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Global Briefing

Gaining Share through Scale and Brand Equity in Baby Food

Jul 2011

Price: US$2,000

About this Report

About this Report

Leading players' corporate strategies in the highly consolidated, dynamically growing baby food market are focused on building large scale operations, high brand equities and health credentials. Historically, baby food arms of pharmaceutical companies have been attractive acquisition targets for expanding food manufacturers, and in the future the remaining such divisions are expected to be ideal targets. Organic growth via portfolio development is focused on science-driven product innovations.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key findings

Key Corporate Strategies and Competitive Landscape

Growth factors and key corporate strategies in baby food

Highly consolidated, rapidly growing global baby food market

Asia-Pacific and milk formula drives global market growth

Dynamic growth expected across all categories in China

Middle East Africa: Focus on Saudi Arabia

Acquisition-led strategies achieve high growth rates

Top two global players' regional advantages and market gaps

Evaluation of strategic objectives and challenges (1)

Evaluation of strategic objectives and challenges (2)

Evaluation of strategic objectives and challenges (3)

Enlarged Scale of Operations in Baby Food

Immediate impacts of multi-regional scale M&As in baby food

Gerber acquisition fills geographic market gaps for Nestlé...

...but post-acquisition global performance below market level

Key to global growth: Focus on China

Danone's baby food acquisition transforms portfolio

Danone's baby food arm shows most resilience to recession

Making baby food a core pillar of operations

Potential expansion scenarios for Heinz and Unilever

Potential global scale acquisition targets

Pharma -focused companies' baby food arms in M&A deals

Market opportunities via Abbott, Pfizer and Mead Johnson

Potential bold movers for global scale baby food assets (1)

Potential bold movers for global scale baby food assets (2)

JV operations with local players in emerging markets

Case study: Sanlu baby food JV has gone wrong for Fonterra

Case study: Mead Johnson's international expansion via JV

Infrastructure – Global Operational Strategies

Investment in global operational infrastructure and research

Investment target markets

Strongly research driven growth in developed markets

Promotion of baby food products to comply with ethical code

Intensifying Innovation in Developed and Developing Markets

Innovations aligned with most dominant trends in baby food

Currently reigning health and wellness trends in baby food

Fortified/functional – strongest portfolio development trend

Organic remains strongest in developed markets

Ethical values still a niche trend in baby food

Evaluation of Leading Global Brand Strategies

Triple-pronged brand development strategies in baby food

Evaluation of leading baby food brand performances (1)

Evaluation of leading baby food brand performances (2)

C ommon weakness of leading brands: North America reliance

Evaluating best brand expansion t arget m arkets

Entering established regional brands into new markets

Recommendations

Focus on scale, infrastructure and innovation

Samples

Gaining Share Scale and Brand Equity Baby Food.jpg

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