Fragrances

During 2023, fragrances in Argentina recorded triple-digit retail value growth, driven by rising inflation and price increases. However, 2023 saw the end of a boom in sales for premium fragrances. During 2021 and 2022, volume sales experienced a…

Despite the high cost of living, fragrances continued to perform well, with the category proving its resilience in Colombia in 2023. Premium fragrances outperformed the mass segment due to price rises, which have clearly had an impact on value…

Inflation remained high in 2023 leading to significant price increases in the fragrance industry and placing further pressure on consumer budgets. This, in turn, led to strong value sales growth of fragrances in 2023, while volume sales of fragrances…

Beauty and personal care in Saudi Arabia continues to be led by well-established regional and international luxury brands. This includes leading local players in fragrances, such as Abdul Samad Al Quraishi, Arabian Oud, and Al-Majed for Oud. The…

Fragrances witnessed remarkable growth in 2023 across all categories, with value outpacing volume due to inflation-driven price increases and the premiumisation trend. While both mass and premium fragrances experienced an uptick, premium fragrances…

Fragrances registered double-digit current value growth in Japan in 2023. Strong growth was also seen for colour cosmetics, but this was underpinned by the rebound from the pandemic, and it still had a lower level of sales compared with pre-pandemic…

Fragrances in Finland, as a product area, experienced positive growth in both volume and value terms in 2023. This can be attributed in part to a return to pre-pandemic fragrance use habits and high levels of marketing activity from major brands.…

Fragrances recorded modest retail value sales growth in 2023, whilst volume sales declined. Rising living costs and inflationary pressures were top of mind for consumers in 2023. As consumers tried to stretch their budgets to purchase everyday…

During the height of the COVID-19 pandemic in 2020 and 2021, sales of fragrances recorded steep declines in volume and stagnation in value terms. Government restrictions limited all social interactions and enforced considerable time at home. Given…

Premium fragrances brands are often not available in the Egyptian market. People tend to always buy such products from abroad as they are either too expensive in Egypt or not available at all. Since the devaluation of the Egyptian currency, importing…

The economic crisis that Morocco continues to face had a significant negative impact on demand for fragrances over the course of 2022 as consumers curbed all non-essential spending amidst high inflation and a significant increase in the cost of…

Fragrances saw excellent value growth in 2022, with volume notably slower and expected to continue to decline. This positive performance is very much driven by sales of premium fragrances, with mass fragrances remaining in a slump in both value and…

Fragrances emerged as the driving force behind the growth of the beauty and personal care industry in 2022, a year marked by the resurgence of demand for discretionary products, increases in prices, and the return of socialisation. With double-digit…

Having seen a dramatic decline in sales in 2020, fragrances saw a significant recovery during 2021, albeit volume sales remained well below pre-pandemic levels. Along with colour cosmetics, fragrances was one of the categories most negatively…

Fragrances was one of the fastest growing categories in the Slovenian beauty and personal care market in 2022 as it continued its recovery from the shock of the COVID-19 crisis, when the lack of social contact markedly reduced the occasions for…

Both mass and premium fragrances have recovered well from the pandemic era slump, in both value and volume terms. Premium fragrances is an important category within premium beauty and personal care, with Perco SA being a leading player with a very…

Fragrances were negatively impacted by pandemic lockdowns, as with people spending significant amounts of time at home and not meeting with other people and socialising, there was less demand for fragrances. In 2021, with society gradually opening up…

Fragrances saw dynamic growth in value and volume terms in 2022. Fragrances saw a partial recovery from the impact of the pandemic in 2021 as people progressively returned to more normalised lifestyles and Portuguese consumers started going out…

Fragrances recorded positive sales in 2022 as consumers returned to outdoor and social activities where fragrances are more commonly worn. Companies in mass fragrances are concentrated in the direct selling channel and innovation has been a constant…

Fragrances witnessed a more difficult year in 2022 after the surge in demand in the previous year. Current value growth was partly driven by price increases as inflation rates rose markedly in 2022. Lower consumer confidence became a pressing issue…