Future of Weight Management with Stevia, CLA and Satiety Food and Drinks: Functional Approach versus Calorie Reduction

Introduction

Scope

• Introduction

Objectives of global briefing

• Introduction

Key findings

• Introduction

Category Focus: Passive Approach to Weight Management

Active approach versus passive approach

• Category Focus: Passive Approach to Weight Management

Passive approach: Better for you packaged food breakdown

• Category Focus: Passive Approach to Weight Management

Better for you reduced fat: Dairy dominates

• Category Focus: Passive Approach to Weight Management

BFY reduced fat ready meals: Focus on Australia

• Category Focus: Passive Approach to Weight Management

Reduced sugar cola carbonates key player

• Category Focus: Passive Approach to Weight Management

Soft drinks: Sugar in ‘healthy’ drinks

• Category Focus: Passive Approach to Weight Management

Global consumption of stevia

• Category Focus: Passive Approach to Weight Management

Stevia rebaudiana (Reb-A): An up and coming phenomenon

• Category Focus: Passive Approach to Weight Management

Stevia: Current regulatory landscape

• Category Focus: Passive Approach to Weight Management

Sprite Green by Coca-Cola Co in the US

• Category Focus: Passive Approach to Weight Management

Trop50 by PepsiCo in the US

• Category Focus: Passive Approach to Weight Management

Villars Chocolate with Stevia in France and Switzerland

• Category Focus: Passive Approach to Weight Management

Category Focus: Active Approach to Weight Management

Active weight management: Global picture

• Category Focus: Active Approach to Weight Management

Fortified/functional weight management: Milk far ahead

• Category Focus: Active Approach to Weight Management

Functional ingredients in weight management

• Category Focus: Active Approach to Weight Management

Conjugated linoleic acid (CLA)

• Category Focus: Active Approach to Weight Management

Fabuless by DSM

• Category Focus: Active Approach to Weight Management

Safflower Power with CLA in the US

• Category Focus: Active Approach to Weight Management

NeuroDrinks

• Category Focus: Active Approach to Weight Management

Weight Management: Company Focus

Weight management: World’s top 10 leading companies

• Weight Management: Company Focus

Leading weight management companies worldwide

• Weight Management: Company Focus

The Coca Cola Company in weight management

• Weight Management: Company Focus

The Coca-Cola Company: Brand portfolio performance

• Weight Management: Company Focus

Kraft Foods Inc in weight m anagement

• Weight Management: Company Focus

Kraft revenue breakdown

• Weight Management: Company Focus

Weight Watchers in weight m anagement p ackaged f ood

• Weight Management: Company Focus

Ready meals: Weight Watchers’ cash cow

• Weight Management: Company Focus

Outlook

Weight management beverages to recover dynamically

• Outlook

Dairy to remain leader while sales of RTD teas will skyrocket

• Outlook

Final conclusions

• Outlook

Appendix

A fast moving story…

• Appendix

Report parameters

• Appendix

Data parameters and report definitions

• Appendix

Health and wellness category definitions

• Appendix

Health and wellness product coverage

• Appendix