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Country Report

Spain Flag Frozen Processed Food in Spain

| Pages: 67

Price: US$990

About this Report

Executive Summary

TRENDS

  • High unemployment continued to shape consumption habits in Spain in 2014. As consumers spent more time at home in order to reduce expenditure, demand for quick and convenient meal solutions increased. However, the trend amongst Spaniards towards cooking at home, as well as the high price consciousness of consumers, resulted in a certain shift towards fresh ingredients to the detriment of frozen products like frozen bakery, frozen processed vegetables and frozen processed fish/seafood, which limited growth in the category overall in 2014.

COMPETITIVE LANDSCAPE

  • Findus leads sales of frozen processed food among branded players, with a value share of 9% in 2014. The position of this manufacturer is attributed to its success within frozen processed vegetables and its broad distribution network, with its products widely available across the retail channel. In spite of its good position, company sales have suffered since the onset of the economic recession, as a consequence of rising competition from the private label. In an attempt to revert this situation, the company has focused its efforts on three areas: product innovation; strong price promotions at the point of sale; and entry into new categories, such as frozen snacks like their new “Speed Pockets” and “Wraps”.

PROSPECTS

  • During the forecast period, it is expected that the recovery of the Spanish economy and the improvement in the income of Spaniards will have a positive effect on private consumption, benefiting the development of frozen processed food. However, according to predictions from official entities such as the IMF, the recovery of the labour market will still take several more years: the IMF anticipates that the unemployment rate will remain at 26% at least until 2017. With this prospect in the short term, it is expected that an important part of the population will maintain very cautious purchasing patterns, focusing on price and value for money. This factor will continue to hinder the performance of frozen processed food, causing further movement of consumers towards less expensive categories and products, and discouraging investment and product innovation.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Frozen processed food industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Frozen processed food industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Frozen processed food in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Frozen processed food in Spain?
  • What are the major brands in Spain?
  • As economic prospects improve, are consumers starting to move away from comparatively inexpensive canned food and back to frozen and chilled processed offerings?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • Will retail sales suffer as consumers move back to consumer foodservice and spend less time cooking at home?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Frozen Processed Food in Spain - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Frozen Processed Food by Category: Volume 2009-2014
  • Table 2 Sales of Frozen Processed Food by Category: Value 2009-2014
  • Table 3 Sales of Frozen Processed Food by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Frozen Processed Food by Category: % Value Growth 2009-2014
  • Table 5 Sales of Frozen Processed Fish/Seafood by Type: % Value Breakdown 2009-2014
  • Table 6 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2009-2014
  • Table 7 Sales of Frozen Processed Red Meat by Type: % Value Breakdown 2009-2014
  • Table 8 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2009-2014
  • Table 9 Sales of Other Frozen Processed Food by Type: % Value Breakdown 2009-2014
  • Table 10 NBO Company Shares of Frozen Processed Food: % Value 2010-2014
  • Table 11 LBN Brand Shares of Frozen Processed Food: % Value 2011-2014
  • Table 12 Distribution of Frozen Processed Food by Format: % Value 2009-2014
  • Table 13 Forecast Sales of Frozen Processed Food by Category: Volume 2014-2019
  • Table 14 Forecast Sales of Frozen Processed Food by Category: Value 2014-2019
  • Table 15 Forecast Sales of Frozen Processed Food by Category: % Volume Growth 2014-2019
  • Table 16 Forecast Sales of Frozen Processed Food by Category: % Value Growth 2014-2019

Frozen Processed Food in Spain - Company Profiles

Findus SA in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Findus SA: Key Facts
  • Summary 2 Findus SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Findus SA: Competitive Position 2014

Mercadona SA in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Mercadona SA: Key Facts
  • Summary 5 Mercadona SA: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 6 Mercadona SA: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 7 Mercadona SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 8 Mercadona SA: Competitive Position 2014

Nestlé España SA (Grupo) in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Nestlé España SA (Grupo): Key Facts
  • Summary 10 Nestlé España SA (Grupo): Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Nestlé España SA (Grupo): Competitive Position 2014

Unilever España SA, Grupo in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Unilever España SA, Grupo: Key Facts
  • Summary 13 Unilever España SA, Grupo: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 14 Unilever España SA, Grupo: Competitive Position 2014

Packaged Food in Spain - Industry Context

EXECUTIVE SUMMARY

High unemployment hinders the performance of packaged food

The retail channel and private label on the rise

Sustainability and social responsibility continue to gain weight

Healthy new releases and product reformulation drive agenda

Slow recovery of packaged food industry ahead

KEY TRENDS AND DEVELOPMENTS

High unemployment hinders recovery of packaged food market

Price-aware consumers propel value for money brands

Dairy industry commits to sustainability and ethical business practices

MasterChef: Home cooking is here to stay!

FOODSERVICE - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 18 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 19 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 20 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 21 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 22 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 23 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 24 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 25 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 26 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 29 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 30 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 31 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 32 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 33 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 34 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 35 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 36 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 37 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 38 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 39 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 40 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 42 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 43 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 44 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 45 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 46 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 47 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 48 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 49 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 50 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 51 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 52 Sales of Packaged Food by Category: Value 2009-2014
  • Table 53 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 54 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 55 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 56 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 57 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 58 Penetration of Private Label by Category: % Value 2009-2014
  • Table 59 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 60 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 61 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 62 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 63 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 64 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 15 Research Sources

Segmentation

This market research report includes the following:

  • Frozen Processed Food
    • Frozen Bakery
    • Frozen Desserts
    • Frozen Meat Substitutes
    • Frozen Noodles
    • Frozen Pizza
    • Frozen Processed Fish/Seafood
    • Frozen Processed Potatoes
      • Non-Oven Frozen Potatoes
      • Oven Baked Potato Chips
      • Other Oven Baked Potato Products
    • Frozen Processed Poultry
    • Frozen Processed Red Meat
    • Frozen Processed Vegetables
    • Frozen Ready Meals
    • Frozen Soup
    • Other Frozen Processed Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis By Ethnicity
  • Analysis by Type
  • Products by Ingredient
  • Vegetarian vs Non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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