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Global Briefing

From Traditional to PostModern: The Evolution of Soft Drink Drinking Habits

Aug 2012

Price: US$2,000

About this Report

About this Report

Soft drinks consumption habits are in constant evolution, ranging from traditional to modern and postmodern. Consumer demand is changing around the world, with each country and each soft drinks categories showing a different stories and ways to fulfil the traditional, modern and postmodern demand.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

Introduction

Scope

From Traditional to Modern

How, where, and why: Understanding the soft drinks consumer

The evolution of consumption: The distribution landscape

How consumption patterns drive branding, product development

Evolution by Geography

Traditional to modern to postmodern: Market by market

From traditional to postmodern: A world map in 2011

Three exemplary markets

Staple beverages, specific needs drive traditional markets

Focus on India: Two traditional market success stories

Convenience, global branding drive demand in modern markets

Red Bull: The archetypal modern soft drink

Postmodern markets: Differentiation, fragmentation and nostalgia

Re-inventions and a search for new flavours

Evolution by Category

Bottled water, carbonates and fruit/vegetable juices’ transformation

Concentrates and sports/energy drinks: Impulse and convenience

From traditional hot drinks to (post)modern RTD tea and coffee

Prospects

Leap from traditional to modern to drive strong expansion

Postmodern leap combines consolidated retail, fragmented brands

Future scenarios for the three highest growth countries

Key future opportunities in soft drinks

Report Definitions

Data parameters and report definitions

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