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Fruit and vegetable juice market research

Euromonitor International has the world's most comprehensive research on the fruit and vegetable juice market category within the soft drinks industry, providing a valuable research resource for your entire organisation.

We monitor and analyse fruit and vegetable juice market trends globally, regionally and nationally, from total market size and share, to specific category level information, helping you with planning and strategic development, marketing, mergers and acquisitions and brand management.

Category level information available includes:

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Company Profile

PepsiCo Inc in Soft Drinks

This report covers the global non-alcoholic drinks portfolio of PepsiCo, analysing the competitive positioning of PepsiCo’s beverage products, regional opportunity markets and the growth strategy for several of the company’s leading brands.

Jul 2015 | US$570 | Add to cart | View details

Country Report

Juice in Uzbekistan

Juice faces financial challenges in the form of rising prices of commodities and general prices on one hand, and increasing price competition from alternative categories on the other. Production of juice became more expensive in recent times, and ...

Jul 2015 | US$990 | Add to cart | View details

Global Briefing

Global Soft Drinks 2015: Variety Above All

The global soft drinks industry increasingly finds itself at a crossroads. Volume growth has become extremely hard to come by in high-income developed markets, while in emerging markets substantial investment will be necessary to sustain the strong ...

Jul 2015 | US$1,325 | Add to cart | View details

Country Report

Juice in Japan

Off-trade volume sales of juice continued to contract in 2014, falling by 3%. The contraction was mainly due to consumers migrating to flavoured bottled water, as well as the declining popularity of tomato juice and vegetable and fruit mixes. There ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Juice in Malaysia

The increasing health awareness among consumers drove demand for juice in 2014. Consumers tended to drink more juice as it is perceived as a healthy drink derived from fruits. Consumers visiting either retail channels or on-trade channels preferred ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Juice in Switzerland

Two factors were noticeable in consumer behaviour in 2014. On the one hand consumers increasingly paid attention to the high sugar content and related health concerns of juice, on the other hand natural fruit and vegetable juices in small quantities,...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Juice in Sweden

The healthiness trend that has affected soft drinks in Sweden over the review period initially had a good effect on the sales of juice products as these products were seen as pure in ingredients and with high levels of vitamins. However, an increase ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Juice in South Korea

Juice in South Korea shifted to a decreasing trend in 2012 in terms of off-trade value sales. The declining trend deepened in 2013 when the off-trade value growth rate fell by five percentage points in 2013. In 2014, juice continued to decline by 6% ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Juice in Kazakhstan

Juice has suffered from the difficult economic situation in Kazakhstan. The national currency was devalued by 20% in February 2014. Nectars (25-99% juice) suffered the most from this, declining by 7% in volume terms. Juice is relatively expensive in ...

Jun 2015 | US$990 | Add to cart | View details

Global Briefing

More Needs to be Done: Nutrition Data Reveal Packaged Food and Soft Drinks Deliver too Little Fibre

At 4.3g per person per day, the global consumer still purchases too little fibre from packaged food and soft drinks. Given the favourable regulatory environment that allows companies to benefit from fibre-related health claims, manufacturers have the...

Jun 2015 | US$1,325 | Add to cart | View details

Country Report

Juice in Belarus

Health and wellness was the key trend supporting growth of juice in 2014. Juices are considered healthy options with good nutritional value by practically all Belarusian consumers. Additionally, increasing domestic production of juices together with ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Juice in Austria

After a slow decrease over the review period, juice consumption saw a clearer drop in 2014. Consumers did not just replace other kinds of soft drinks with juice in search of a healthier lifestyle. They often also switched between different kinds of ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Juice in Slovakia

Juice is stable in Slovakia, however, due to higher unit prices consumers remained careful with their juice expenditure. Although predictions from the previous year were for possible growth of juice in 2014, it recorded a decline of 2% in total ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Juice in Pakistan

Off-trade sales rose by 16% in current value terms and 7% in volume terms in 2014. Consumers in Pakistan continued to consume fresh juice prepared at home, but many started to move towards packaged juice during the review period. The traditional ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Juice in Vietnam

In 2014, juice registered off-trade volume and value growth of 12% and 20% respectively. Although these rates were lower than those recorded in 2013, they were still high, indicating strong and stable demand for juice. Improving living standards and ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Juice in the United Kingdom

Following the success of All Market in coconut water within not from concentrate 100% juice, there was a spate of new product development. Players are seeking to emulate and challenge this pioneer's success, including the global soft drinks leaders. ...

May 2015 | US$990 | Add to cart | View details

Country Report

Juice in Georgia

The popular domestic brands Campa and Kula have gained sales and competition among them is increasing. Local companies are becoming more and more active and are putting pressure on international brands in the category. Moreover, the domestic company ...

May 2015 | US$990 | Add to cart | View details

Country Report

Juice in the Philippines

Juice cleanses gained popularity in 2013 and continue to generate interest amongst consumers as a healthy way to detoxify the body and lose weight. Juicing is seen as an efficient way to take in nutrients from several fruits and vegetables in a ...

May 2015 | US$990 | Add to cart | View details

Country Report

Juice in New Zealand

Health and wellness trends were the key factors impacting juice in 2014. Consumer demand shifted from other products perceived to be less healthy, such as carbonates. The inherent health and wellness properties of juice attracted consumers to these ...

May 2015 | US$990 | Add to cart | View details

Country Report

Juice in India

The growing preference for healthier beverages coupled with the increased availability of juice continued to drive growth in the category in 2014. Many consumers have started to drink packaged juice with their breakfasts and some consumers have begun...

May 2015 | US$990 | Add to cart | View details

Country Report

Juice in Nigeria

Traditionally, Nigerians consume a lot of fresh fruit and vegetables, which are readily available at the roadside or local markets. Recent lifestyle changes among the working population and the emerging middle-classes due to convenience becoming more...

May 2015 | US$990 | Add to cart | View details

Country Report

Juice in Indonesia

Juice maintained stable volume growth in 2014 by offering consumers a wide selection of flavours attracting individual palates. While orange remained the favourite flavour, a large selection of other flavours were available during the review period ...

May 2015 | US$990 | Add to cart | View details

Country Report

Juice in Hong Kong, China

With busier and more hectic lifestyles, many consumers eat out due to hectic work schedules, and have little time for exercise. As such, Hong Kong people consumed juice more regularly to improve their nutritional intake and compensate the lack of ...

May 2015 | US$990 | Add to cart | View details

Country Report

Juice in Hungary

2014 was a busy year for manufacturers as they tried to stop the continuous decline in volume sales of juice with new product launches: new flavour variants and unconventional mixes of flavours were aimed to reinvigorate juice and motivate customers ...

May 2015 | US$990 | Add to cart | View details

Country Report

Juice in Norway

Whilst there is an overall decline in juice overall, there is a picture drawing up on the Norwegian market that consumers increasingly choose not from concentrate 100% juice at the expense of reconstituted 100% juice. In 2014 off-trade volume sales ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Juice in Bosnia-Herzegovina

A weak economy, the weak financial state of most manufacturers and growing concerns regarding the healthiness of juice all combined to result in a continued poor performance for juice in Bosnia-Herzegovina over the review period and in 2014. The ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Juice in China

Chinese consumers remained more orientated towards naturally healthy drinks such as bottled water and functional drinks such as sports drinks and energy drinks, with many young consumers regarding fruit juice as old-fashioned. Light-flavoured soft ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Juice in the Czech Republic

Consumption of juice continued to revive during 2014. Czech consumers purchased more juice with higher fruit content and vegetable content and without artificial preservatives and colourants. It was reflected in the fact that 100% juice grew by 4% in...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Juice in Macedonia

In 2014, juice achieved solid off-trade current value growth of 4% and reached sales of MKD3.1 billion. The off-trade volume growth rate of juice in 2014 was 2% with sales reaching 55 million litres. The trend of economising within juice persisted in...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Juice in Ukraine

Ukrainian consumers continued to save on juice in 2014 due to continuing unstable purchasing power and they continued to choose soft drinks cautiously. Customers bought less juice because of its increasing price and a decline in preference for these ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Juice in Bulgaria

Juice continued to face challenges in 2014, and total volume sales declined by1%. The reasons for the decline in popularity of packaged juice are twofold. On the one hand, it is considered unhealthy when compared to freshly squeezed fruit and ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Juice in Romania

The low purchasing powers that occurred after the severe economic downturn and the application of austerity measures did not show signs of recovery in 2014, despite the return of the economy to healthy growth beginning in 2013. Consequently, juice ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Juice in Taiwan

Juice labelling requirements changed in 2014. A food scandal concerning the lack of rice in rice noodles in 2013 soon spread to concerns about the accuracy of fruit juice product claims. In response, new legislation was passed requiring stricter ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Juice in Guatemala

Juice performance over 2014 was very strong, with a retail value sales increase of 12%. Many consumers regard juice as a healthier option when compared to competing alternatives such as carbonates. Substitution of carbonates is very slow, however, as...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Juice in Uruguay

The last part of the review period witnessed an important number of companies, both domestic and international, launching new products across juice, sensing the significance of the trend towards consuming healthier products and feeding it with new ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Juice in South Africa

The volume growth of juice in South Africa remained under threat from limited household income growth. Consumers with limited incomes generally perceive juice to be a luxury soft drink as there are other cheaper alternatives available, such as ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Juice in Dominican Republic

Juice has been a very competitive and dynamic category; new brands enter it and leave it every year, offering a wide range of flavours, fruit blends and packaging variety for consumers to choose from. Juice is a popular drink among consumers because ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Juice in Azerbaijan

Towards the end of the review period, there was a clear trend whereby local manufacturers gradually became stronger in this area, with local juice brands growing in popularity. Consumers perceive local brands as offering a reasonable quality/price ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Juice in France

Juice saw poor growth in total volume terms in 2014. Even though on-trade volume sales increased by 3%, this was not enough to compensate for the negligible growth in the off-trade channel. Demand for 100% juice and nectars (25-99% juice) continued ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Juice in the US

Off-trade volume sales of juice fell by 2% in 2014. This was a fifth consecutive year of decline and was in line with the review period’s negative CAGR of 2%. Health concerns represented the major driver of the drop in volume sales. The increased ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Juice in Russia

Despite the fact that a substantial number of new products were launched in juice in Russia during 2014, the category consistently failed to record positive growth. For the second consecutive year, the category declined in total volume by 4%. ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Juice in Mexico

Juice is one of the categories that has seen a new tax affecting its prices. President Enrique Peña released this new tax, called IEPS, Impuesto Especial Sobre Producción y Servicios (Special Tax over Production and Services) to levy almost all ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Juice in Germany

German consumers remained more oriented towards carbonates and flavoured water, with many young consumers regarding fruit juice as old-fashioned. In 2014, juice posted a further decline in off-trade volume sales, albeit lower than that seen the ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Juice in Iran

Juice remained one of the most dynamic categories in the soft drinks market in 2014, mainly as result of its low base and the introduction of more sophisticated products. Iran is a four season country, and nearly all types of fresh fruits are ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Juice in Greece

2014 was a better year for juice, with promotional activities stimulating consumer interest in the category. Although juice consumption has dropped tremendously from previous years, the category is gradually recovering, with growth remaining negative...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Juice in Algeria

Juice in Algeria increased in off-trade value by 10% in current terms during 2014, while off-trade volume sales increased by 7%. Higher value growth was recorded in on-trade sales during the year, with on-trade value sales rising by 11% in 2014, ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Juice in Canada

Juice posted retail sales decline of 3% in volume terms and 2% in current value terms in 2014. The decline in juice sales was more evident towards the end of the review period. The sluggish performance of juice manifested itself in strong decreases ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Juice in Saudi Arabia

The last few years saw the Saudi population inching towards healthier alternatives in food and drink, thanks to growing awareness of health and wellness. 2014 saw a continuation of the trend, with an increasing number of consumers opting for ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Juice in Kenya

Kenyans are increasingly responding positively to products deemed to provide health benefits across all juice categories, with fresh juice being largely preferred. The positivity translates into increased consumer demand for juice. Juice products in ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Juice in Morocco

Juice recorded 7% growth in total volume and total value terms in 2014, having benefited from increasing awareness of health and diet issues, particularly among upper- and middle-income earners. In addition, the launch of new products by the majority...

Feb 2015 | US$990 | Add to cart | View details
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