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Country Report

Toys and Games in France

Overall toys and games recorded a small decrease in value terms in 2011. The uncertain economic climate did not impact traditional toys and games. The French did not apply the trend of lower purchasing power to their children as it is a matter for ...

Nov 2012 | US$1,100| Add to cart | View details ›

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600| Add to cart | View details ›

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details ›

Books more ›

Statistical Reference Handbook

Consumer Europe 2013

Oct 2012

Statistical Reference Handbook

World Consumer Income and Expenditure Patterns

Aug 2012

Statistical Reference Handbook

Retail Trade International

Dec 2012