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Country Report

Fruit/Vegetable Juice in Germany

Price: US$900

About this Report

Executive Summary

TRENDS

  • 2011 and 2012 were dominated by the influence of drastic increases in the cost of nearly all raw materials. Consequently, the fruit juice industry was confronted with a big challenge. The prices of raw materials – particularly orange juice concentrate, one of the most important raw materials – reached a historical high over the last two years.

COMPETITIVE LANDSCAPE

  • Eckes-Granini Deutschland GmbH remained the leading branded player in fruit/vegetable juice in Germany in 2012, accounting for an off-trade value share of 14%. The company saw a minimal loss in share in 2012 due to the implementation of price increases. Several new product launches that were introduced in 2012 limited the loss in value share. The most important of these launches was Hohes C Naturelle Sport, a mix of mineral water and fruit juice fortified with calcium and magnesium.

PROSPECTS

  • Fruit/vegetable juice is expected to register further losses in both off-trade volume and value sales over the forecast period of 10% and 4%, respectively. This will be a consequence of high unit prices and the dwindling popularity of juices among various consumer groups. Most companies in fruit/vegetable juice are relatively small and thus lack the promotional power of global players like Coca-Cola and PepsiCo, which push their brands through large and sophisticated marketing campaigns. Fruit/vegetable juices are thus less fashionable among younger consumers than other soft drinks.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fruit/Vegetable Juice industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fruit/Vegetable Juice industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fruit/Vegetable Juice in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fruit/Vegetable Juice in Germany?
  • What are the major brands in Germany?
  • What are the flavour trends in fruit juice and vegetable juice?
  • What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
  • What is the key on-trade distribution for fruit juice and vegetable juice in Germany?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Fruit/Vegetable Juice in Germany - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2007-2012
  • Table 2 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2007-2012
  • Table 3 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2007-2012
  • Table 4 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2007-2012
  • Table 5 Leading Flavours for 100% Juice: % Volume Breakdown 2007-2012
  • Table 6 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2007-2012
  • Table 7 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2007-2012
  • Table 8 % Share of Smoothies in 100% Juice: Off-trade Value 2012
  • Table 9 % Share of Smoothies in Nectars (25-99% Juice): Off-trade Value 2012
  • Table 10 Chilled Vs Ambient Not From Concentrate 100% Juice: % Volume Analysis 2007-2012
  • Table 11 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2007-2012
  • Table 12 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2008-2012
  • Table 13 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2009-2012
  • Table 14 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2008-2012
  • Table 15 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2009-2012
  • Table 16 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2012-2017
  • Table 17 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2012-2017
  • Table 18 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2012-2017
  • Table 19 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2012-2017

Fruit/Vegetable Juice in Germany - Company Profiles

Beckers Bester GmbH in Soft Drinks (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Beckers Bester GmbH: Key Facts
  • Summary 2 Beckers Bester GmbH: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Beckers Bester GmbH: Competitive Position 2012

Coca-Cola GmbH in Soft Drinks (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Coca-Cola GmbH: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Coca-Cola GmbH: Competitive Position 2012

Eckes-Granini Deutschland GmbH in Soft Drinks (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Eckes-Granini Deutschland GmbH: Key Facts
  • Summary 7 Eckes-Granini Deutschland GmbH: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 8 Eckes-Granini Deutschland GmbH: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 9 Eckes-Granini Deutschland GmbH: Competitive Position 2012

PepsiCo Deutschland GmbH in Soft Drinks (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 PepsiCo Deutschland GmbH: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 PepsiCo Deutschland GmbH: Competitive Position 2012

Soft Drinks in Germany - Industry Context

EXECUTIVE SUMMARY

Soft drinks registers further growth in 2012

Health and wellness trend continues

Coca-Cola continues to lead soft drinks in Germany

Discounters the most popular distribution channel for soft drinks

Stagnation expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Cocooning trend still alive and benefiting off-trade sales

Weight concerns and the usage of stevia open up opportunities for low calorie soft drinks

Convenience remains important in hectic lifestyles

Ongoing battle between domestic and international brands

Health trend and novelty factor benefit superfruits

MARKET DATA

  • Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
  • Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
  • Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
  • Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
  • Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
  • Table 28 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
  • Table 29 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
  • Table 30 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
  • Table 31 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
  • Table 32 Company Shares of Soft Drinks (RTD) by Total Volume 2008-2012
  • Table 33 Brand Shares of Soft Drinks (RTD) by Total Volume 2009-2012
  • Table 34 Company Shares of On-trade Soft Drinks (RTD) by Volume 2008-2012
  • Table 35 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2009-2012
  • Table 36 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
  • Table 37 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
  • Table 38 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
  • Table 39 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
  • Table 40 Company Shares of Off-trade Soft Drinks by Value 2008-2012
  • Table 41 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
  • Table 42 Penetration of Private Label (as sold) by Category by Volume 2007-2012
  • Table 43 Penetration of Private Label by Category by Value 2007-2012
  • Table 44 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
  • Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
  • Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
  • Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 49 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
  • Table 50 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
  • Table 51 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 52 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017

APPENDIX

FOUNTAIN SALES in Germany

MARKET DATA

  • Table 53 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  • Table 54 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  • Table 55 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  • Table 56 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  • Table 57 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  • Table 58 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
  • Table 59 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  • Table 60 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Fruit/Vegetable Juice
    • 100% Juice
      • Frozen 100% Juice
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Fruit-Flavoured Drinks (No Juice Content)
    • Juice Drinks (up to 24% Juice)
      • Frozen Juice Drinks
      • Juice Drinks Excluding Asian
    • Nectars (25-99% Juice)
      • Frozen Nectars
      • Unfrozen Nectars

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Chilled v Ambient Juices
  • Flavours
  • Off-trade vs On-trade
  • Per Cent Share of Smoothies
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Fountain on-trade volume through c-store
  • Fountain on-trade volume through c-store % growth
  • Fountain on-trade volume through c-store per capita
  • Fountain on-trade volume through foodservice
  • Fountain on-trade volume through foodservice % growth
  • Fountain on-trade volume through foodservice per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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