Market Research France

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Country Report

Consumer Electronics in France

After a surge in volume sales in 2010, 2011 was a strong contrast as consumer electronics posted a marginal volume decline. Following the recovery and stronger consumer sentiment in 2010, 2011 was a more tumultuous year with a sluggish economic ...

Nov 2012 | US$1,900| Add to cart | View details ›

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details ›