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Company Profile

Gap Inc, The in Apparel

Sep 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Gap Inc, The delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel market and the global economy.

Company and market share data provide a detailed look at the financial position of Gap Inc, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Gap Inc, The This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Gap Inc, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Apparel research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial analysis

SWOT: Gap Inc , The

Strategic objectives and challenges

Competitive Positioning

Gap continues on a fragile recovery path

Gap struggles to regain lost market share

Fast fashion fever beats classic appeal

Market Assessment

Limited presence outside North America

Glowing prospects for bottoms-based business

Geographic Opportunities

Gap polishes its presence at home

American youth favour Gap's rivals

Western Europe still offers glimmers of hope

Fashion-focused marketing is key to UK consumers

Japan dominates Gap's Asian presence

Gap misses out on India in Asia Pacific

Gap battles for basics in Japan

Pricing hinders Gap's growth in China

The need for localised strategy in China

Chinese distribution strategy requires revision

Apparel sales set to soar in Brazil

Promising inroads into Middle East and Africa

Category Opportunities

Childrenswear: Emerging markets present untapped potential

Fast fashion steals share in mass-market jeans

Gap enters the fray for premium jeans

Gap takes multiple routes into sportswear

Brand Strategy

Gap's multi-brand strategy helps compete with global rivals

A bright future for Gap

International opportunities for Old Navy

Piperlime should capitalise on internet retailing boom

Banana Republic targets affordable luxury segment

Athleta provides route to sportswear segment

Gap leverages the online platform

Operations

Gap takes advantage of wide sourcing base

Recommendations

Gap must think global, act local

Multi-brand strategy key to regaining market share

Samples

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