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Fruit and vegetable juice market research

Euromonitor has the world’s most comprehensive research on the fruit and vegetable juice category within the soft drinks industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the fruit and vegetable juice market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our fruit and vegetable juice market research answer questions such as:

  • What is the market size of fruit and vegetable juice?
  • What are the major brands in fruit and vegetable juice?
  • What are the flavour trends in fruit juice and vegetable juice?
  • What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
  • What is the key on-trade distribution for fruit juice and vegetable juice?

results

 

Country Report

Juice in Ukraine

Ukrainian consumers continued to save on juice in 2014 due to continuing unstable purchasing power and they continued to choose soft drinks cautiously. Customers bought less juice because of its increasing price and a decline in preference for these ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Juice in Bulgaria

Juice continued to face challenges in 2014, and total volume sales declined by1%. The reasons for the decline in popularity of packaged juice are twofold. On the one hand, it is considered unhealthy when compared to freshly squeezed fruit and ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Juice in Romania

The low purchasing powers that occurred after the severe economic downturn and the application of austerity measures did not show signs of recovery in 2014, despite the return of the economy to healthy growth beginning in 2013. Consequently, juice ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Juice in Taiwan

Juice labelling requirements changed in 2014. A food scandal concerning the lack of rice in rice noodles in 2013 soon spread to concerns about the accuracy of fruit juice product claims. In response, new legislation was passed requiring stricter ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Juice in Guatemala

Juice performance over 2014 was very strong, with a retail value sales increase of 12%. Many consumers regard juice as a healthier option when compared to competing alternatives such as carbonates. Substitution of carbonates is very slow, however, as...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Juice in Uruguay

The last part of the review period witnessed an important number of companies, both domestic and international, launching new products across juice, sensing the significance of the trend towards consuming healthier products and feeding it with new ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Juice in South Africa

The volume growth of juice in South Africa remained under threat from limited household income growth. Consumers with limited incomes generally perceive juice to be a luxury soft drink as there are other cheaper alternatives available, such as ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Juice in Dominican Republic

Juice has been a very competitive and dynamic category; new brands enter it and leave it every year, offering a wide range of flavours, fruit blends and packaging variety for consumers to choose from. Juice is a popular drink among consumers because ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Juice in Azerbaijan

Towards the end of the review period, there was a clear trend whereby local manufacturers gradually became stronger in this area, with local juice brands growing in popularity. Consumers perceive local brands as offering a reasonable quality/price ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Juice in France

Juice saw poor growth in total volume terms in 2014. Even though on-trade volume sales increased by 3%, this was not enough to compensate for the negligible growth in the off-trade channel. Demand for 100% juice and nectars (25-99% juice) continued ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Juice in the US

Off-trade volume sales of juice fell by 2% in 2014. This was a fifth consecutive year of decline and was in line with the review period’s negative CAGR of 2%. Health concerns represented the major driver of the drop in volume sales. The increased ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Juice in Russia

Despite the fact that a substantial number of new products were launched in juice in Russia during 2014, the category consistently failed to record positive growth. For the second consecutive year, the category declined in total volume by 4%. ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Juice in Mexico

Juice is one of the categories that has seen a new tax affecting its prices. President Enrique Peña released this new tax, called IEPS, Impuesto Especial Sobre Producción y Servicios (Special Tax over Production and Services) to levy almost all ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Juice in Germany

German consumers remained more oriented towards carbonates and flavoured water, with many young consumers regarding fruit juice as old-fashioned. In 2014, juice posted a further decline in off-trade volume sales, albeit lower than that seen the ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Juice in Iran

Juice remained one of the most dynamic categories in the soft drinks market in 2014, mainly as result of its low base and the introduction of more sophisticated products. Iran is a four season country, and nearly all types of fresh fruits are ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Juice in Greece

2014 was a better year for juice, with promotional activities stimulating consumer interest in the category. Although juice consumption has dropped tremendously from previous years, the category is gradually recovering, with growth remaining negative...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Juice in Algeria

Juice in Algeria increased in off-trade value by 10% in current terms during 2014, while off-trade volume sales increased by 7%. Higher value growth was recorded in on-trade sales during the year, with on-trade value sales rising by 11% in 2014, ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Juice in Canada

Juice posted retail sales decline of 3% in volume terms and 2% in current value terms in 2014. The decline in juice sales was more evident towards the end of the review period. The sluggish performance of juice manifested itself in strong decreases ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Juice in Saudi Arabia

The last few years saw the Saudi population inching towards healthier alternatives in food and drink, thanks to growing awareness of health and wellness. 2014 saw a continuation of the trend, with an increasing number of consumers opting for ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Kenya

Kenyans are increasingly responding positively to products deemed to provide health benefits across all juice categories, with fresh juice being largely preferred. The positivity translates into increased consumer demand for juice. Juice products in ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Morocco

Juice recorded 7% growth in total volume and total value terms in 2014, having benefited from increasing awareness of health and diet issues, particularly among upper- and middle-income earners. In addition, the launch of new products by the majority...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in the Netherlands

Juice in 2014 remained under pressure due to the economic situation, which was still a prominent concern for consumers. This resulted in consumers looking for cheaper alternatives like concentrates and tap water. Due to both cost and sugar content, ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Egypt

Juice in Egypt has always targeted mainly females and children, however, recently players have realised that there is an untapped market for male consumers too. The young male generation have been known to hang around kiosks close to their homes with...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Israel

Local consumers are buying fewer concentrated juices and more 100% natural juices as they are becoming more aware of the content of unhealthy sugars in syrup-based concentrates.

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Brazil

A new normative instruction signed by the Brazilian Ministry of Agriculture (MAPA) is set to change the dynamics of producing nectars (25-99% juice), as it will require a gradual increase in the fruit content of the final product. For instance, ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in the United Arab Emirates

The influence of government-imposed price caps means that the United Arab Emirates’ juice manufacturers struggled to remain profitable towards the end of the review period amidst rising production and ingredient costs. The category has therefore ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Colombia

During 2014, juice grew by 5% in volume and 8% in current value. This growth was supported by the continued increase of disposable income across all income segments, busier lifestyles, a wider portfolio of products from the main producers and ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Peru

In 2014, consumers continue to migrate to healthier alternatives within juice. Due to this trend, beverages such as fruit-flavoured drinks (no juice content) are declining, and healthier drinks such as 100% juice are growing very rapidly. During the ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Tunisia

There was a growing focus on health and wellness in Tunisia towards the end of the review period. This was partly due to growing media coverage of health and nutrition but was also linked to widening internet access, with consumers becoming more ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Argentina

The premium 100% juice category continues growing regardless of tightening economic conditions, as the category targets high socio-economic consumer groups. As such, it is likely to be less affected by the recession

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Australia

Juice volume sales continued to decline in 2014 as health and wellness concerns regarding sugar content shifted consumers to other soft drinks categories, such as RTD tea and bottled water. Consumers have become more knowledgeable, and they are more ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Venezuela

The performance of juice continued to be adversely affected by problems in the availability of main raw materials and inputs such as fruit pulp as well as fruit concentrate, specifically apple, pear and peach. At the same time, companies have ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Latvia

In 2014, juice maintained its status as a healthy drink option in Latvia. Commonly, juice is bought by people as part of a healthy diet and is the preferred choice of soft drink among parents for their children. Moreover, major players have continued...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Lithuania

After a short recovery in 2013 the Lithuanian juice category is shrinking again in 2014. Off-trade sales went down by 6% in volume and by 3% in current value terms. This is a quite unexpected result taking into account the Lithuanian economy growing ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Serbia

Towards the end of 2013, the Serbian Republic Food Inspectorate (Republicka inspekcija za hranu) conducted a chemical analysis of the country’s most popular juice brands and determined that as much as one third of them have lower fruit content than ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Slovenia

Slovenia’s ongoing economic crisis continued to take its toll on sales of juice in Slovenia during 2014, with juice one of the worst performing soft drinks categories in the country during the year. The reason for this poor performance in the ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Portugal

In 2014, Portuguese consumers sought healthier juice, while at the same time paying attention to prices and the origin of products, especially in the off-trade. In line with this growing demand for healthy juice, manufacturers launched more products ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Poland

Juice saw off-trade volume and value sales decline earlier in the review period. However, in 2014 sales saw 1% growth in volume and current value terms. An improving performance for juice is chiefly due to rising economic confidence. Off-trade volume...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Italy

The review period was characterised by declining juice sales. The performance was a consequence of the negative economic environment and the reduced purchasing power of Italian consumers, who continued reducing or limiting any expenditure not ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Ireland

Juice recorded positive growth in 2014, with total value sales rising by 2% to €317 million. Despite some negative reporting in the media about the actual health benefits of certain juices, many consumers regarded it as a better alternative to other ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Spain

During 2014, high unemployment at 25%, and thus the limited income of Spaniards, continued to shape the purchasing patterns of consumers. In spite of the beginning of the economic recovery and optimism coming from the media and the government, people...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Croatia

In terms of total volume sales growth, juice recorded the first positive trend in 2014 since 2009, which may mark the end of a long period when juice suffered, perhaps to the greatest extent in all soft drinks. Total value sales witnessed a similar ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Denmark

Between 2009 and 2012, total volume sales of juice declined yea-on-year. As juice contains a fairly high level of sugar more and more Danes preferred to reduce their consumption in favour of other types of soft drinks or tap water. However, juice ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Cameroon

Cameroon is blessed with a wide variety of fruits for manufacturers of both natural juices and juice concentrates. In general, juices are usually promoted as healthy and energy-giving beverages. Fruit juice also used to be more expensive than ...

Feb 2015 | US$900 | Add to cart | View details

Company Profile

Suntory Holdings Ltd in Soft Drinks

Business consolidation, leveraging and enhancing its core brands are the main strategies for Suntory Beverage & Food Ltd. The listed company is now focusing on foods and beverages and on the way to expand its international brands within its acquired ...

Feb 2015 | US$525 | Add to cart | View details

Country Report

Juice in Bolivia

Fruit-flavoured drinks are widely distributed in Bolivia. These products are produced in a variety of formats in order to target a wide range of consumers. They are also distributed through traditional and modern grocery retailers in Bolivia. ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Belgium

The juice category recorded a negative performance in off-trade volume terms in 2014. However, the trend towards more natural products and the gradual shift away from low calorie cola carbonates largely benefited not from concentrate 100% juice, ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Chile

Even though several juice products available in Chile are no healthier than carbonates, the very natural perception that consumers have of juice has contributed to the increasing shift in preference away from carbonates towards juice among the ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Estonia

Off-trade current value sales grew by 4% for overall juice in 2014, while volumes decreased. Many Estonian consumers are still very price-conscious and often look for discounted products when making purchases. However, consumers are increasingly ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Finland

Finnish consumers’ scepticism towards sugary beverages resulted in negative growth rates in total volume terms in 2014. Juices are increasingly seen as unhealthy due to their high sugar content: Finns are currently looking for healthier options in ...

Feb 2015 | US$900 | Add to cart | View details
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    Custom research projects

    Passport: market intelligence systems

    Passport: Soft Drinks is the leading online market intelligence system for strategic, corporate and marketing planning.

    Passport Fruit/Vegetable Juice Americas

    Passport Fruit/Vegetable Juice Asia Pacific and Australasia

    Passport Fruit/Vegetable Juice Eastern Europe

    Passport Fruit/Vegetable Juice Middle East and Africa

    Passport Fruit/Vegetable Juice Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for fruit and vegetable juice, helping you make clear, confident decisions.


    Books more ›

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011

    Statistical Reference Handbook

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