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Global Briefing

Gaining Share through Scale and Brand Equity in Baby Food

Jul 2011

Price: US$2,000

About this Report

About this Report

Leading players' corporate strategies in the highly consolidated, dynamically growing baby food market are focused on building large scale operations, high brand equities and health credentials. Historically, baby food arms of pharmaceutical companies have been attractive acquisition targets for expanding food manufacturers, and in the future the remaining such divisions are expected to be ideal targets. Organic growth via portfolio development is focused on science-driven product innovations.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Key findings

  • Introduction

Key Corporate Strategies and Competitive Landscape

Growth factors and key corporate strategies in baby food

  • Key Corporate Strategies and Competitive Landscape

Highly consolidated, rapidly growing global baby food market

  • Key Corporate Strategies and Competitive Landscape

Asia-Pacific and milk formula drives global market growth

  • Key Corporate Strategies and Competitive Landscape

Dynamic growth expected across all categories in China

  • Key Corporate Strategies and Competitive Landscape

Middle East Africa: Focus on Saudi Arabia

  • Key Corporate Strategies and Competitive Landscape

Acquisition-led strategies achieve high growth rates

  • Key Corporate Strategies and Competitive Landscape

Top two global players' regional advantages and market gaps

  • Key Corporate Strategies and Competitive Landscape

Evaluation of strategic objectives and challenges (1)

  • Key Corporate Strategies and Competitive Landscape

Evaluation of strategic objectives and challenges (2)

  • Key Corporate Strategies and Competitive Landscape

Evaluation of strategic objectives and challenges (3)

  • Key Corporate Strategies and Competitive Landscape

Enlarged Scale of Operations in Baby Food

Immediate impacts of multi-regional scale M&As in baby food

  • Enlarged Scale of Operations in Baby Food

Gerber acquisition fills geographic market gaps for Nestlé...

  • Enlarged Scale of Operations in Baby Food

...but post-acquisition global performance below market level

  • Enlarged Scale of Operations in Baby Food

Key to global growth: Focus on China

  • Enlarged Scale of Operations in Baby Food

Danone's baby food acquisition transforms portfolio

  • Enlarged Scale of Operations in Baby Food

Danone's baby food arm shows most resilience to recession

  • Enlarged Scale of Operations in Baby Food

Making baby food a core pillar of operations

  • Enlarged Scale of Operations in Baby Food

Potential expansion scenarios for Heinz and Unilever

  • Enlarged Scale of Operations in Baby Food

Potential global scale acquisition targets

  • Enlarged Scale of Operations in Baby Food

Pharma -focused companies' baby food arms in M&A deals

  • Enlarged Scale of Operations in Baby Food

Market opportunities via Abbott, Pfizer and Mead Johnson

  • Enlarged Scale of Operations in Baby Food

Potential bold movers for global scale baby food assets (1)

  • Enlarged Scale of Operations in Baby Food

Potential bold movers for global scale baby food assets (2)

  • Enlarged Scale of Operations in Baby Food

JV operations with local players in emerging markets

  • Enlarged Scale of Operations in Baby Food

Case study: Sanlu baby food JV has gone wrong for Fonterra

  • Enlarged Scale of Operations in Baby Food

Case study: Mead Johnson's international expansion via JV

  • Enlarged Scale of Operations in Baby Food

Infrastructure – Global Operational Strategies

Investment in global operational infrastructure and research

  • Infrastructure – Global Operational Strategies

Investment target markets

  • Infrastructure – Global Operational Strategies

Strongly research driven growth in developed markets

  • Infrastructure – Global Operational Strategies

Promotion of baby food products to comply with ethical code

  • Infrastructure – Global Operational Strategies

Intensifying Innovation in Developed and Developing Markets

Innovations aligned with most dominant trends in baby food

  • Intensifying Innovation in Developed and Developing Markets

Currently reigning health and wellness trends in baby food

  • Intensifying Innovation in Developed and Developing Markets

Fortified/functional – strongest portfolio development trend

  • Intensifying Innovation in Developed and Developing Markets

Organic remains strongest in developed markets

  • Intensifying Innovation in Developed and Developing Markets

Ethical values still a niche trend in baby food

  • Intensifying Innovation in Developed and Developing Markets

Evaluation of Leading Global Brand Strategies

Triple-pronged brand development strategies in baby food

  • Evaluation of Leading Global Brand Strategies

Evaluation of leading baby food brand performances (1)

  • Evaluation of Leading Global Brand Strategies

Evaluation of leading baby food brand performances (2)

  • Evaluation of Leading Global Brand Strategies

C ommon weakness of leading brands: North America reliance

  • Evaluation of Leading Global Brand Strategies

Evaluating best brand expansion t arget m arkets

  • Evaluation of Leading Global Brand Strategies

Entering established regional brands into new markets

  • Evaluation of Leading Global Brand Strategies

Recommendations

Focus on scale, infrastructure and innovation

  • Recommendations

Samples

Gaining Share Scale and Brand Equity Baby Food.jpg

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