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Company Profile

Gap Inc in Apparel

Aug 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Gap Inc, The delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel market and the global economy.

Company and market share data provide a detailed look at the financial position of Gap Inc, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Gap Inc, The This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Gap Inc, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Apparel research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

SWOT – Gap Inc, The

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

2010 a breakthrough year for Gap

  • Competitive Positioning

Gap’s improved performance insufficient to gain share

  • Competitive Positioning

Targeting fashion-conscious shoppers

  • Competitive Positioning

Market Assessment

Limited presence outside North America

  • Market Assessment

Strong focus on jeans and outerwear

  • Market Assessment

Category and Geographic Opportunities

Asia Pacific – opportunity and challenge

  • Category and Geographic Opportunities

China - the key to growth in Asia Pacific

  • Category and Geographic Opportunities

The need for localised strategy

  • Category and Geographic Opportunities

Gap focuses on Japan despite its maturity

  • Category and Geographic Opportunities

Gap struggles to compete in Western Europe

  • Category and Geographic Opportunities

C ompetitive environment in Western Europe

  • Category and Geographic Opportunities

Gap will strive to close the gap with European rivals

  • Category and Geographic Opportunities

Western Europe’s largest markets present a huge challenge

  • Category and Geographic Opportunities

North America a battleground

  • Category and Geographic Opportunities

Gap’s other brands help to turn around its NA performance

  • Category and Geographic Opportunities

Gap could reach its full potential in the US

  • Category and Geographic Opportunities

Latin America open to Western brands

  • Category and Geographic Opportunities

Competitive environment in Latin America

  • Category and Geographic Opportunities

Australia a unique market

  • Category and Geographic Opportunities

Channel Opportunities

Gap – online and store-based strategy go hand in hand

  • Channel Opportunities

Gap widens geographical reach through online

  • Channel Opportunities

Internet has unlocked potential

  • Channel Opportunities

Brand Strategy

Gap’s multi-brand strategy helps compete with global rivals

  • Brand Strategy

Gap and Old Navy lead the way

  • Brand Strategy

Athleta and Piperlime have huge potential

  • Brand Strategy

Banana Republic, Gap’s fashion-focused brand

  • Brand Strategy

Operations

Gap takes advantage of wide sourcing base

  • Operations

Recommendations

International expansion key to global success

  • Recommendations

Samples

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