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Fruit and vegetable juice market research

Euromonitor has the world’s most comprehensive research on the fruit and vegetable juice category within the soft drinks industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the fruit and vegetable juice market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our fruit and vegetable juice market research answer questions such as:

  • What is the market size of fruit and vegetable juice?
  • What are the major brands in fruit and vegetable juice?
  • What are the flavour trends in fruit juice and vegetable juice?
  • What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
  • What is the key on-trade distribution for fruit juice and vegetable juice?

results

 

Country Report

Juice in Slovenia

As was the case with soft drinks in general, challenging economic conditions continued to undermine demand for juice products in Slovenia in 2013. Aside from running frequent price promotions, one of the main ways in which manufacturers sought to ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Juice in Slovakia

Consumers in Slovakia consider juice an important component of everyday consumption. Consumption of juice is considered an important component of healthy and balanced nutrition, especially if the product also has health and wellness attributes. ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Juice in Sweden

The Swedish dairy and juice company from the south of the country, Skånemejerier AB, was acquired by the French diary giant Lactalis Groupe in the summer of 2012. Skånemejerier AB obtained additional economic power after the acquisition but remained ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Juice in Mexico

Health and wellness and convenience trends are increasing amongst Mexican consumers and this driving juice category growth in 2013. Mexican consumers are having a stressful lifestyle and tend to have breakfast in their cars at traffic hours of job ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Juice in Pakistan

Nestlé maintained its strong position in juice by launching a new product and a marketing campaign for its signature juice brand Nestlé Fruita Vitals in 2013. The company launched True Orange 100% Orange Juice, backed by social media and outdoor ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Juice in Latvia

In 2013 juice continued to recover after the economic crisis of 2009, which led to the 27% decline in volume sales in 2008-2009. As juice is considered to be a healthy and organic product, parents usually prefer buying juice for their kids instead of...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Juice in Azerbaijan

Towards the end of the review period, the growth in share of local manufacturers was the most important factor influencing sales of fruit/vegetable juice. Domestic companies such as Qabala Konserv, Baku Coca-Cola, BalaCans MMC, Az Granata MMC and ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Juice in Bosnia-Herzegovina

Relative to patterns recorded during the review period, in 2013 juice in Bosnia-Herzegovina performed weaker off-trade and the same on-trade in volume terms. Both off-trade and on-trade continued to decline in volume terms mainly as a result of the ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Juice in Lithuania

Sellers of juice realise that consumers are very price-sensitive therefore the most common way to sell the product is offering it with a reasonable discount. The representatives of the category leaders claim that more than 60% sales are made during ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Juice in Macedonia

Juice in Macedonia has long benefited from a high level of consumer health awareness. Over the review period, this level of awareness further strengthened, particularly among the young adult population and mid- and high-income urban consumers. This ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Juice in Serbia

A second wave of economic crisis characterised 2012 and significantly slowed the recovery of the Serbian juice category. Although total volume sales posted an insignificant 2% growth, a return to economic crisis meant constant unit price movement was...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Juice in Ireland

Juice saw total volume sales stagnate at €303 million in 2013, while total volume sales also remained unchanged at 128 million litres. The gradual stabilising of the Irish economy and returning consumer confidence had a positive impact on consumer ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Juice in Iran

Juice has been a very dynamic category during the review period, recording double digit volume growth until 2012 mainly as result of its low base, increasing product awareness and distribution improvements. The regular consumption of juice gradually ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Juice in Colombia

Juice grew 5% in volume and 10% in current value during 2013, which is explained by increases in disposable income, consumers’ preference for healthier products and the positioning of foreign brands such as Tropicana, Florida’s Natural and Old ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Juice in Norway

As in previous years, juice in 2013 continued to be governed by demand for healthier and more natural drinks. Norwegian consumers are becoming increasingly health-conscious and as a result the popularity of juice, in particular 100% juice, has ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Juice in Dominican Republic

Juice has suffered from many years of cutthroat price competition. But in 2013 a lot of the competition was, similar to 2012, based on flavour and packaging variety. However, on top of that, the economic slowdown with its high inventories at the ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Juice in Ecuador

As the overall offer of soft drinks increases regarding pack sizes, health benefits, flavours and functional benefits, industries compete more against each other. This can be quite seen amongst carbonates, juices and RTD tea. So, Ecuadorians tend to ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Juice in Poland

During 2009-2011, a strong decline in sales of juice took place. Since 2012 the negative trend has been mitigated, volume sales decline is much lower, and the whole category records value growth. These results are affected by several trends. Firstly,...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Juice in Venezuela

After more than one year of the implementation of the price control in juice, the Venezuelan government has not approved a price increase, even though the annualised rate of inflation from July 2012 to June 2013, reached 39.6%. In light of this, ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Juice in Costa Rica

Aloe vera drinks became the most significant story in 2013 given the significant number of emerging options, including the participation of the leading manufacturers Florida Bebidas and Cooperativa de Productos de Leche Dos Pinos. These drinks have ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Juice in Australia

The perception that juice contains high amounts of sugar contributed to a 1% decline in off-trade volume during 2013 as consumers substituted juice for less sugary alternatives. Warnings by health professionals appearing in media throughout the year ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Juice in Guatemala

Juice is having a strong growth in Guatemala, mainly because consumers perceive it as a healthier and more value-added product. In 2013 the category registered off-trade current value growth of 13% and sales of GTQ 2.3 billion. The appearance of more...

Apr 2014 | US$900 | Add to cart | View details

Company Profile

Suntory Holdings Ltd in Soft Drinks

The acquisition of Lucozade and Ribena and the acquisition of US-based spirits producer Beam Inc showed that Suntory is keen to grow value sales and obtain immediate access to developed markets. Its expanding in Southeast Asia, China and India mainly...

Mar 2014 | US$525 | Add to cart | View details

Country Report

Juice in Belarus

Economical consumption remained the key trend in juice in 2013, in spite of the improvement in the Belarus economy. In the 2013 economic conditions the purchasing power of the majority of consumers in Belarus remained relatively low, while unit ...

Mar 2014 | US$900 | Add to cart | View details

Passport

Passport Fruit/Vegetable Juice Americas

All current Fruit/Vegetable Juice data and analysis spanning 15 North and Latin American countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, ...

Jan 2014 | US$12,500 | Add to cart | View details

Passport

Passport Fruit/Vegetable Juice Asia Pacific and Australasia

All current Fruit/Vegetable Juice data and analysis spanning 18 Asia Pacific and Australasia countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company ...

Jan 2014 | US$12,500 | Add to cart | View details

Passport

Passport Fruit/Vegetable Juice Eastern Europe

All current Fruit/Vegetable Juice data and analysis spanning 18 Eastern European countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Jan 2014 | US$12,500 | Add to cart | View details

Passport

Passport Fruit/Vegetable Juice Middle East and Africa

All current Fruit/Vegetable Juice data and analysis spanning 12 Middle East and African countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and...

Jan 2014 | US$9,500 | Add to cart | View details

Passport

Passport Fruit/Vegetable Juice Western Europe

All current Fruit/Vegetable Juice data and analysis spanning 17 Western European countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Jan 2014 | US$12,500 | Add to cart | View details

Passport

Passport Fruit/Vegetable Juice Global

All of our data and analysis for Fruit and Vegetable Juice in 80 countries. Includes 14 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and ...

Jan 2014 | US$50,000 | Add to cart | View details

Country Report

Fruit/Vegetable Juice in Saudi Arabia

At 5%, total volume growth of fruit/vegetable juice was 1% higher in 2012 compared to the previous year, confirming the importance that healthier drinks are having in the country. The category performed particularly well during the year mainly due to...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Fruit/Vegetable Juice in the United Arab Emirates

Fruit/vegetable juice became increasingly popular among consumers in the United Arab Emirates due to its healthy positioning over the review period. The key development in 2012, however, was ongoing price competition, which dampened value sales ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Fruit/Vegetable Juice in Singapore

100% juice is becoming more popular among consumers as they become increasingly health conscious. They are also increasingly opting for no sugar or reduced sugar variants of fruit/vegetable juice, as well as those products awarded the ‘Healthier ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Fruit/Vegetable Juice in the Netherlands

Fruit/vegetable juice posted something of a recovery in 2012. After three years of low growth the category returned to healthy total current value growth in 2012. The main difference in 2012 was that the largest category, 100% juice, performed well, ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Fruit/Vegetable Juice in Belgium

Private label products played an important role within fruit/vegetable juice in 2012. Lower purchasing power due to the fragile economic climate led consumers to move away from brand name products as they sought to save money. Private label products ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Fruit/Vegetable Juice in Austria

Consumers do not simply consider all fruit/vegetable juice as healthy. They prefer natural, non-processed products and are increasingly shifting away from concentrates towards higher fruit content juices. While overall off-trade volume sales ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Fruit/Vegetable Juice in France

The health and wellness trend continued to drive the fruit/vegetable juice category in 2012. Moreover the increased excise tax for sweetened beverages highlighted the benefits of not from concentrate 100% juices, which do not contain added sugar. As ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Fruit/Vegetable Juice in Switzerland

Sales of fruit/vegetable juice in Switzerland increased by 1% in value terms in 2012 against a slight increase in volume. Increasing demand for the higher-priced health and wellness juices is leading to a higher value increase compared with volume.

Sep 2013 | US$900 | Add to cart | View details

Country Report

Fruit/Vegetable Juice in Morocco

The economic recession in European countries has negatively affected Moroccan export of oranges. This later shifted towards local markets where consumers benefited from lower prices of the raw oranges to make their own juice during the summer, mainly...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Fruit/Vegetable Juice in Vietnam

In 2012, fruit/vegetable juice continued to record strong double-digit growth, even though it was much slower compared to the review period’s CAGR. Consumption of fruit/vegetable juice grew strongly over the review period thanks to rising health ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Fruit/Vegetable Juice in Israel

The main trend witnessed in 2012 was a consumer shift within the category from fruit juices with low fruit content to 100% juice, mainly due to the health and wellness trend. Consumers preferred to spend more in order to receive healthier products.

Aug 2013 | US$900 | Add to cart | View details

Country Report

Fruit/Vegetable Juice in Russia

Total category volume sales remained unchanged in 2012. The average unit price, however, continued to rise which resulted in an overall positive current value increase. The increase in price was primarily driven by more expensive raw materials and ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Fruit/Vegetable Juice in Thailand

Fruit/vegetable juice in Thailand showed positive signs with growth rates over the review period, ending with 7% total volume growth in 2012. Even though no big story occurred in 2012, fruit/vegetable juice continued to make ongoing sales because of ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Fruit/Vegetable Juice in Greece

Fruit/vegetable juice failed to show resilience to the impact of the economic crisis, seeing sales decline in 2012. However, this decline was lower in comparison to that of overall soft drinks. Although packaged fruit/vegetable juice has had a place ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Fruit/Vegetable Juice in Cameroon

Compared to carbonates, fruit/vegetable juice underperformed as a result of a general drop in the purchasing power of the average Cameroonian. Though volume sales were higher than previous year, the growth rate was slower due to a general decrease in...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Fruit/Vegetable Juice in Bulgaria

Fruit/vegetable juice was positioned by companies as a healthier alternative to carbonates and this was a belief that consumers also held. However, the juices and nectars of higher quality which contain over 25% of juice still did not see significant...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Fruit/Vegetable Juice in Kenya

In 2012, fruit/vegetable juice witnessed good growth in fruit/vegetable juice. This was sustained by rising health awareness among consumers. Better awareness about nutrition and the risk factors associated with conditions such as diabetes, obesity ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Fruit/Vegetable Juice in Algeria

Fruit/vegetable juice witnessed solid 9% total volume growth and strong 15% total value growth in 2012. The category benefited from rising awareness of health and diet issues, particularly among upper- and middle- income earners and in large cities. ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Fruit/Vegetable Juice in Taiwan

Amongst different types of soft drinks in Taiwan, fruit/vegetable juice was most affected by the plasticiser incident in 2011. In 2012, though there was some recovery from the negative impact, negative growth was still registered.

Jul 2013 | US$900 | Add to cart | View details

Country Report

Fruit/Vegetable Juice in Romania

The decrease of sales in 2012 was largely the consequence of the loss of purchasing power which followed the austerity measures taken in 2010, although partially compensated for until 2012. The decline of the purchasing power could not compensate the...

Jul 2013 | US$900 | Add to cart | View details
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Custom research projects

Passport: market intelligence systems

Passport: Soft Drinks is the leading online market intelligence system for strategic, corporate and marketing planning.

Passport Fruit/Vegetable Juice Americas

Passport Fruit/Vegetable Juice Asia Pacific and Australasia

Passport Fruit/Vegetable Juice Eastern Europe

Passport Fruit/Vegetable Juice Middle East and Africa

Passport Fruit/Vegetable Juice Western Europe

A regional subscription delivers unrivalled levels of research and analysis for fruit and vegetable juice, helping you make clear, confident decisions.


Books more ›

Statistical Reference Handbook

Who Drinks What

Jan 2011

Statistical Reference Handbook