France

Wipes overall saw current value sales flatline in France in 2023. General purpose wipes declined deeply in both volume and current value terms, with pandemic-inspired habits falling away. Though local consumers continue to wash their hands more…

Home care in France witnessed a notable decline in retail volume terms in 2023, with value growth largely sustained by elevated inflation within the country. This category, which traditionally follows a stable and consistent trajectory, experienced a…

The hot summer of 2022 led to a drop in the French potato harvest for the 2022/2023 season, with a decline in the yields from French growers. Whilst imports made up the shortfall in demand, the situation meant that prices have risen significantly in…

Retail tissue in France saw a slight dip in overall volume sales in 2023, resulting from ongoing economic pressure on consumers. Over 2022 and 2023, local consumers shifted towards more budget-friendly solutions, with prices lower in products that…

Total volume growth in vegetables remains relatively stable, albeit flat in the light of price rises, as certain products such as onions and tomatoes are staple ingredients in French cooking. However, the consumption of summer vegetables has been…

Volume sales in eggs continue to be relatively stable, despite production having been significantly affected by the avian flu outbreak in France, with around 9.5% of the laying flock of hens affected by the epidemic since its start in 2021 –…

Menstrual care in France saw volume declines and strong current value rises in 2023. Inflationary pressures left many local consumers struggling to make ends meet - an especially sharp problem for women who needed to buy menstrual care products.…

Direct selling was unexpectedly successful in France around the time of pandemic. Initially facing a downturn in early 2020, it rebounded in 2021. Though the overall category has slumped again in 2023, continuing 2022’s downward trend, this fall was…

Sales of air care continued to decline in retail volume terms in 2023. Air care is not generally considered an essential product and therefore as France's economy came under growing pressure in 2022 and 2023 demand continued to drop with consumers…

Against a challenging economic background discounters is proving to be a resilient format in retail in France in 2023, as one of the most dynamic distribution channels. Discounters has the advantage of affordability and high appeal to…

Sales of polishes continued to decline in retail volume terms in 2023, following a long-term downward trend. Essentially, polishes are seen as products which can be easily replaced in home care, which falls in line with the rising popularity of…

With households seeing a drop in their disposable income in 2023 promotions became the number one driver of sales of dishwashing products. Many people stocked up on supplies when there were attractive prices on offer, meaning that volume sales tended…

Generally, 2023 has been a positive year for value sales of personal accessories in France, while overall demand is declining, depending on the category. The main contributor to value growth is a normalisation effect post-pandemic, inflation and…

Jewellery remains a resilient performer in France, already recovering to 2019’s retail volume sales levels in 2021. Ongoing demand is not only due to a positive offsetting effect post-pandemic. There is a kind of paradox in a country with elevated…

Meat is seeing more positive volume growth in 2023, compared to 2022, despite the category experiencing some of the steepest price rises overall. That said, cheaper meats, such as pork, have compensated somewhat for the declines seen in more…

During 2020 and into early 2021, supermarkets saw a surge in customer visits and sales in response to pandemic-era lockdowns and driven by the convenience of location, manageable store sizes, and the availability of click-and-collect services.…

The French overall retail market saw modest growth in terms of current value sales in 2023, which, while seemingly robust, was primarily driven by inflation and a return to normalcy following the challenging conditions and lingering effects of the…

The initial phase of the pandemic saw proximity-focused convenience stores and supermarkets thrive as travel curbs encouraged local shopping. With the return of pre-pandemic routines, hypermarket outlets have seen a surge in footfall, benefitting…

Toilet care was one of the few categories to see growth in retail volume terms in 2023. Rim blocks saw a return to growth in 2023 with sales benefiting from the convenience of these products as consumers returned to busy lifestyles away from the…

2023 was a tough year for sales of surface care with volume sales declining while value growth was due to price increases rather than an increase in demand. With consumers’ disposable income being squeezed they were forced to rationalise their…