In 2026, cat food in France is expected to perform well, with overall retail value reaching EUR2,490 million and volume slightly declining to 457,128 tonnes, indicating a shift towards higher value products rather than volume growth. Economic factors such as moderate inflation, anticipated at 2%, and a negative consumer confidence index at -18.6 in 2026 reflect cautious consumer sentiment, yet median disposable income per household continues to rise, supporting premium product affordability. T

In 2026, the pet products category in France is anticipated to continue showing steady value growth, reaching EUR2,071 million, with a growth rate of 3% compared to the previous year. This growth is being supported by stabilised prices after recent volatility and a dynamic consumer environment where premiumisation and health-consciousness increasingly influence purchasing decisions. Despite some economic challenges, the median disposable income per household in France shows an upward trajectory,

In 2026, the other pet food category in France is expected to experience a continuation of volume declines, with retail volume falling to 47,663 tonnes. This contrasts with anticipated moderate value growth in retail sales, which is set to reach EUR307 million, increasing by 2%. The overall trend reflects a consumer shift away from smaller pets such as small mammals, reptiles, fish, and birds, towards dogs and cats. The demand for other pet food is being constrained by the specific dietary needs

France's pet care market is demonstrating moderate value growth in 2026, being driven by premiumisation and health-oriented innovation despite a slight volume contraction, reflecting a consumer shift towards higher-quality and multifunctional products. The steady increase in retail value, anticipated to reach EUR7,119 million in 2026 with 2% growth, contrasted with a slight decline in volume, underscoring the willingness of French pet owners to invest in premium offerings that deliver clear heal

In 2026, the dog food category in France is expected to experience moderate value growth despite a modest decline in volume, with retail sales value reaching EUR2,251 million and retail volume falling to 544,256 tonnes. This trend contrasts with the broader Western Europe context, where volume contraction is consistent but stronger value growth is driven by premium products. Growth is, however, primarily being fuelled by premiumisation, as French consumers increasingly treat their dogs as family

Men's grooming in France experienced steady growth in value, despite challenges faced by the men's shaving category due to the ongoing beard trend which dampens growth prospects. Retail sales value for men's grooming reached EUR1,858 million in 2025, reflecting a growth of 2% from 2024. This growth is largely driven by younger generations, particularly Gen Z, who are embracing self-care, wellness and skin care routines influenced heavily by social media trends on platforms such as Instagram and

In 2025, oral care in France exhibited a nuanced performance characterised by a decline in retail volume, but modest growth in retail value. The total retail value sales reached EUR1.7 billion, showing a slight decrease of 0.3% from 2024. Retail volume sales declined by 1% to 524 million units. This divergence reflects a shift in consumer behaviour towards premium and specialised products that command higher prices, offsetting the volume contraction. Consumers are increasingly seeking longevity,

Depilatories in France experienced a contraction in 2025, with retail sales value declining by 5% to EUR199 million. This contrasts with consumer expenditure in France, which shows steady growth, reaching EUR1,559 billion in 2025. This suggests that the contraction is not due to broader economic downturn but rather specific shifts within depilatory demand. The population in France grew modestly to 66 million in 2025, providing a stable consumer base, yet insufficient to offset the declining per

Colour cosmetics in France experienced moderate growth in 2025, with retail sales value reaching EUR1,226 million. This represents a 2% increase from 2024, indicating continued steady expansion despite earlier inflationary pressures. France's colour cosmetics performance reflects a resilient consumer demand, particularly in premium and multifunctional products. Retail sales volume trends reveal stable volumes despite high prices, suggesting consumers trade up for quality over quantity. This is s

Fragrances in France demonstrated robust growth in 2025, with retail sales value reaching EUR3,401 million, reflecting a 4% increase from the previous year. This growth is supported by a strong tradition in perfumery and ongoing innovation by both established brands and independent local players, contributing to expanding consumer interest and market penetration. Innovation is focused mainly around catering to lifestyle changes and sustainability values, and well as fostering digital engagement.

In 2025, sun care in France experienced a modest volume growth of 2%, reaching 4 million litres, following a period of fluctuation. This positive shift is underpinned by a hot summer in 2025 that boosted consumer awareness about sun protection's importance for skin care, anti-ageing, and prevention of sun damage. Sun care is increasingly viewed as a year-round essential, particularly for premium products, which are leading growth, while mass products remain seasonal and mostly purchased for ho

Hair care in France shows a steady but mixed performance in 2025, with retail sales value reaching EUR1,917 million, representing marginal growth of 0.2% compared to the previous year. This growth contrasts with the retail sales volume, which shows a slight decrease, reflecting a shift towards premium and innovative products rather than mass volume expansion. The economic backdrop in France features a population of approximately 66 million in 2025, with a moderate real GDP growth rate of 0.8% an

In 2025, skin care in France continued to demonstrate steady growth, with retail sales value reaching EUR3.9 billion, reflecting a growth of 3% compared to the previous year. This growth occurs despite a slowing real GDP growth rate of 1% and a low inflation rate of 1%, indicating resilience in consumer demand. Longevity is a significant trend driving sales, with consumers adopting anti-aging products much earlier. Korean skin care is also growing in importance, with social media, beauty special

In 2025, deodorants in France experienced a modest decline in retail value by 2% to EUR676 million, following inflationary price rises in prior years. Retail volume sales experienced slight positive growth in all formats except deodorant sprays, which continue to decline as consumers favour alternative formats. This contrasts with overall consumer expenditure growth in France, which reached EUR1,559,433 miillion in 2025, supported by a population of 66 million. This indicates a selective shift i

In 2025, beauty and personal care in France presents a cautiously optimistic outlook, characterised by moderate value growth despite stagnant volume, reflecting consumer willingness to invest in premium, efficacious products rather than quantity. This growth trajectory was supported by a stable population and a favourable macroeconomic environment with real GDP growth of 0.8% and low inflation. The landscape is marked by strategic consolidation, notably L’Oréal’s significant acquisition of Kerin

Bath and shower in France experienced a slight decline in retail value sales in 2025, reaching EUR1,456 million with a 1% decrease compared to 2024. This continues a trend of subdued growth following inflationary pressures, with value sales having fluctuated in prior years. The total population in France grew modestly to 66.3 million in 2025, while consumer expenditure increased steadily, reaching EUR1,559 billion in 2025. However, real GDP growth slowed to 0.8% and inflation moderated to 0.9% i

Baby and child-specific products in France experiences a challenging volume environment in 2025 due to the historically low birth rate, which continues to hamper overall sales growth. Despite this, the retail value sales remain relatively stable at EUR 377 million in 2025, representing a slight decrease of 0.3% compared to the previous year. This reflects a market adjusting to demographic realities. The shift towards premiumisation is a direct response to the declining birth rate, as parents are

In 2025, mass beauty and personal care in France experienced a slight retail value decline to EUR6,178 million, reflecting a -0.3% growth rate from the previous year. This stagnation highlights challenges unique to the French consumer landscape. Economic pressures and evolving consumer behaviour underpin this trend, with French consumers increasingly prepared to buy less but invest in higher-quality products, thereby driving a shift towards premiumisation across beauty and personal care.

Premium beauty and personal care in France continues to demonstrate steady growth, with retail sales value reaching EUR7,290 million in 2025, marking a growth of 4% over 2024. This growth is reflective of a trend where premiumisation is a significant driver of sales increases, aligning with consumer preferences for high-quality, scientifically credible products. Population figures support this outlook, with France’s total population reaching approximately 66 million in 2025, maintaining a stable

Retail in France was experiencing subdued momentum in 2025, with value growth trailing regional averages as economic and political pressures continued to constrain consumer confidence and discretionary spending. While the environment is challenging, marked by a rise in savings priorities across all social classes and muted GDP growth, the industry is simultaneously witnessing a transformation driven by consumer demand for affordability, flexibility and innovation. Affordability is a dominant for

Value sales in hypermarkets were declining slightly in 2025, marking a significant change from the inflation-driven growth observed up to mid-2024. Earlier momentum was sustained by consumers searching for lower prices and a post-pandemic rebound, which allowed hypermarkets to maintain strong penetration, with 89% of French shoppers visiting at least once per year. However, the demographic profile of shoppers has shifted, with older, more modest households now dominating, while younger consumers

Sales through appliances and electronics specialists in France have been close to stagnation over the last four years, with only marginal current value growth seen in 2025, with retail value reaching EUR16.4 billion. French households have become increasingly cautious in their spending, renewing appliances and electronic devices far less frequently, as purchasing power continues to be squeezed and the real estate crisis persists. The lack of movement in the property market, with fewer transactio

Vending in France delivered robust value growth in 2025, with current value sales rising by 7%?to reach EUR786 million, despite continued pressure on household purchasing power. This performance outpaced the broader economic context, as France’s real GDP growth in 2025 was just 0.6% and consumer confidence remained negative, highlighting the resilience and adaptability of vending to evolving consumption patterns. While inflation remained relatively subdued at around 1%, persistent economic uncer

Direct selling in France experienced a modest improvement on the year-earlier performance in 2025, recording current value growth of 2%, with sales increasing from EUR3.3 billion in 2024 to EUR3.4 billion in 2025. This was driven by renewed recruitment activity and the entry of new participants, signalling a slight but meaningful recovery compared to the previous year, when consumer caution and perceptions of diminished purchasing power had constrained spending and workforce levels. In contrast