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Country Report

Fruit/Vegetable Juice in Belgium

| Pages: 43

Price: US$900

About this Report

Executive Summary

TRENDS

  • Private label products played an important role within fruit/vegetable juice in 2012. Lower purchasing power due to the fragile economic climate led consumers to move away from brand name products as they sought to save money. Private label products offer good value for money, and Belgian consumers saw no reason to buy a brand name product at a higher retail price. Additionally, private label products’ improved product quality matched consumers’ expectations. As a result, fruit/vegetable juice grew in volume and value terms in Belgium in 2012.

COMPETITIVE LANDSCAPE

  • The competitive landscape of overall fruit/vegetable juice remains fragmented in Belgium. Despite the presence of multinationals such as Coca-Cola Enterprises Belgium SPRL and Tropicana Looza Benelux, private label products held the highest off-trade volume share. Grocery retailer Delhaize Group SA maintained its leading position with a declining volume share of 10% in 2012. Coca-Cola Enterprises Belgium SPRL ranked second on 8%.

PROSPECTS

  • Overall sales volume of fruit/vegetable juice is predicted to grow at a CAGR of 1% in Belgium over the forecast period. The increasing awareness of health issues and well-being should bolster the performance of this core category. Additionally, new ways of consuming such products, such as on-the-go, should help fruit/vegetable juice grow thanks to the increasing performance of PET bottles and metal beverage cans in small formats such as 250ml and 330ml.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fruit/Vegetable Juice industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fruit/Vegetable Juice industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fruit/Vegetable Juice in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fruit/Vegetable Juice in Belgium?
  • What are the major brands in Belgium?
  • What are the flavour trends in fruit juice and vegetable juice?
  • What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
  • What is the key on-trade distribution for fruit juice and vegetable juice in Belgium?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Fruit/Vegetable Juice in Belgium - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2007-2012
  • Table 2 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2007-2012
  • Table 3 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2007-2012
  • Table 4 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2007-2012
  • Table 5 Leading Flavours for 100% Juice: % Volume Breakdown 2007-2012
  • Table 6 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2007-2012
  • Table 7 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2007-2012
  • Table 8 % Share of Smoothies in 100% Juice: Off-trade Value 2012
  • Table 9 % Share of Smoothies in Nectars (25-99% Juice): Off-trade Value 2012
  • Table 10 Chilled Vs Ambient Not From Concentrate 100% Juice: % Volume Analysis 2007-2012
  • Table 11 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2007-2012
  • Table 12 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2008-2012
  • Table 13 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2009-2012
  • Table 14 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2008-2012
  • Table 15 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2009-2012
  • Table 16 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2012-2017
  • Table 17 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2012-2017
  • Table 18 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2012-2017
  • Table 19 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2012-2017

Fruit/Vegetable Juice in Belgium - Company Profiles

Friesland Foods België NV in Soft Drinks (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Friesland Foods Belgi? NV: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Friesland Foods België NV: Competitive Position 2012

Materne-Confilux SA in Soft Drinks (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Materne-Confilux SA: Key Facts
  • Summary 4 Materne-Confilux SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Materne-Confilux SA Competitive Position 2012

Spadel SA NV in Soft Drinks (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Spadel SA NV: Key Facts
  • Summary 7 Spadel SA NV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 8 Spadel SA NV: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 9 Spadel SA NV: Competitive Position 2012

Tropicana Looza Benelux in Soft Drinks (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Tropicana Looza Benelux: Key Facts
  • Summary 11 Tropicana Looza Benelux: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 12 Tropicana Looza Benelux: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 13 Tropicana Looza Benelux: Competitive Position 2012

Soft Drinks in Belgium - Industry Context

EXECUTIVE SUMMARY

A healthy performance for soft drinks

Increasing awareness of health issues affects market

Increasing competition from multinationals and private label products

Dominance of supermarkets in retail landscape

Positive prospects for soft drinks in Belgium

KEY TRENDS AND DEVELOPMENTS

Health concerns impact soft drinks

Packaging as a marketing tool of differentiation

The strengthening position of private label products

Importance of demographic factors within soft drinks

On-trade channel suffers from gloomy economic climate

MARKET DATA

  • Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
  • Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
  • Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
  • Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
  • Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
  • Table 28 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
  • Table 29 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
  • Table 30 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
  • Table 31 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
  • Table 32 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
  • Table 33 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
  • Table 34 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
  • Table 35 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
  • Table 36 Company Shares of Off-trade Soft Drinks by Value 2008-2012
  • Table 37 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
  • Table 38 Penetration of Private Label (as sold) by Category by Volume 2007-2012
  • Table 39 Penetration of Private Label by Category by Value 2007-2012
  • Table 40 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
  • Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
  • Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017

APPENDIX

Fountain Sales in Belgium

  • Table 49 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  • Table 50 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  • Table 51 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  • Table 52 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  • Table 53 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  • Table 54 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
  • Table 55 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  • Table 56 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017

SOURCES

  • Summary 14 Research Sources

Segmentation

This market research report includes the following:

  • Fruit/Vegetable Juice
    • 100% Juice
      • Frozen 100% Juice
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Fruit-Flavoured Drinks (No Juice Content)
    • Juice Drinks (up to 24% Juice)
      • Frozen Juice Drinks
      • Juice Drinks Excluding Asian
    • Nectars (25-99% Juice)
      • Frozen Nectars
      • Unfrozen Nectars

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Chilled v Ambient Juices
  • Flavours
  • Off-trade vs On-trade
  • Per Cent Share of Smoothies
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Fountain on-trade volume through c-store
  • Fountain on-trade volume through c-store % growth
  • Fountain on-trade volume through c-store per capita
  • Fountain on-trade volume through foodservice
  • Fountain on-trade volume through foodservice % growth
  • Fountain on-trade volume through foodservice per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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