Fragrances

Mass fragrances experienced double-digit growth in current value terms in 2023 due to significant price hikes, although growth remained lower compared to premium fragrances due to the price sensitivity of the target customer group for these products.…

Premium fragrances outperformed mass fragrances in Spain in 2023, as consumers seek to treat themselves to “affordable indulgences”. Interestingly, despite the depressed economic climate, with the cost-of-living crisis and inflationary pressures,…

Beauty and personal care in Saudi Arabia continues to be led by well-established regional and international luxury brands. This includes leading local players in fragrances, such as Abdul Samad Al Quraishi, Arabian Oud, and Al-Majed for Oud. The…

Fragrances witnessed remarkable growth in 2023 across all categories, with value outpacing volume due to inflation-driven price increases and the premiumisation trend. While both mass and premium fragrances experienced an uptick, premium fragrances…

Premium fragrances in Portugal registered positive retail volume growth in 2022, while mass fragrances recorded a decline. Despite Portuguese consumers being more price-sensitive during high levels of inflation, this did not lead to trading down. On…

During 2023, fragrances in Argentina recorded triple-digit retail value growth, driven by rising inflation and price increases. However, 2023 saw the end of a boom in sales for premium fragrances. During 2021 and 2022, volume sales experienced a…

Fragrances saw strong growth in the Philippines in current value terms in 2023, continuing the trend of the previous year. With the COVID-19 pandemic fast becoming a distant memory, consumers returned to their physical workplaces, while they also…

Despite the high cost of living, fragrances continued to perform well, with the category proving its resilience in Colombia in 2023. Premium fragrances outperformed the mass segment due to price rises, which have clearly had an impact on value…

Inflation remained high in 2023 leading to significant price increases in the fragrance industry and placing further pressure on consumer budgets. This, in turn, led to strong value sales growth of fragrances in 2023, while volume sales of fragrances…

Fragrances saw growth in total volume and current value sales slow in 2023, with all categories recording poorer results than in 2022. The downturn was mainly attributable to stubbornly high inflation, which continued to place upward pressure on unit…

Fragrances maintained double-digit current value growth in South Korea in 2023, with premium fragrances continuing to overwhelmingly dominate, and also seeing the strongest growth in this year. The super-premium segment in fragrances is primarily…

Fragrances in Finland, as a product area, experienced positive growth in both volume and value terms in 2023. This can be attributed in part to a return to pre-pandemic fragrance use habits and high levels of marketing activity from major brands.…

Fragrances in the Netherlands registered high single-digit retail current value growth in 2023, following a double-digit increase in 2022, to continue its post-Coronavirus (COVID-19) recovery. Retail volume sales also continued to rebound, albeit at…

Premium fragrances recorded high single-digit current value growth in 2023, with retail volume sales being notably slower and impacted by stubbornly high inflation. Mass fragrances declined in in both retail value and volume terms, with economic…

After experiencing a decline in 2022, fragrances witnessed robust current value growth in China in 2023. Despite the weak rebound in overall beauty and personal care in 2023, fragrances recorded double-digit growth, surpassing the level of sales seen…

In 2023, fragrances in Singapore experienced significant growth in both retail volume and current value terms, surpassing the pre-COVID-19 levels, seen in 2019. With the resurgence of activities outside the home, such as work, school, and travel,…

Vietnam’s rising living standards meant growth and expansion for fragrances in 2023, with progress also spurred along by higher disposable incomes. Local consumers have become increasingly focused on investing in and expressing their personal style…

In 2023, fragrances in Ireland recorded double-digit retail value growth due to rising inflation. However, despite price rises and negative GDP shrinking the average disposable income, premium fragrances performed better than their mass counterparts…

Fragrances recorded modest retail value sales growth in 2023, whilst volume sales declined. Rising living costs and inflationary pressures were top of mind for consumers in 2023. As consumers tried to stretch their budgets to purchase everyday…

Fragrances emerged as the biggest winner in beauty and personal care during the pandemic, partly due to a decline in duty-free purchases. Surprisingly, despite the return of travel and a rise in duty-free sales in 2022 and 2023, domestic fragrance…