Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in France. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Wipes overall saw current value sales flatline in France in 2023. General purpose wipes declined deeply in both volume and current value terms, with pandemic-inspired habits falling away. Though local consumers continue to wash their hands more…
Home care in France witnessed a notable decline in retail volume terms in 2023, with value growth largely sustained by elevated inflation within the country. This category, which traditionally follows a stable and consistent trajectory, experienced a…
The hot summer of 2022 led to a drop in the French potato harvest for the 2022/2023 season, with a decline in the yields from French growers. Whilst imports made up the shortfall in demand, the situation meant that prices have risen significantly in…
Retail tissue in France saw a slight dip in overall volume sales in 2023, resulting from ongoing economic pressure on consumers. Over 2022 and 2023, local consumers shifted towards more budget-friendly solutions, with prices lower in products that…
Total volume growth in vegetables remains relatively stable, albeit flat in the light of price rises, as certain products such as onions and tomatoes are staple ingredients in French cooking. However, the consumption of summer vegetables has been…
Volume sales in eggs continue to be relatively stable, despite production having been significantly affected by the avian flu outbreak in France, with around 9.5% of the laying flock of hens affected by the epidemic since its start in 2021 –…
Menstrual care in France saw volume declines and strong current value rises in 2023. Inflationary pressures left many local consumers struggling to make ends meet - an especially sharp problem for women who needed to buy menstrual care products.…
Direct selling was unexpectedly successful in France around the time of pandemic. Initially facing a downturn in early 2020, it rebounded in 2021. Though the overall category has slumped again in 2023, continuing 2022’s downward trend, this fall was…
Sales of air care continued to decline in retail volume terms in 2023. Air care is not generally considered an essential product and therefore as France's economy came under growing pressure in 2022 and 2023 demand continued to drop with consumers…
Against a challenging economic background discounters is proving to be a resilient format in retail in France in 2023, as one of the most dynamic distribution channels. Discounters has the advantage of affordability and high appeal to…
Sales of polishes continued to decline in retail volume terms in 2023, following a long-term downward trend. Essentially, polishes are seen as products which can be easily replaced in home care, which falls in line with the rising popularity of…
With households seeing a drop in their disposable income in 2023 promotions became the number one driver of sales of dishwashing products. Many people stocked up on supplies when there were attractive prices on offer, meaning that volume sales tended…
Generally, 2023 has been a positive year for value sales of personal accessories in France, while overall demand is declining, depending on the category. The main contributor to value growth is a normalisation effect post-pandemic, inflation and…
Jewellery remains a resilient performer in France, already recovering to 2019’s retail volume sales levels in 2021. Ongoing demand is not only due to a positive offsetting effect post-pandemic. There is a kind of paradox in a country with elevated…
In 2023, vending reached a valuation of EUR2 billion in France. A substantial proportion of that – amounting to EUR1.6 billion, was derived from machine operations. Meanwhile, the remaining EUR600 million stemmed from the procurement of a diverse…
Sales of laundry care declined in retail volume terms as economic pressures and price rises pushed consumers to make savings. However, the essential character of laundry detergents means it is hard for consumers to significantly reduce their use of…
The quick commerce (q-commerce) sector in France, with its ultra-fast grocery delivery services, expanded rapidly during the COVID-19 pandemic, gaining ground across urban areas. This growth was fuelled by lockdowns that pushed demand for services…
Home insecticides continued to record growth in retail volume terms in 2023, continuing the pattern seen in the previous year. France experienced one of its hottest summers on record with the weather playing a key role in driving the demand for home…
Sales of bleach declined in retail volume terms in 2023 with value growth largely due to price rises rather than an increase in demand. Nonetheless, while volume sales continued to decline in 2023 this was at a slower pace than expected, as rising…
As in 2022, the start of the academic school year in 2023 marked a poor performance for writing instruments with another drop in sales during the most crucial period for this category. Demand for writing instruments was positive in 2020 and 2021,…