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Country Report

Philippines Flag Full-Service Restaurants in the Philippines

| Pages: 44

Price: US$900

About this Report

Executive Summary

TRENDS

  • After reporting a flat performance in 2011, full-service restaurants rebounded in 2012 as the upbeat economy encouraged more chained players to open up more outlets in promising locations. There is also an emerging demand for upscale dining, which boosts overall sales. The growing disposable income level in the metropolis as well as greater exposure to higher-quality food are instrumental in the recovery of full-service restaurants. There has also been an improvement in value sales per outlet as Filipinos are willing to spend more per transaction. Operators’ launches of group meals have also been well-received by value-conscious diners. In 2012, full-service restaurants value sales grew by 3% and reached Ps100.3 billion.

COMPETITIVE LANDSCAPE

  • Full-service restaurants in the Philippines is dominated by independent players, which accounted for an 84% value share of total sales in 2012. Among chained players, local player Max’s Inc contributed the largest portion of sales at 2%. With its tagline ‘The house that fried chicken built’, the Max’s brand has developed a patron base that is loyal to its home-cooked fried chicken. Pancake House Inc, the biggest casual full-service restaurants dining operator in the country, follows Max’s Inc with a value share of 2%. Philippine Pizza Inc, the operator of Pizza Hut restaurants, occupies the third spot with 2%.

PROSPECTS

  • Full-service restaurants will see a challenging forecast period with dismal growth prospects. This category will witness the closure of more outlets especially among provincial independent players. The entry of more chained fast food restaurants in provincial areas could potentially lead to the closure of more independent outlets. It should be noted that provincial consumers gravitate to newly opened popular chained fast food brands, and dining out in these outlets is a good treat for their children. Over the next five years, the constant value CAGR is set to be marginal, with total revenue inching up to Ps100.9 billion in 2017.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Full-Service Restaurants in Philippines?
  • What are the major brands in Philippines?
  • What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Philippines?
  • How prevalent is casual dining in Philippines and how is this category expected to grow over the next five years?
  • How fragmented is the full-service restaurant industry in Philippines?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Full-Service Restaurants in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Full-Service Restaurants by Category: Units/Outlets 2007-2012
  • Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2007-2012
  • Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2007-2012
  • Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2007-2012
  • Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2007-2012
  • Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2007-2012
  • Table 7 Full-Service Restaurants by Casual vs Non-Casual: Units/Outlets 2007-2012
  • Table 8 Sales in Full-Service Restaurants by Casual vs Non-Casual: Number of Transactions 2007-2012
  • Table 9 Sales in Full-Service Restaurants by Casual vs Non-Casual: Foodservice Value 2007-2012
  • Table 10 Full-Service Restaurants by Casual vs Non-Casual: % Units/Outlets Growth 2007-2012
  • Table 11 Sales in Full-Service Restaurants by Casual vs Non-Casual: % Transaction Growth 2007-2012
  • Table 12 Sales in Full-Service Restaurants by Casual vs Non-Casual: % Foodservice Value Growth 2007-2012
  • Table 13 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2008-2012
  • Table 14 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2009-2012
  • Table 15 Forecast Full-Service Restaurants by Category: Units/Outlets 2012-2017
  • Table 16 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2012-2017
  • Table 17 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2012-2017
  • Table 18 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2012-2017
  • Table 19 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2012-2017
  • Table 20 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2012-2017
  • Table 21 Forecast Full-Service Restaurants by Casual vs Non-Casual: Units/Outlets 2012-2017
  • Table 22 Forecast Sales in Full-Service Restaurants by Casual vs Non-Casual: Number of Transactions 2012-2017
  • Table 23 Forecast Sales in Full-Service Restaurants by Casual vs Non-Casual: Foodservice Value 2012-2017
  • Table 24 Forecast Full-Service Restaurants by Casual vs Non-Casual: % Units/Outlets Growth 2012-2017
  • Table 25 Forecast Sales in Full-Service Restaurants by Casual vs Non-Casual: % Transaction Growth 2012-2017
  • Table 26 Forecast Sales in Full-Service Restaurants by Casual vs Non-Casual: % Foodservice Value Growth 2012-2017

Full-Service Restaurants in the Philippines - Company Profiles

Max's Inc in Consumer Foodservice (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Max’s Inc: Key Facts

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 2 Max’s Inc: Competitive Position 2012

Pancake House Inc in Consumer Foodservice (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Pancake House Inc: Key Facts
  • Summary 4 Pancake House Inc: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 5 Pancake House Inc: Competitive Position 2012

Consumer Foodservice in the Philippines - Industry Context

EXECUTIVE SUMMARY

Philippine consumer foodservice records a more robust performance in 2012

Chained players expand their outlet networks

Jollibee Foods Corp maintains market leadership

Fast food outpaces all categories in 2012

Consumer foodservice will remain vibrant in the medium term

KEY TRENDS AND DEVELOPMENTS

Vibrant economy boosts consumer foodservice performance in 2012

Local players maintain their dominance in consumer foodservice

Operators maximise the use of internet technology

Filipinos remain value-conscious

Food markets, food trucks and food apps provide new experiences to diners

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2007-2012
  • Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
  • Table 29 Consumer Foodservice by Independent Vs Chained: Units/Outlets 2012
  • Table 30 Sales in Consumer Foodservice by Eat in vs Take-away vs Home Delivery: % Foodservice Value 2012
  • Table 31 Sales in Consumer Foodservice by Food Vs Drinks Split: % Foodservice Value 2012
  • Table 32 Sales in Consumer Foodservice by Location: % Foodservice Value 2007-2012
  • Table 33 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2008-2012
  • Table 34 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2012
  • Table 35 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2012
  • Table 36 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
  • Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Full-Service Restaurants
    • Chained Full-Service Restaurants
    • Independent Full-Service Restaurants
    • Full-Service Restaurants by Type
      • Asian Full-Service Restaurants
        • Chained Asian Full-Service Restaurants
        • Independent Asian Full-Service Restaurants
      • European Full-Service Restaurants
        • Chained European Full-Service Restaurants
        • Independent European Full-Service Restaurants
      • Latin American Full-Service Restaurants
        • Chained Latin American Full-Service Restaurants
        • Independent Latin American Full-Service Restaurants
      • Middle Eastern Full-Service Restaurants
        • Chained Middle Eastern Full-Service Restaurants
        • Independent Middle Eastern Full-Service Restaurants
      • North American Full-Service Restaurants
        • Chained North American Full-Service Restaurants
        • Independent North American Full-Service Restaurants
      • Pizza Full-Service Restaurants
        • Chained Pizza Full-Service Restaurants
        • Independent Pizza Full-Service Restaurants
      • Other Full-Service Restaurants
        • Chained Other Full-Service Restaurants
        • Independent Other Full-Service Restaurants
    • Full-Service Restaurants by Casual vs Non-Casual
      • Casual Dining Full-Service Restaurants
        • Chained Casual Dining Full-Service Restaurants
        • Independent Casual Dining Full-Service Restaurants
      • Non-Casual Dining Full-Service Restaurants
        • Chained Non-Casual Dining Full-Service Restaurants
        • Independent Non-Casual Dining Full-Service Restaurants

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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