volumes

Middle East and Africa offers best growth potential

  • Fragrance Volumes

China, Brazil and India to spearhead growth

  • Fragrance Volumes

The Fragrance Industry

Three billion-dollar giants lead the way

  • The Fragrance Industry

Less M&A activity in fragrances than in flavours

  • The Fragrance Industry

Concept Drivers

Enhancing functionality: Fragrance complements active function

  • Concept Drivers

Natural and eco-friendly: Fragrance choice can add a natural image

  • Concept Drivers

Increased sophistication: Greater complexity and specificity

  • Concept Drivers

Increased sophistication: Indulgent inspirations

  • Concept Drivers

Increased sophistication: Traditional versus exotic

  • Concept Drivers

Targeting the individual: Fragrances for specific demographics

  • Concept Drivers

Emotional impact: Fragrance as an experience

  • Concept Drivers

Category Analysis – Bath and Shower

Key driver in bath and shower fragrances: Enhancing functionality

  • Category Analysis – Bath and Shower

Moderate growth for bath and shower, but great diversity

  • Category Analysis – Bath and Shower

Body wash/shower gel and liquid soap drive fragrance growth

  • Category Analysis – Bath and Shower

Western Europe breaks the mould with emphasis on washes/gels

  • Category Analysis – Bath and Shower

Global brand study: Palmolive – more natural, upmarket fragrances

  • Category Analysis – Bath and Shower

Local brand study: Original Source – emphasis on natural health

  • Category Analysis – Bath and Shower

Future directions

  • Category Analysis – Bath and Shower

Category Analysis – Hair Care

Key driver in hair care fragrances: Increased sophistication

  • Category Analysis – Hair Care

Steady performance from hair care fragrances

  • Category Analysis – Hair Care

Shampoos drive fragrance development

  • Category Analysis – Hair Care

North America sees most diversity in use of hair care fragrance

  • Category Analysis – Hair Care

Global brand study: Herbal Essences – fruit and botanical blends

  • Category Analysis – Hair Care

Local brand study Baikal Herbals – local herbal/floral actives

  • Category Analysis – Hair Care

Future directions

  • Category Analysis – Hair Care

Category Analysis – Home Care

Key driver in home care fragrances: Emotional impact

  • Category Analysis – Home Care

Solid growth for home care fragrance, driven by emerging markets

  • Category Analysis – Home Care

Top four categories will drive innovation

  • Category Analysis – Home Care

Top four markets take over 90% of fragrance volume in all regions

  • Category Analysis – Home Care

Global brand study: Comfort – from subtle to exhilarating scents

  • Category Analysis – Home Care

Local brand study: Sekai Koro – “take-me-away” air care

  • Category Analysis – Home Care

Future directions

  • Category Analysis – Home Care

R ecommendations

Choose fragrance carefully to enhance both function and image

  • R ecommendations

Samples

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