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Country Report

Fruit/Vegetable Juice in Russia

Price: US$900

About this Report

Executive Summary

TRENDS

  • Total category volume sales remained unchanged in 2012. The average unit price, however, continued to rise which resulted in an overall positive current value increase. The increase in price was primarily driven by more expensive raw materials and higher operational costs. Off-trade current value growth in 2012 was slower than the review period CAGR of 7%, thanks to growing consumer price sensitivity.

COMPETITIVE LANDSCAPE

  • The fruit/vegetable juice category remained concentrated in 2012 among four domestic companies, which on the global level actually represent competition between two international giants. After a wave of consolidations, the Russian fruit/vegetable juice category was divided between PepsiCo, which acquired Lebedyansky and Wimm-Bill-Dann, and Coca-Cola, which owns Nidan Soki and Multon. By the end of 2012, the positions remained unchanged – PepsiCo maintained its lead with a 43% volume share while Coca-Cola held 28%.

PROSPECTS

  • The fruit/vegetable juice category is expected to increase marginally over the forecast period with a CAGR of 1% compared to a contracting CAGR of 1% over the review period. During the review period the consumption of fruit/vegetable juice was eroded by the global recession. It is expected that the economic climate in the country will be more stable over the forecast period, and therefore, will have a positive effect on the development of fruit/vegetable juice sales. By the end of 2012 the average consumption of fruit/vegetable juice in the country was 20 litres per person. However, consumption was not evenly distributed among the various regions of the country. Two major cities – Moscow and St Petersburg - are the most saturated, while there is still potential for further growth in other areas of the country.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fruit/Vegetable Juice industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fruit/Vegetable Juice industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fruit/Vegetable Juice in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fruit/Vegetable Juice in Russia?
  • What are the major brands in Russia?
  • What are the flavour trends in fruit juice and vegetable juice?
  • What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
  • What is the key on-trade distribution for fruit juice and vegetable juice in Russia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Fruit/Vegetable Juice in Russia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2007-2012
  • Table 2 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2007-2012
  • Table 3 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2007-2012
  • Table 4 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2007-2012
  • Table 5 Leading Flavours for 100% Juice: % Volume Breakdown 2007-2012
  • Table 6 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2007-2012
  • Table 7 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2007-2012
  • Table 8 % Share of Smoothies in 100% Juice: Off-trade Value 2012
  • Table 9 % Share of Smoothies in Nectars (25-99% Juice): Off-trade Value 2012
  • Table 10 Chilled Vs Ambient Not From Concentrate 100% Juice: % Volume Analysis 2007-2012
  • Table 11 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2007-2012
  • Table 12 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2008-2012
  • Table 13 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2009-2012
  • Table 14 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2008-2012
  • Table 15 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2009-2012
  • Table 16 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2012-2017
  • Table 17 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2012-2017
  • Table 18 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2012-2017
  • Table 19 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2012-2017

Fruit/Vegetable Juice in Russia - Company Profiles

Lebedyansky OAO in Soft Drinks (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Lebedyansky OAO: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Lebedyansky OAO: Competitive Position 2012

Multon ZAO in Soft Drinks (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Multon ZAO: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Multon ZAO: Competitive Position 2012

Nidan Soki OAO in Soft Drinks (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Nidan Soki OAO: Key Facts
  • Summary 6 Nidan Soki OAO: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Nidan Soki OAO: Competitive Position 2012

Sady Pridonya OAO NPG in Soft Drinks (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Sady Pridonya OAO NPG: Key Facts
  • Summary 9 Sady Pridonya OAO NPG: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Sady Pridonya OAO NPG: Competitive Position 2012

Soft Drinks in Russia - Industry Context

EXECUTIVE SUMMARY

Soft drinks continues its development

Health and wellness accelerates further

New flavours are in demand

Supermarkets and hypermarkets gain share

Optimistic outlook for soft drinks

KEY TRENDS AND DEVELOPMENTS

The soft drinks market develops dynamically in 2012

The future looks “natural”

Consumers demand new flavours

Multinationals maintain their lead

New regulations in bottled water

CITY KEY TRENDS AND DEVELOPMENTS

Moscow

St Petersburg

MARKET DATA

  • Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
  • Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
  • Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
  • Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
  • Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
  • Table 28 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
  • Table 29 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
  • Table 30 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
  • Table 31 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
  • Table 32 Off-trade Sales of Soft Drinks (as sold) by City: Volume 2007-2012
  • Table 33 Off-trade Sales of Soft Drinks (as sold) by City: % Volume Growth 2007-2012
  • Table 34 Off-trade Sales of Soft Drinks (as sold) by City: Value 2007-2012
  • Table 35 Off-trade Sales of Soft Drinks (as sold) by City: % Value Growth 2007-2012
  • Table 36 Company Shares of Soft Drinks (RTD) by Total Volume 2008-2012
  • Table 37 Brand Shares of Soft Drinks (RTD) by Total Volume 2009-2012
  • Table 38 Company Shares of On-trade Soft Drinks (RTD) by Volume 2008-2012
  • Table 39 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2009-2012
  • Table 40 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
  • Table 41 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
  • Table 42 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
  • Table 43 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
  • Table 44 Company Shares of Off-trade Soft Drinks by Value 2008-2012
  • Table 45 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
  • Table 46 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
  • Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
  • Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
  • Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 51 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
  • Table 52 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
  • Table 53 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 54 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  • Table 55 Forecast Off-trade Sales of Soft Drinks (as sold) by City: Volume 2012-2017
  • Table 56 Forecast Off-trade Sales of Soft Drinks (as sold) by City: % Volume Growth 2012-2017
  • Table 57 Forecast Off-trade Sales of Soft Drinks (as sold) by City: Value 2012-2017
  • Table 58 Forecast Off-trade Sales of Soft Drinks (as sold) by City: % Value Growth 2012-2017

APPENDIX

Fountain Sales in Russia

MARKET DATA

  • Table 59 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  • Table 60 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  • Table 61 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  • Table 62 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  • Table 63 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  • Table 64 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
  • Table 65 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  • Table 66 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Fruit/Vegetable Juice
    • 100% Juice
      • Frozen 100% Juice
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Fruit-Flavoured Drinks (No Juice Content)
    • Juice Drinks (up to 24% Juice)
      • Frozen Juice Drinks
      • Juice Drinks Excluding Asian
    • Nectars (25-99% Juice)
      • Frozen Nectars
      • Unfrozen Nectars

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Chilled v Ambient Juices
  • Flavours
  • Off-trade vs On-trade
  • Per Cent Share of Smoothies
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Fountain on-trade volume through c-store
  • Fountain on-trade volume through c-store % growth
  • Fountain on-trade volume through c-store per capita
  • Fountain on-trade volume through foodservice
  • Fountain on-trade volume through foodservice % growth
  • Fountain on-trade volume through foodservice per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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