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Country Report

Fruit/Vegetable Juice in the US

Price: US$900

About this Report

Executive Summary

TRENDS

  • Consumption of fruit/vegetable juice declined in 2012 in both the off-trade and on-trade channels. Off-trade volume sales of fruit/vegetable juice fell by 5% in 2012; a third consecutive year of decline and a much steeper fall than the review period average decline of 2%. Higher prices and health concerns were the drivers of the drop in volume sales. Lower supply of oranges led to a price increase in 2012. The combination of poor orange crops due to freezing weather conditions in Florida, as well as the discovery of the outlawed fungicide carbendazim in orange juice from Brazil in January 2012 led to a reduction in the supply of oranges. Carbendazim has not been allowed to be used on US citrus trees since 2009. In turn, prices increased for orange juice. At the same time, the increased focus on health and wellness has led some consumers to move away from 100% orange juice. While 100% orange juice has positive health attributes, such as vitamin C, more consumers have begun to read the labels of the products they purchase, and what they find is that 100% orange juice has a high content of sugar and is thus not as appealing in terms of health. Adding to the decline of juices is First Lady Michelle Obama’s “Let’s Move” campaign to reduce childhood obesity. One of the tenets is to lower the intake of sugar and calories by children, which detracts from the consumption of 100% orange juice.

COMPETITIVE LANDSCAPE

  • The Coca-Cola Co is the leading fruit/vegetable juice manufacturer with a 16% off-trade value share in 2012, down from 17% in 2011. The company leads through its Minute Maid, Simply and Odwalla brands. Coca-Cola has strategically positioned its juice products to attract different types of consumers. The Minute Maid brand is positioned to attract the general consumer. Odwalla is its super-premium brand, positioned to attract consumers who are concerned with both the environment and wellbeing. The Odwalla products are branded as naturally healthy and earth-friendly, thus enabling Coca-Cola to charge a premium for them. The Simply brand is positioned for consumers who prefer fruit juice with no additives. However, consumers in the US are increasingly focused on calories and sugar content, which are a detriment to the company’s sales in this category.

PROSPECTS

  • Fruit/vegetable juice sales are projected to decline by 4% over the forecast period, with total volume sales falling to 10.7 billion litres. Off-trade value sales of fruit/vegetable juice are expected to grow by 2%, to reach US$18.1 billion at constant 2012 prices. High-sugar 100% juices will continue to decline in volume over the forecast period, as consumers move towards lower calories and functional drinks. This will lead to a 5% off-trade volume decline for 100% juices between 2012 and 2017. Stevia-sweetened nectars will help offset some of the overall decline, providing consumers with a naturally sweetened juice product with fewer calories and less sugar than 100% juices. Unfrozen nectars are expected to grow by 5% in off-trade volume terms in the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fruit/Vegetable Juice industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fruit/Vegetable Juice industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fruit/Vegetable Juice in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fruit/Vegetable Juice in USA?
  • What are the major brands in USA?
  • What are the flavour trends in fruit juice and vegetable juice?
  • What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
  • What is the key on-trade distribution for fruit juice and vegetable juice in USA?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Fruit/Vegetable Juice in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2007-2012
  • Table 2 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2007-2012
  • Table 3 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2007-2012
  • Table 4 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2007-2012
  • Table 5 Leading Flavours for 100% Juice: % Volume Breakdown 2007-2012
  • Table 6 Leading Flavours for Fruit-flavoured Drinks (No Juice Content): % Volume Breakdown 2007-2012
  • Table 7 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2007-2012
  • Table 8 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2007-2012
  • Table 9 % Share of Smoothies in 100% Juice: Off-trade Value 2012
  • Table 10 % Share of Smoothies in Nectars (25-99% Juice): Off-trade Value 2012
  • Table 11 Chilled Vs Ambient Not From Concentrate 100% Juice: % Volume Analysis 2007-2012
  • Table 12 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2007-2012
  • Table 13 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2008-2012
  • Table 14 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2009-2012
  • Table 15 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2008-2012
  • Table 16 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2009-2012
  • Table 17 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2012-2017
  • Table 18 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2012-2017
  • Table 19 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2012-2017
  • Table 20 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2012-2017

Fruit/Vegetable Juice in the US - Company Profiles

Bolthouse Farms in Soft Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Bolthouse Farms: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Bolthouse Farms: Competitive Position 2012

Coca-Cola Co, The in Soft Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 The Coca-Cola Co: Key Facts
  • Summary 4 The Coca-Cola Co: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 The Coca-Cola Co: Competitive Position 2011

PepsiCo Inc in Soft Drinks (USA)

STRATEGIC DIRECTION

  • Summary 6 PepsiCo Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 PepsiCo Inc: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 8 PepsiCo Inc: Competitive Position 2012

POM Wonderful LLC in Soft Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 POM Wonderful LLC: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 POM Wonderful LLC: Competitive Position 2012

Soft Drinks in the US - Industry Context

EXECUTIVE SUMMARY

Consumers seek out value-added products

Increased scrutiny may change the way future products are promoted

Campbell Soup grows through acquisition

Supermarkets remains the number one soft drinks channel

Minimal growth ahead

KEY TRENDS AND DEVELOPMENTS

Millennials present new marketing challenges for soft drinks manufacturers

Government bodies and lawsuits put pressure on beverage companies

Drinks companies focus on better-for-you (BFY) products

MARKET DATA

  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
  • Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
  • Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
  • Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
  • Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
  • Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
  • Table 29 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
  • Table 30 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
  • Table 31 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
  • Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
  • Table 33 Company Shares of Soft Drinks (RTD) by Total Volume 2008-2012
  • Table 34 Brand Shares of Soft Drinks (RTD) by Total Volume 2009-2012
  • Table 35 Company Shares of On-trade Soft Drinks (RTD) by Volume 2008-2012
  • Table 36 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2009-2012
  • Table 37 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
  • Table 38 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
  • Table 39 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
  • Table 40 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
  • Table 41 Company Shares of Off-trade Soft Drinks by Value 2008-2012
  • Table 42 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
  • Table 43 Penetration of Private Label (as sold) by Category by Volume 2007-2012
  • Table 44 Penetration of Private Label by Category by Value 2007-2012
  • Table 45 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
  • Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
  • Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
  • Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 50 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
  • Table 51 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
  • Table 52 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 53 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017

APPENDIX

Fountain sales in US

MARKET DATA

  • Table 54 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  • Table 55 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  • Table 56 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  • Table 57 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  • Table 58 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  • Table 59 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
  • Table 60 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  • Table 61 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Fruit/Vegetable Juice
    • 100% Juice
      • Frozen 100% Juice
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Fruit-Flavoured Drinks (No Juice Content)
    • Juice Drinks (up to 24% Juice)
      • Frozen Juice Drinks
      • Juice Drinks Excluding Asian
    • Nectars (25-99% Juice)
      • Frozen Nectars
      • Unfrozen Nectars

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Chilled v ambient juices
  • Flavours
  • Off-trade vs on-trade
  • Per cent share of smoothies
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Fountain on-trade volume through c-store
  • Fountain on-trade volume through c-store % growth
  • Fountain on-trade volume through c-store per capita
  • Fountain on-trade volume through foodservice
  • Fountain on-trade volume through foodservice % growth
  • Fountain on-trade volume through foodservice per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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