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Country Report

Philippines Flag Full-Service Restaurants in the Philippines

| Pages: 40

Price: US$900

About this Report

Executive Summary

TRENDS

  • The vibrant economic performance in the Philippines provided a lucrative landscape for the growth of full-service restaurants in 2013. Despite the closures of mostly independent players, full-service restaurants reported moderate 4% current value growth in 2013. Consumers’ increasing affluence in Metro Manila and key cities nationwide is encouraging them to spend more on full-service restaurants. Chained players are able to expand their outlet networks as shopping centre operators establish a stronger presence in fast-growing cities nationwide.

COMPETITIVE LANDSCAPE

  • Max’s is the leading player in chained full-service restaurants in the Philippines. As of 2013, the brand held 14% of the market in value. Its strong position in the market can be attributed to its strong brand equity domestically. The brand continues to expand its menu to appeal to a larger market.

PROSPECTS

  • The full-service restaurants category faces a bright future in the Philippines given the increasing affluence of urban consumers. Catering to more affluent consumers, the category will be among the first to benefit from Filipino diners’ willingness to spend more on food and dining experiences. Young adults and professionals are expected to see dining out as a means to socialise with other people, indulge and reward themselves. Full-service restaurants will also be driven by higher-income diners’ demand for more authentic food offerings and their willingness to try new, exciting dining concepts.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Full-Service Restaurants in Philippines?
  • What are the major brands in Philippines?
  • What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Philippines?
  • How prevalent is casual dining in Philippines and how is this category expected to grow over the next five years?
  • How fragmented is the full-service restaurant industry in Philippines?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Full-Service Restaurants in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Full-Service Restaurants by Category: Units/Outlets 2008-2013
  • Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2008-2013
  • Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2008-2013
  • Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2008-2013
  • Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2008-2013
  • Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2008-2013
  • Table 7 Full-Service Restaurants by Casual vs Non-Casual: Units/Outlets 2008-2013
  • Table 8 Sales in Full-Service Restaurants by Casual vs Non-Casual: Number of Transactions 2008-2013
  • Table 9 Sales in Full-Service Restaurants by Casual vs Non-Casual: Foodservice Value 2008-2013
  • Table 10 Full-Service Restaurants by Casual vs Non-Casual: % Units/Outlets Growth 2008-2013
  • Table 11 Sales in Full-Service Restaurants by Casual vs Non-Casual: % Transaction Growth 2008-2013
  • Table 12 Sales in Full-Service Restaurants by Casual vs Non-Casual: % Foodservice Value Growth 2008-2013
  • Table 13 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2009-2013
  • Table 14 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2010-2013
  • Table 15 Forecast Full-Service Restaurants by Category: Units/Outlets 2013-2018
  • Table 16 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
  • Table 17 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
  • Table 18 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2013-2018
  • Table 19 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
  • Table 20 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
  • Table 21 Forecast Full-Service Restaurants by Casual vs Non-Casual: Units/Outlets 2013-2018
  • Table 22 Forecast Sales in Full-Service Restaurants by Casual vs Non-Casual: Number of Transactions 2013-2018
  • Table 23 Forecast Sales in Full-Service Restaurants by Casual vs Non-Casual: Foodservice Value 2013-2018
  • Table 24 Forecast Full-Service Restaurants by Casual vs Non-Casual: % Units/Outlets Growth 2013-2018
  • Table 25 Forecast Sales in Full-Service Restaurants by Casual vs Non-Casual: % Transaction Growth 2013-2018
  • Table 26 Forecast Sales in Full-Service Restaurants by Casual vs Non-Casual: % Foodservice Value Growth 2013-2018

Full-Service Restaurants in the Philippines - Company Profiles

Max's Inc in Consumer Foodservice (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Max’s Inc: Key Facts

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 2 Max’s Inc: Competitive Position 2013

Consumer Foodservice in the Philippines - Industry Context

EXECUTIVE SUMMARY

Consumer foodservice reports better performance in 2013

Local competitive landscape welcomes more foreign entrants

Jollibee Foods Corp dominates consumer foodservice

Fast food reports the most vibrant performance

Consumer foodservice faces better prospects in the medium term

KEY TRENDS AND DEVELOPMENTS

Consumer foodservice accelerates in 2013

Players respond to consumers’ increasing demand for convenience

The local market welcomes the entry of more international brands

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2008-2013
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2008-2013
  • Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2013
  • Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2013
  • Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2013
  • Table 32 Sales in Consumer Foodservice by Location: % Foodservice Value 2008-2013
  • Table 33 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2013
  • Table 34 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2010-2013
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2013
  • Table 36 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Full-Service Restaurants
    • Chained Full-Service Restaurants
    • Independent Full-Service Restaurants
    • Full-Service Restaurants by Type
      • Asian Full-Service Restaurants
        • Chained Asian Full-Service Restaurants
        • Independent Asian Full-Service Restaurants
      • European Full-Service Restaurants
        • Chained European Full-Service Restaurants
        • Independent European Full-Service Restaurants
      • Latin American Full-Service Restaurants
        • Chained Latin American Full-Service Restaurants
        • Independent Latin American Full-Service Restaurants
      • Middle Eastern Full-Service Restaurants
        • Chained Middle Eastern Full-Service Restaurants
        • Independent Middle Eastern Full-Service Restaurants
      • North American Full-Service Restaurants
        • Chained North American Full-Service Restaurants
        • Independent North American Full-Service Restaurants
      • Pizza Full-Service Restaurants
        • Chained Pizza Full-Service Restaurants
        • Independent Pizza Full-Service Restaurants
      • Other Full-Service Restaurants
        • Chained Other Full-Service Restaurants
        • Independent Other Full-Service Restaurants
    • Full-Service Restaurants by Casual vs Non-Casual
      • Casual Dining Full-Service Restaurants
        • Chained Casual Dining Full-Service Restaurants
        • Independent Casual Dining Full-Service Restaurants
      • Non-Casual Dining Full-Service Restaurants
        • Chained Non-Casual Dining Full-Service Restaurants
        • Independent Non-Casual Dining Full-Service Restaurants

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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