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Country Report

Frozen Processed Food in Spain

| Pages: 63

Price: US$900

About this Report

Executive Summary

TRENDS

  • In Spain there is a strong trend of consumers eating and cooking at home as a way of saving money due to the recession. The deterioration of the situation for Spanish consumers, as a result of declining income and shrinking purchasing power, has caused them to opt for very basic, low-priced references. But also convenient and time-saving options such as frozen pizza and ready meals have seen a strong performance as consumers do not always have the time to prepare food themselves due to increasingly busy life-styles.

COMPETITIVE LANDSCAPE

  • The leading companies within frozen processed food are Findus SA and private label producer Mercadona SA, with a value share of 10% each in 2013. The leading position of Findus SA is based on its dominance in frozen processed vegetable. The strong position of Mercadona is attributed to its strong commitment to frozen processed food, through both innovation and affordable unit prices. The fact that frozen processed food tends to be acquired when consumers carry out a large, well-planned purchase, such as a weekly or monthly shop, as opposed to buying other products such as fresh food on a more regular basis explains Mercadona’s good performance.

PROSPECTS

  • According to official forecasts from the IMF, the Spanish GDP will not post positive figures until 2015. With this gloomy outlook ahead, a significant recovery of the economy and especially of labour force is not expected to happen in the short term. The economic crisis is expected to continue shaping consumer patterns of Spaniards, discouraging unnecessary spending and maintaining price as the main purchasing factor for the majority of Spaniards. This is expected to impact the category of frozen processed food, as price awareness will drive certain consumers toward other less expensive categories, and also cause movement within the category from added value references toward more basic ones, and from branded companies toward private labels. Frozen pizza and ready meals are expected to continue with a moderate growth in the early years of the forecast period due to their convenience aspect which slows down the decline at the overall level of frozen processed food. Growth rates of both categories, frozen pizza and ready meals, are however likely to slow down with an increasing maturity towards the end of the forecast period and will even become negative. Consequently, frozen processed food is expected to register a value CAGR of -1% during the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Frozen Processed Food industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Frozen Processed Food industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Frozen Processed Food in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Frozen Processed Food in Spain?
  • What are the major brands in Spain?
  • As economic prospects improve, are consumers starting to move away from comparatively inexpensive canned food and back to frozen and chilled processed offerings?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • Will retail sales suffer as consumers move back to consumer foodservice and spend less time cooking at home?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Frozen Processed Food in Spain - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 1 Other Frozen Processed Food: Product Types
  • Table 1 Sales of Frozen Processed Food by Category: Volume 2008-2013
  • Table 2 Sales of Frozen Processed Food by Category: Value 2008-2013
  • Table 3 Sales of Frozen Processed Food by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Frozen Processed Food by Category: % Value Growth 2008-2013
  • Table 5 Sales of Frozen Processed Fish/Seafood by Type: % Value Breakdown 2008-2013
  • Table 6 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2008-2013
  • Table 7 Sales of Frozen Processed Red Meat by Type: % Value Breakdown 2008-2013
  • Table 8 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2008-2013
  • Table 9 Sales of Other Frozen Processed Food by Type: % Value Breakdown 2008-2013
  • Table 10 NBO Company Shares of Frozen Processed Food: % Value 2009-2013
  • Table 11 LBN Brand Shares of Frozen Processed Food: % Value 2010-2013
  • Table 12 Distribution of Frozen Processed Food by Format: % Value 2008-2013
  • Table 13 Forecast Sales of Frozen Processed Food by Category: Volume 2013-2018
  • Table 14 Forecast Sales of Frozen Processed Food by Category: Value 2013-2018
  • Table 15 Forecast Sales of Frozen Processed Food by Category: % Volume Growth 2013-2018
  • Table 16 Forecast Sales of Frozen Processed Food by Category: % Value Growth 2013-2018

Frozen Processed Food in Spain - Company Profiles

Mercadona SA in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Mercadona SA: Key Facts
  • Summary 3 Mercadona SA: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 4 Mercadona SA: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 5 Mercadona SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 6 Mercadona SA: Competitive Position 2013

Nestlé España SA (Grupo) in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Nestlé España SA (Grupo): Key Facts
  • Summary 8 Nestlé España SA (Grupo): Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 9 Nestlé España SA (Grupo): Production 2013

COMPETITIVE POSITIONING

  • Summary 10 Nestlé España SA (Grupo): Competitive Position 2013

Packaged Food in Spain - Industry Context

EXECUTIVE SUMMARY

Gloomy economy

Volatility of raw materials prices impacts packaged food

Modern grocery retailers and private label consolidate their presence

Health considerations support growth of gluten- and lactose-free products

Poor outlook will limit growth opportunities

KEY TRENDS AND DEVELOPMENTS

Gloomy economy nationwide, focus on basics at home

Product origin is a significant sales factor

The influence of Tupperware and the boom of ready meals

Price and private label: the foundations of packaged food

Food intolerance and healthier reformulations lead added-value product sales

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 17 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 18 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 19 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 20 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 21 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 22 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 23 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 24 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 25 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 26 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 29 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 30 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 31 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 32 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 33 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 34 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 35 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 36 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 37 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 38 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 39 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 40 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 42 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 43 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 45 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 46 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 47 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 48 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 49 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 50 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 51 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 52 Sales of Packaged Food by Category: Value 2008-2013
  • Table 53 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 54 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 55 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 56 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 57 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 58 Penetration of Private Label by Category: % Value 2008-2013
  • Table 59 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 60 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 61 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 62 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 63 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 64 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Frozen Processed Food
    • Frozen Bakery
    • Frozen Desserts
    • Frozen Meat Substitutes
    • Frozen Noodles
    • Frozen Pizza
    • Frozen Processed Fish/Seafood
    • Frozen Processed Potatoes
      • Non-Oven Frozen Potatoes
      • Oven Baked Potato Chips
      • Other Oven Baked Potato Products
    • Frozen Processed Poultry
    • Frozen Processed Red Meat
    • Frozen Processed Vegetables
    • Frozen Ready Meals
    • Frozen Soup
    • Other Frozen Processed Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis By Ethnicity
  • Analysis by Type
  • Vegetarian vs Non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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