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Country Report

Consumer Health in France

Consumer health experienced low but positive value sales growth in 2011. In comparison with 2010, there was a slight improvement of overall performance. Some categories of products, such as proton pump inhibitors, antihistamines/allergy remedies ...

Apr 2012 | US$2,400| Add to cart | View details

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600| Add to cart | View details

Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook