Euromonitor International publishes the world's most comprehensive market research on the gardening industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Gardening in the United Arab Emirates

Jul 2017

The prevalent lack of home ownership remains the major constraint to the development of gardening in the United Arab Emirates. Other factors, such as arid soil and scorching heat during the summer, further discourage residents from investing in their...

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Country Report

Gardening in Australia

Jun 2017

In Australia, gardening is considered as a popular pastime, especially amongst demographic groups aged 40 and over. However, younger demographic groups are less engaged with gardening activities as they often grew up not learning about how to take ...

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Country Report

Gardening in Thailand

Jun 2017

With the rising cost of living, homeowners are increasingly choosing to take care of their gardens themselves. In doing so, they are opting for easy-to-maintain gardens and portable, easy-to-use and energy-saving equipment....

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Country Report

Gardening in the United Kingdom

Jun 2017

Gardening saw current value growth of 3% in 2016, similar to most of the review period. Driven by increased sales in horticulture, lawn mowers and gardening power tools, interest in gardening products continues to grow after the decline in 2012....

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Country Report

Gardening in Italy

May 2017

As the economy in Italy improves, current value growth in 2016 also faced a slow improvement compared to the previous period. The growing presence of home improvement and gardening retailers has contributed to the increase of promotional activity and...

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Country Report

Gardening in Indonesia

May 2017

In the past, Indonesian households often hired a personal gardener to take care of their gardens. In recent years, a high rate of urbanisation and the increase in the minimum wage made gardening services more expensive. As a result, many Indonesian ...

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Country Report

Gardening in India

May 2017

Consumers in India perceive gardening as growing plants at home. Many consumers are not aware of gardening techniques hence very few people have gardens at home. Also consumers do not spend much on gardening and take care of their gardens by ...

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Country Report

Gardening in Brazil

May 2017

Brazilians are increasingly opting to live in apartments rather than houses, especially in large cities. In densely populated urban areas, there is little space for gardens. Thus, it is more common to see consumers planting herbs and spices on ...

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Country Report

Gardening in Ukraine

May 2017

There are very polarised opinions about gardening. People with high levels of income who live in houses consider gardening important, and demand high-end products to take care of their gardens. These people are the main consumers of gardening power ...

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Country Report

Gardening in the US

May 2017

Many US consumers, particularly Millennials, view gardening as a chore and hard work. However, gardens and outdoor space are valued, especially with the increasing popularity of the grow-your-own trend and the benefits of a living outdoor space. As ...

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Country Report

Gardening in South Africa

May 2017

Many South Africans tend to rent their place of residence, and on the occasions that they do have access to gardens, are less inclined to invest in them. Thus gardening remains an unpopular hobby amongst the majority of South Africans. Moreover, ...

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Country Report

Gardening in Argentina

May 2017

In Argentina, the trend towards taking greater care of “green spaces” in homes continues to be strong. In houses with gardens, it is possible to find multicoloured design masts, modern outdoor furniture and decorative items. In large cities, ...

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Country Report

Gardening in South Korea

May 2017

Gardening is not common in South Korea due to the predominance of city life and apartment housing as a norm. Therefore, the concept of gardening is very limited in the local culture and limited to a small portion of households with gardens. The ...

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Country Report

Gardening in Mexico

May 2017

Gardening continues to be underdeveloped in Mexico, mainly due to the ongoing strong urbanisation trend in major cities, where real estate in recent years has strongly fuelled the construction of apartments or high-density housing complexes over ...

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Country Report

Gardening in Malaysia

May 2017

Gardening saw the same current value growth in 2016 as in 2015. Slowing economic conditions in Malaysia had minimal impact on gardening since the costs of this activity are low. Consumers were also keen to participate in gardening as a leisure ...

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Country Report

Gardening in the Netherlands

May 2017

The perception of gardening in the Netherlands is changing as older generations tend to view gardening as a key chore in terms of maintaining a home whilst the younger generations tend to view the task as cumbersome. This is slowing down the growth ...

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Country Report

Gardening in the Philippines

May 2017

Gardening recorded 3% retail value growth in 2016, half a percentage point lower than in 2015, due to purchases of small items such as bedding plants and indoor plants which grew faster than gardening equipment. Bedding plants and indoor plants ...

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Country Report

Gardening in Poland

May 2017

In Poland, green living spaces are increasingly valued by consumers. There is noticeably greater interest for living in a greener environment – including indoors, private gardens as well as neighbourhood areas around flats. It is common to take care ...

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Country Report

Gardening in Romania

May 2017

Gardening is a popular activity among people who live in the countryside; with some visible differences between rural and urban dwellers (gardening is more likely to be regarded as a chore in rural areas and to be orientated more towards ...

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Country Report

Gardening in Canada

May 2017

Gardening is a very popular pastime in Canada. Many Canadians start taking care of their gardens as soon as spring comes. When the Victoria Day long weekend kicks off the summer, many households in Canada start working on their gardens, such as ...

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