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Fruit and vegetable juice market research

Euromonitor has the world’s most comprehensive research on the fruit and vegetable juice category within the soft drinks industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the fruit and vegetable juice market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our fruit and vegetable juice market research answer questions such as:

  • What is the market size of fruit and vegetable juice?
  • What are the major brands in fruit and vegetable juice?
  • What are the flavour trends in fruit juice and vegetable juice?
  • What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
  • What is the key on-trade distribution for fruit juice and vegetable juice?

results

 

Country Report

Juice in Algeria

Juice witnessed solid total volume growth of 8% and strong total value growth of 13% in 2013, having benefited from increasing awareness of health and diet issues, particularly among upper- and middle- income earners. In addition, the launch of new ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Juice in Morocco

The health and wellness trend continued to drive sales of juice in 2013. Moroccans began to pay more attention to their health, and took precautions to prevent major diseases. Hence, juice became important, as these products contain large quantities ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Juice in Brazil

Cranberry fruit, whose main appeal is urinary tract health, is making its first steps in Brazil, as several companies launched their versions in 2013, mainly in unfrozen nectars. For instance, brands were extended with new versions including Maguary ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Juice in Hong Kong, China

Consumers became increasingly health-conscious, and took better care of their nutritional intake. Due to their hectic lifestyles, they ate out frequently. To compensate for the lack of fresh fruit and vegetables in their diet, consumers took to juice...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Juice in Saudi Arabia

The last few years saw the Saudi population inching towards healthier alternatives in food and drink, thanks to growing awareness of health and wellness. 2013 saw a continuation of the trend, with an increasing number of consumers opting for ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Juice in Japan

2012 saw a big tomato juice boom thanks to the TV programmes reporting a scientific study that found the contents of tomato juice function to help burn fat and have a positive effect on metabolic syndrome. The volume sales of tomato juice grew by 70%...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Juice in South Africa

South Africans are increasingly responding well to products deemed to provide health benefits across all juice categories. Manufacturers are adding more healthy products to their existing ranges as a way to remain highly competitive. The cost of ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Juice in Kenya

Fruit and vegetable juices are becoming increasingly popular in Kenya. This situation has been driven by rising consumer health awareness. Greater awareness about nutrition and the risk factors associated with conditions such as diabetes, obesity and...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Juice in Argentina

The premium juice product of not from concentrate 100% juice continued to grow regardless of tightening economic conditions, as it targets the high socio economic sector and so is likely to be less affected by the recession.

Jul 2014 | US$900 | Add to cart | View details

Country Report

Juice in Switzerland

Overall off-trade value sales decreased marginally in 2013 as Swiss consumers, in spite of the health and wellness benefits of juice, became more concerned about its high sugar content and began shifting, consequently, to healthier alternatives, such...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Juice in Taiwan

Given the boost of consumer health awareness in Taiwan, it was expected that off-trade volume sales for juices would also rise, but that was not the case due to the 2011 plasticiser incident. Of all types of soft drinks in Taiwan, juices was the most...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Juice in India

Juice companies experimented with new fruit flavours to expand their product portfolios and to differentiate them from existing brands. For instance, PepsiCo launched the refreshing drink ‘Tropicana Coconut Fruit Blends’ in 2013. In addition, ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Juice in Peru

An established trend in 2013 was based on the belief that the healthiest alternatives come from natural origins. To that extent, plain water and 100% juice are considered the healthiest. According to market specialists, Peruvian consumers consider ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Juice in Malaysia

Variation was the key factor behind the development and growth of juice. This was reflected in new offerings gaining popularity in the marketplace. Juice drinks (up to 24% juice), which includes fruit extracts and fruit punches, was widely popular.

Jun 2014 | US$900 | Add to cart | View details

Country Report

Juice in the Czech Republic

Czech consumers continued to save on juice in 2013 under continuing unstable purchasing power and they continued to choose soft drinks cautiously. Customers bought less juice because of its increasing price and the drop in consumption was also simply...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Juice in Bolivia

Bolivians were favouring the growth of juice in 2013 due to their concern for healthy diets. Some consumers were switching from carbonates to juice in an attempt to consume what they perceive as healthier products for them and their families. As a ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Juice in Thailand

Juice recorded moderate volume growth in 2013 thanks to product innovation and advertising, although the consumption of juice in Thailand was much lower than that of carbonates or RTD tea. Thais seem to drink juice for the benefits of feeling ...

Jun 2014 | US$900 | Add to cart | View details

Company Profile

Nestlé SA in Soft Drinks

Nestlé saw strong growth in its carbonated water brands in the US in 2013. In Western Europe, the company re-focused its national and international brands and sold several brands. China represents its crucial Asian drinks market, however its Yinlu is...

Jun 2014 | US$525 | Add to cart | View details

Country Report

Juice in Croatia

Following the devastating period for juice sales, being almost halved within four years, 2013 brought relief for juice manufacturers. Reaching the bottom, juice stopped declining in value terms and even witnessed some positive growth. As the economy ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Juice in Vietnam

Despite many difficulties caused by economic downturn, in 2013 juice in Vietnam still enjoyed very high total current retail value growth of 21% which was only one percentage point lower than in 2012. This strong growth was mainly thanks to ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Juice in Austria

In line with the ongoing health and wellness trend which remains prevalent in soft drinks in Austria, during 2013 juice benefited from rising consumer demand for more natural products. This was evident in the substantial growth recorded in 100% juice...

Jun 2014 | US$900 | Add to cart | View details

Company Profile

Pepsico Inc in Soft Drinks

PepsiCo remains a leader in global soft drinks, despite a challenging operating environment over 2013- 2014. A declining US carbonates market and consumer demand for healthier, natural beverages poses a challenge for the company’s drinks business in ...

Jun 2014 | US$525 | Add to cart | View details

Country Report

Juice in France

In 2013, French consumers sought healthier juices while at the same time paying attention to prices and the origin of products, especially in the off-trade. Around 70% of off-trade volumes were intended for breakfast, a meal during which consumers ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Juice in the Netherlands

Juice was under pressure in 2013 as prices increased due to rising costs of raw materials, but at the same time price competition and discounting were major trends. This led to a minor increase in off-trade value sales, although off-trade volume ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Juice in China

Since crystal sugar pear juice became popular in 2012, manufacturers have been keen to combine the essence of traditional Chinese culinary culture with innovative concepts in fruit juices in order to introduce a variety of Chinese speciality juice ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Juice in Belgium

The juice category recorded a slightly negative performance in off-trade volume terms. However, the trend towards more natural products, and the gradual shift away from low calorie cola carbonates, largely benefited not from concentrate 100% juice, ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Juice in New Zealand

In line with rising consumer health and wellness, the use of natural sweeteners as an alternative to artificial sweeteners continued to gain momentum in 2013. Frucor Beverages’ launch in 2012 of the Just Juice with 50% Less Sugar range played a large...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Juice in Spain

For another consecutive year, the economic recession was the main factor affecting the performance of juice in Spain. During 2013 Spanish consumers continued to adopt very rational purchasing behaviour, which affected sales of juice in two ways. On ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Juice in Portugal

Juice in Portugal experienced numerous difficulties maintaining sustainable growth towards the end of the review period, with strong negative growth in 2013 a reflection of this. For three consecutive years, the category has registered substantial ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Juice in Germany

Juice once again suffered a loss in off-trade volume sales in 2013 after having already posted annual declines over 2008-2012. In the off-trade, volume sales declined while value sales grew in 2013. The decline in volume sales was the result of two ...

May 2014 | US$900 | Add to cart | View details

Country Report

Juice in Canada

While still a significant category in retail and foodservice, juice saw a sluggish performance over the review period, with sales showing a decline in value terms in 2013. The key factors affecting the performance were an already-high per capita ...

May 2014 | US$900 | Add to cart | View details

Country Report

Juice in the US

Juice consumption continued to decline in 2013. Off-trade volume sales of juice fell by 2% in 2013; a fourth consecutive year of decline but equal to the review period negative CAGR of 2%. Health concerns were the major drivers of the drop in volume ...

May 2014 | US$900 | Add to cart | View details

Country Report

Juice in Hungary

Juice continued to suffer from tightened consumer budgets and the move towards drinks with lower fruit content. Consumers of mid-priced products particularly traded down to cheaper alternatives, such as flavoured bottled waters or juice drinks up to ...

May 2014 | US$900 | Add to cart | View details

Country Report

Juice in Bulgaria

Juice continued to slip into a decline in 2013: products are among the most expensive within soft drinks. In 2013, juice recorded 2% total volume decline, which was marginally higher than what was recorded over the review period. The reason for the ...

May 2014 | US$900 | Add to cart | View details

Country Report

Juice in Cameroon

Despite the positive performance in 2013, volume sales of juice remained lower than carbonates as a result of the relatively high prices of the available juice products. Substitutes, such as carbonates, are cheaper and more widely available, and ...

May 2014 | US$900 | Add to cart | View details

Country Report

Juice in Italy

In 2013 juice experienced another difficult year, with total volume sales declining by 5%. Both the on-trade and the off-trade channels suffered, with on-trade volume sales down by 6%, whilst off-trade volume sales decreased by 5%. Off-trade current ...

May 2014 | US$900 | Add to cart | View details

Country Report

Juice in Tunisia

Juice remained a small category, representing 3% retail volume terms of the whole soft drinks market in 2013. The category is still underdeveloped although it performed well and has potential due to the importance that healthier drinks are having in ...

May 2014 | US$900 | Add to cart | View details

Country Report

Juice in Indonesia

Volume growth of juice remained respectable in 2013, largely due to abundant new product launches that were supported by heavy promotional campaigns. In order to attract the dynamic younger generation which is willing to try out new flavours and is ...

May 2014 | US$900 | Add to cart | View details

Country Report

Juice in Israel

Health and wellness trends gained significant popularity in 2013 as many consumers become more aware of healthy lifestyles which can be achieved through healthy nutrition and physical activity. This trend became very strong to the point that a large ...

May 2014 | US$900 | Add to cart | View details

Country Report

Juice in the United Kingdom

In 2013, juice grew by 4% in value mainly thanks to a rise in the average unit price. In volume terms though, sales declined by 3%, a trend in line with that of 2011 and 2012. The deceleration in sales figures became prominent as health concerns ...

May 2014 | US$900 | Add to cart | View details

Country Report

Juice in Estonia

Juice began to recover from the decline experienced in 2012. The category was strongly affected by poor weather in the summer and price increases in 2012. As Estonians continued to be faced with higher expenditures on housing, energy, food and other ...

May 2014 | US$900 | Add to cart | View details

Country Report

Juice in Kazakhstan

In 2013, off-trade current value sales increased by 9% while off-trade volume sales grew by 6%. The strong rate of development of juice is attributable to the healthy image of products in this area compared to carbonates. In addition, producers are ...

May 2014 | US$900 | Add to cart | View details

Country Report

Juice in the Philippines

After reporting a total volume drop of 2% in the previous year, juice recovered to be among the most vibrant soft drinks categories in 2013. Total juice volume ballooned by 8% supported by the products’ popularity among schoolchildren and the ...

May 2014 | US$900 | Add to cart | View details

Country Report

Juice in Egypt

Juice in Egypt has always targeted mainly females and children, however, recently players have realised that there is an untapped market for male consumers too. The young male generation have been witnessed to hang around kiosks close to their homes ...

May 2014 | US$900 | Add to cart | View details

Country Report

Juice in Nigeria

Health consciousness among Nigerian consumers and intense marketing activities by manufacturers supported the growth of the juice category in 2013. Nigerians are traditionally strong consumers of fruit and vegetables, which are widely sold fresh at ...

May 2014 | US$900 | Add to cart | View details

Country Report

Juice in Uruguay

The last three years of the review period saw an important number of companies, both domestic and international, launching new products across the different juice categories, sensing the significance and feeding the trend towards consuming healthier ...

May 2014 | US$900 | Add to cart | View details

Country Report

Juice in Greece

Consumption of juice declines rapidly in Greece amidst the economic downturn. With disposable incomes having been squeezed tremendously over the past three years, Greeks purchase juice far less frequently than the used to. Chilled products decline at...

May 2014 | US$900 | Add to cart | View details

Country Report

Juice in the United Arab Emirates

In 2013, the main noticeable trend was demand for chilled and fresh juices rather than ambient variants as consumers sought healthier and ‘better-for-you’ drinks with fewer preservatives and more natural ingredients. The health and wellness trend ...

May 2014 | US$900 | Add to cart | View details

Country Report

Juice in Turkey

In 2013, juice registered positive current value and volume growth, despite negative volume growth the previous year. In 2012, the overall category was significantly affected by a poor fruit harvest as the long winter and drought during the summer ...

May 2014 | US$900 | Add to cart | View details

Company Profile

Danone , Groupe in Soft Drinks

Danone’s global presence in soft drinks traverses developed and emerging markets alike. While the company’s premium brands recover underpinned by European economic stability, its strong volumes in markets such as Indonesia, China, Mexico and ...

Apr 2014 | US$525 | Add to cart | View details
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    Custom research projects

    Passport: market intelligence systems

    Passport: Soft Drinks is the leading online market intelligence system for strategic, corporate and marketing planning.

    Passport Fruit/Vegetable Juice Americas

    Passport Fruit/Vegetable Juice Asia Pacific and Australasia

    Passport Fruit/Vegetable Juice Eastern Europe

    Passport Fruit/Vegetable Juice Middle East and Africa

    Passport Fruit/Vegetable Juice Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for fruit and vegetable juice, helping you make clear, confident decisions.


    Books more ›

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011

    Statistical Reference Handbook