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Country Report

Frozen Processed Food in Israel

| Pages: 58

Price: US$900

About this Report

Executive Summary

TRENDS

  • As in most categories in the Israeli packaged food market, frozen processed food is also highly affected by the growing health trend in recent years. This trend is felt in many general ways such as reduced fat foods, but in some cases is very specific. Awareness of celiac disease has significantly grown in the Western world over the past five years, including in Israel, and considerable efforts have been made to meet the needs of sufferers, who make up just 1% of the population. In frozen processed food, this specific health focus has been evident in 2012 with new gluten-free products in frozen processed poultry and frozen processed vegetables.

COMPETITIVE LANDSCAPE

  • The leading company in frozen processed food continued growing in 2012, as Tnuva Food Industries Ltd added to its retail value share, reaching 32.7%. Tnuva’s leadership in this category is long-standing, as this was the situation for the last decade. Tnuva’s brands lead the two biggest categories (by retail volume) as Mama-Of leads frozen processed poultry with a 54.4% retail value share of the subcategory, which translates into 15% of the overall category, and Sunfrost leads the frozen vegetables subcategory with a 59.7% retail value share, translating into 8% of the overall category.

PROSPECTS

  • The frozen processed food category has reached maturity with limited innovation and moderate growth rates. This is true for most subcategories except frozen processed poultry, and in some instances frozen meat substitutes. These two subcategories are expected to continue relying on innovation to create growth, potentially offering healthier products with low fat and oil as these products respond to the key trend impacting this market - the health trend.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Frozen Processed Food industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Frozen Processed Food industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Frozen Processed Food in Israel market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Frozen Processed Food in Israel?
  • What are the major brands in Israel?
  • As economic prospects improve, are consumers starting to move away from comparatively inexpensive canned food and back to frozen and chilled processed offerings?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • Will retail sales suffer as consumers move back to consumer foodservice and spend less time cooking at home?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Frozen Processed Food in Israel - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Frozen Processed Food by Category: Volume 2007-2012
  • Table 2 Sales of Frozen Processed Food by Category: Value 2007-2012
  • Table 3 Sales of Frozen Processed Food by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Frozen Processed Food by Category: % Value Growth 2007-2012
  • Table 5 Frozen Processed Fish/Seafood by Type: % Value Breakdown 2007-2012
  • Table 6 Frozen Processed Poultry by Type: % Value Breakdown 2007-2012
  • Table 7 Frozen Processed Red Meat by Type: % Value Breakdown 2007-2012
  • Table 8 Frozen Processed Vegetables by Type: % Value Breakdown 2007-2012
  • Table 9 Other Frozen Processed Food by Type: % Value Breakdown 2007-2012
  • Table 10 Frozen Processed Food Company Shares 2008-2012
  • Table 11 Frozen Processed Food Brand Shares 2009-2012
  • Table 12 Sales of Frozen Processed Food by Distribution Format: % Analysis 2007-2012
  • Table 13 Forecast Sales of Frozen Processed Food by Category: Volume 2012-2017
  • Table 14 Forecast Sales of Frozen Processed Food by Category: Value 2012-2017
  • Table 15 Forecast Sales of Frozen Processed Food by Category: % Volume Growth 2012-2017
  • Table 16 Forecast Sales of Frozen Processed Food by Category: % Value Growth 2012-2017

Frozen Processed Food in Israel - Company Profiles

Neto M E Holdings Ltd in Packaged Food (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Neto M E Holdings Ltd: Key Facts
  • Summary 2 Neto M E Holdings Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Neto M E Holdings Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 4 Neto M E Holdings Ltd: Competitive Position 2012

Shufersal Ltd in Packaged Food (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Shufersal Ltd: Key Facts
  • Summary 6 Shufersal Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Shufersal Ltd: Competitive Position 2012

Packaged Food in Israel - Industry Context

EXECUTIVE SUMMARY

Packaged food continues to see value growth in 2012

Israeli customers become more price-sensitive after protests

Tnuva Food Industries Ltd continues to lead in 2012

Discounter retail chains continue to perform well

Packaged food expected to continue value growth

KEY TRENDS AND DEVELOPMENTS

Back to basics: the opposite of premiumisation drives sales in 2012

Juggling convenience with health and wellness

Unit price movements result from the 2011 social protest

Social protest in 2011 increases price awareness and changes shopping habits, strengthening discount chains and private label

Internet retailing becomes a significant channel for food shopping

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 18 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 19 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 20 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 21 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 22 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 23 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 24 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 25 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 26 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 29 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 30 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 31 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 32 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 33 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 34 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 35 Company Shares of Meal Solutions 2008-2012
  • Table 36 Brand Shares of Meal Solutions 2009-2012
  • Table 37 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 38 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 39 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 40 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 42 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 43 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 44 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 45 Company Shares of Nutrition/Staples 2008-2012
  • Table 46 Brand Shares of Nutrition/Staples 2009-2012
  • Table 47 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 48 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 49 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 50 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 51 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 52 Sales of Packaged Food by Category: Value 2007-2012
  • Table 53 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 54 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 55 GBO Shares of Packaged Food 2008-2012
  • Table 56 NBO Shares of Packaged Food 2008-2012
  • Table 57 NBO Brand Shares of Packaged Food 2009-2012
  • Table 58 Penetration of Private Label by Category 2007-2012
  • Table 59 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 60 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 61 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 62 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 63 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 64 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Frozen Processed Food
    • Frozen Bakery
    • Frozen Desserts
    • Frozen Meat Substitutes
    • Frozen Noodles
    • Frozen Pizza
    • Frozen Processed Fish/Seafood
    • Frozen Processed Potatoes
      • Non-Oven Frozen Potatoes
      • Oven Baked Potato Chips
      • Other Oven Baked Potato Products
    • Frozen Processed Poultry
    • Frozen Processed Red Meat
    • Frozen Processed Vegetables
    • Frozen Ready Meals
    • Frozen Soup
    • Other Frozen Processed Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by ethnicity
  • Analysis by type
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Vegetarian vs non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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