Euromonitor International publishes the world's most comprehensive market research on the gardening industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Passport

Passport Gardening Global

Apr 2017

All of our data and analysis for Gardening in 32 countries. Includes 20 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and podcasts....

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Company Profile

Inter Ikea Systems BV in Home and Garden

Jan 2017

IKEA’s ability to replicate its business model worldwide enables the company to compete in a highly fragmented home furnishings market. IKEA affordable and modern design appeals to a wide range of consumer demographics, leading IKEA to expand its ...

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Country Report

Gardening in Canada

Aug 2016

A weak economy, low Canadian dollar compared to American dollar and busy lifestyles impose limits on the growth of gardening. For areas such as plant protection, regulatory changes that took place over the years also pose great challenges. ...

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Country Report

Gardening in Germany

Aug 2016

Gardening remained a popular leisure activity amongst German consumers in 2015. On the one hand, many people in Germany live increasingly stressful lives, with time being a valuable commodity. To spend time in the garden and to relax and recover, ...

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Country Report

Gardening in Australia

Jul 2016

Gardening is traditionally a popular activity amongst Australian consumers. Based on comparisons globally, Australia remained number one in terms of spending on gardening per household in 2015. However, the increasing rate of urbanisation, ...

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Country Report

Gardening in the Netherlands

Jul 2016

Gardening is generally regarded as a pastime traditionally undertaken by the older demographics in the Netherlands. Indeed, a large proportion of consumers in this group value their gardens highly, and are willing to spend money, often on premium ...

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Country Report

Gardening in Thailand

Jul 2016

Gardening is not a very popular hobby in Thailand because of small living spaces, particularly in urban areas, and limited time to take care of a garden. Mowing the lawn, trimming hedges and bushes, planting seeds and bulbs, watering the grass and ...

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Country Report

Gardening in Turkey

Jul 2016

Most gardening products only appealed to a minority of consumers in Turkey over the course of the review period, as in general the urban population live in apartments which tend to only have a rather small balcony as an outdoor space. This is very ...

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Country Report

Gardening in the United Kingdom

Jul 2016

In the UK, gardening is mostly done by older demographic groups, aged 40 and over. Younger consumers have often not grown up learning about plants and how to take care of a garden. As such, even though there is increasing interest in gardening among ...

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Country Report

Gardening in Mexico

Jul 2016

Gardening has been underdeveloped in Mexico for many years, mainly due to the fact that the country is highly urbanised, with many urban citizens living in apartments or high-density housing complexes that do not have space for gardens. Indeed, the ...

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Country Report

Gardening in the United Arab Emirates

Jun 2016

The prevalent lack of home ownership remains the major constraint in the development of a healthy gardening industry in the United Arab Emirates. Other factors such as arid soil and scorching heat during the summer further discourage residents from ...

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Country Report

Gardening in Brazil

Jun 2016

The gardening category in Brazil is far from maturity. The country has vast natural vegetation and a good climate for cultivation, although the “do it yourself” culture of taking care of one’s garden at home is not in vogue. Over past years when ...

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Country Report

Gardening in the US

Jun 2016

DIY gardening is often seen as a pleasurable pastime in the US. Yard maintenance is a common activity for homeowners, and gardening tasks such as mowing the lawn are frequently sources of summer income for many teenaged Americans who may mow lawns ...

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Country Report

Gardening in Japan

Jun 2016

Gardening grew by 2% in 2015 to reach \328.8 billion. The strong interest in growing vegetables at home resulted in seeds representing the fastest-growing category in gardening in 2015, thanks to the ageing population and rising health consciousness....

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Country Report

Gardening in Hong Kong, China

Jun 2016

The perception of gardening is low in Hong Kong. 99% of Hong Kong people live in flats, public or private, without any space for a garden. Many consumers are only able to keep small potted plants on their balconies and window sills, meaning there is ...

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Country Report

Gardening in Malaysia

Jun 2016

The rising urban population living in apartments and condominiums has reshaped gardening activity. Gardening products for use outdoors are experiencing slower growth, whereas indoor plants and the related categories are recording stronger growth. ...

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Country Report

Gardening in Taiwan

Jun 2016

The majority of people in Taiwan live and work in the cities, so living space is very limited and it is very difficult for them to have a proper garden or yard. Therefore, consumers plant their vegetables, herbs or fruits on balconies or on the tops ...

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Country Report

Gardening in Indonesia

Jun 2016

Homeowners of large urban houses tend to value their gardens more and they hire professional services to come once or twice a month to look after their garden. However, this is not the case with homeowners of small urban houses. They have smaller ...

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Country Report

Gardening in Poland

Jun 2016

Poles perceive gardening as a valued pastime. In general, they enjoy looking after their gardens and treat it as a way to relax and escape from fast-moving lifestyles in busy cities. Even the more affluent consumers, who are able to pay others to ...

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Country Report

Gardening in Romania

Jun 2016

The perception of gardening in Romania varies from the urban areas to the rural ones. Whilst people living in cities usually engage in gardening activities to make their households more aesthetically pleasing, rural dwellers usually attach a rather ...

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