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Country Report

Tunisia Flag Frozen Processed Food in Tunisia

| Pages: 50

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • The category continued to register healthy value growth in 2014 of 8% mainly driven by the strong rise in unit prices. On the other hand, retail volume sales registered limited growth of 1% in 2014. This was mainly due to the performance of frozen pizza, the main product category, which only registered 1% retail volume growth in 2014 due to the fact that it is approaching maturity. Frozen pizza accounted for a share of 93% of overall value sales of frozen processed food in 2014. The widespread availability and affordability of the product led to its success, although demand is slowing down.

COMPETITIVE LANDSCAPE

  • The category remained highly fragmented in 2014 with the largest company value share of 97% held by others. The large number of small companies operating within the category contributed to this trend, especially within frozen processed poultry, within which many domestic companies compete. El Mazraa managed to capture the largest value share in 2014 of 2%, mainly due to its longstanding presence in the category. The wide distribution of the company’s brands coupled with their affordability and high quality contributed to its success. The company also invests in frequent television, radio and billboard advertising.

PROSPECTS

  • Growth is expected to remain moderate over the forecast period with a constant retail value CAGR rise of 3%, based on 2014 prices, and a retail volume CAGR increase of 2%. Whilst value growth will be pushed by the expected rise in unit prices over the forecast period, retail volume growth will be in line with the rising demand for convenience and quick-to-prepare food as women have less time to prepare meals from scratch. The rising availability of certain products such as frozen bakery and frozen desserts triggered by the widening presence of supermarkets, where these products are mostly sold, is also likely to contribute to overall growth, albeit to a lesser degree. The category is expected to remain niche and limited to upper-income consumers who can afford these products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Frozen processed food industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Frozen processed food industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Frozen processed food in Tunisia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Frozen processed food in Tunisia?
  • What are the major brands in Tunisia?
  • As economic prospects improve, are consumers starting to move away from comparatively inexpensive canned food and back to frozen and chilled processed offerings?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • Will retail sales suffer as consumers move back to consumer foodservice and spend less time cooking at home?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Frozen Processed Food in Tunisia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Frozen Processed Food by Category: Volume 2009-2014
  • Table 2 Sales of Frozen Processed Food by Category: Value 2009-2014
  • Table 3 Sales of Frozen Processed Food by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Frozen Processed Food by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Frozen Processed Food: % Value 2010-2014
  • Table 6 LBN Brand Shares of Frozen Processed Food: % Value 2011-2014
  • Table 7 Distribution of Frozen Processed Food by Format: % Value 2009-2014
  • Table 8 Forecast Sales of Frozen Processed Food by Category: Volume 2014-2019
  • Table 9 Forecast Sales of Frozen Processed Food by Category: Value 2014-2019
  • Table 10 Forecast Sales of Frozen Processed Food by Category: % Volume Growth 2014-2019
  • Table 11 Forecast Sales of Frozen Processed Food by Category: % Value Growth 2014-2019

Frozen Processed Food in Tunisia - Company Profiles

El Mazraa in Packaged Food (Tunisia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 El Mazraa: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 El Mazraa: Competitive Position 2014

Packaged Food in Tunisia - Industry Context

EXECUTIVE SUMMARY

Healthy growth recorded across all packaged food categories, despite rising prices

Rising demand for convenience pushes growth in 2014

Artisanal products and domestic manufacturers continue to lead

Traditional grocery retailers dominates, whilst modern outlets intensify the competition

Strong growth expected over the forecast period

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 27 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 37 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 47 Sales of Packaged Food by Category: Value 2009-2014
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 50 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 51 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 53 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 54 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 55 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 56 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 57 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Frozen Processed Food
    • Frozen Bakery
    • Frozen Desserts
    • Frozen Meat Substitutes
    • Frozen Noodles
    • Frozen Pizza
    • Frozen Processed Fish/Seafood
    • Frozen Processed Potatoes
      • Non-Oven Frozen Potatoes
      • Oven Baked Potato Chips
      • Other Oven Baked Potato Products
    • Frozen Processed Poultry
    • Frozen Processed Red Meat
    • Frozen Processed Vegetables
    • Frozen Ready Meals
    • Frozen Soup
    • Other Frozen Processed Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient
  • Vegetarian vs Non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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