Euromonitor International publishes the world's most comprehensive market research on the gardening industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Company Profile

Scotts Co LLC, The in Home and Garden

Nov 2017

Scotts is a global leader in growing media and plant protection, anchored by the strength of its key market, the US, which is also the world’s largest market for gardening. Its geographical scope shrank after the sale of some international operations...

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Strategy Briefing

Home and Garden Global Industry Overview

Oct 2017

The home and garden industry maintained slow but steady growth in 2016, despite macroeconomic headwinds, with the buoyancy of emerging markets tempered by maturity in developed markets. However, new technology, urban gardening, connected homes and ...

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Company Profile

Stanley Black & Decker Incin Home and Garden

Oct 2017

Stanley Black & Decker Inc is the third ranked home improvement company in the world, dominating the power tools and hand tools categories globally. This report focuses on the company’s recent acquisition of the Craftsman brand from Sears Holdings, ...

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Strategy Briefing

Channel Review in Home and Garden

Oct 2017

Home and garden sales typically flow through two major store-based channels, home improvement and gardening stores, and homewares and home furnishings stores. Despite the supremacy of store-based retail, online sales continue to flourish within home ...

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Country Report

Gardening in Japan

Aug 2017

Gardening is hindered by most consumers' small homes, with a large share of the population living in small apartments. However, those living in houses generally opt to care for their gardens themselves, with this benefiting gardening. Older consumers...

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Country Report

Gardening in the United Arab Emirates

Jul 2017

The prevalent lack of home ownership remains the major constraint to the development of gardening in the United Arab Emirates. Other factors, such as arid soil and scorching heat during the summer, further discourage residents from investing in their...

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Country Report

Gardening in Australia

Jun 2017

In Australia, gardening is considered as a popular pastime, especially amongst demographic groups aged 40 and over. However, younger demographic groups are less engaged with gardening activities as they often grew up not learning about how to take ...

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Country Report

Gardening in Thailand

Jun 2017

With the rising cost of living, homeowners are increasingly choosing to take care of their gardens themselves. In doing so, they are opting for easy-to-maintain gardens and portable, easy-to-use and energy-saving equipment....

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Country Report

Gardening in the United Kingdom

Jun 2017

Gardening saw current value growth of 3% in 2016, similar to most of the review period. Driven by increased sales in horticulture, lawn mowers and gardening power tools, interest in gardening products continues to grow after the decline in 2012....

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Country Report

Gardening in Italy

May 2017

As the economy in Italy improves, current value growth in 2016 also faced a slow improvement compared to the previous period. The growing presence of home improvement and gardening retailers has contributed to the increase of promotional activity and...

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Country Report

Gardening in Indonesia

May 2017

In the past, Indonesian households often hired a personal gardener to take care of their gardens. In recent years, a high rate of urbanisation and the increase in the minimum wage made gardening services more expensive. As a result, many Indonesian ...

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Country Report

Gardening in India

May 2017

Consumers in India perceive gardening as growing plants at home. Many consumers are not aware of gardening techniques hence very few people have gardens at home. Also consumers do not spend much on gardening and take care of their gardens by ...

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Country Report

Gardening in Brazil

May 2017

Brazilians are increasingly opting to live in apartments rather than houses, especially in large cities. In densely populated urban areas, there is little space for gardens. Thus, it is more common to see consumers planting herbs and spices on ...

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Country Report

Gardening in Ukraine

May 2017

There are very polarised opinions about gardening. People with high levels of income who live in houses consider gardening important, and demand high-end products to take care of their gardens. These people are the main consumers of gardening power ...

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Country Report

Gardening in the US

May 2017

Many US consumers, particularly Millennials, view gardening as a chore and hard work. However, gardens and outdoor space are valued, especially with the increasing popularity of the grow-your-own trend and the benefits of a living outdoor space. As ...

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Country Report

Gardening in South Africa

May 2017

Many South Africans tend to rent their place of residence, and on the occasions that they do have access to gardens, are less inclined to invest in them. Thus gardening remains an unpopular hobby amongst the majority of South Africans. Moreover, ...

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Country Report

Gardening in Argentina

May 2017

In Argentina, the trend towards taking greater care of “green spaces” in homes continues to be strong. In houses with gardens, it is possible to find multicoloured design masts, modern outdoor furniture and decorative items. In large cities, ...

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Country Report

Gardening in South Korea

May 2017

Gardening is not common in South Korea due to the predominance of city life and apartment housing as a norm. Therefore, the concept of gardening is very limited in the local culture and limited to a small portion of households with gardens. The ...

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Country Report

Gardening in Mexico

May 2017

Gardening continues to be underdeveloped in Mexico, mainly due to the ongoing strong urbanisation trend in major cities, where real estate in recent years has strongly fuelled the construction of apartments or high-density housing complexes over ...

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Country Report

Gardening in Malaysia

May 2017

Gardening saw the same current value growth in 2016 as in 2015. Slowing economic conditions in Malaysia had minimal impact on gardening since the costs of this activity are low. Consumers were also keen to participate in gardening as a leisure ...

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