Market research on the home and garden industry. Standardised and...
Market research on the home and garden industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
Following Russia’s invasion of Ukraine in February 2022, the price of fertiliser, which had already surged by 80% in 2021, reached an all-time high in the spring of 2022. According to the World Bank, global fertiliser prices rose by 30% early in the…
Gardening became a popular hobby in South Korea during the pandemic, as consumers sought to be close to nature. All gardening categories grew in current value terms in 2022 compared to the previous year, and saw demand in both current terms and at…
Gardening became a favourite pastime amongst many consumers during the pandemic, as people were confined to their homes, with few outside entertainment options available. In 2022, gardening saw declines in sales compared with the previous year in…
Gardening had already been seeing healthy current value growth rates in the previous two years as consumers were confined at home more than usual due to the COVID-19 pandemic. Gardening became a very popular pastime for consumers, who considered it a…
While all home and garden categories saw high current value growth in 2022, driven by the inordinately high inflation rates seen in Turkey throughout the year, gardening was the only home and garden category that saw demand increase at constant 2022…
Gardening as an active practice or a hobby was not a particularly popular trend in Singapore prior to the emergence of the pandemic. This was because Singapore has limited space, featuring high-rise buildings without gardens or balconies, which made…
Retail sales of gardening grew in 2022, but at a slower pace compared to the previous year. Polish consumers developed a liking for gardening during the pandemic, where entertainment outside of the household was limited due to home seclusion and the…
Taiwan faces a shortage of outdoor space in urban areas, due to high population density, limited land availability and the predominance of apartments. This means that many consumers turn to indoor plants as a way of bringing greenery to their homes.…
Gardening saw accelerated value growth in 2022 over the previous year as it continued to grow in popularity as a hobby in Romania. During the pandemic, Romanians, isolated at home, sought a greater connection with nature. In 2022, this resulted in an…
During the pandemic, the Ministry of Agriculture and Rural Affairs encouraged local citizens to grow their own vegetables at home to ensure food security. The notice encouraged them to make use of their balconies, rooftops, and other available spaces…
Gardening power tools have grown in popularity in Switzerland's home and garden industry due to the country's high standard of living, large outdoor spaces, and environmental awareness. Sales witnessed an increase in demand in 2022 compared to…
The surge in the popularity of gardening, which began in 2020 and 2021, continued into 2022, as more people became aware of the mental health advantages of caring for plants and outdoor activities. As a result, demand for gardening products such as…
Gardening saw an acceleration of current value growth in Brazil in 2022, over and above the high growth it witnessed in the previous two years. Gardening became an important hobby for Brazilians during the pandemic, when increased time spent at home…
Spiralling inflation coupled with reduced harvests amidst a series of severe heatwaves caused food prices in Argentina to rise dramatically in 2022. As a result, more consumers were motivated to try to save money by growing their own vegetables. Such…
Despite seeing decline in 2022, the gardening category continued to register a significantly higher level of value sales than before the onset of the COVID-19 crisis. The pandemic brought a marked rise in demand for gardening products as consumers…
The 'grow your own food' culture grew significantly in popularity in Indonesia during the peak years of the COVID-19 pandemic as huge numbers of local people sought new ways to become more self-sufficient and reduce their reliance on the commercial…
Gardening in Spain continued to record strong growth in 2022, in similar levels to the previous year. Part of this growth trend was fuelled by rising prices, supporting elevated current value sales as inflation levels remained high in the country.…
The pandemic forced people to stay indoors for significant periods in 2020 and 2021, leading to gardening becoming a more popular pastime. As well as being an enjoyable pastime, gardening also provided an opportunity for consumers to connect with…
The trend towards sustainability and eco-friendliness in the gardening industry in Canada is driven by growing consumer awareness about environmental issues and the impact of human activities on the planet. As a result, there has been a rise in…
Throughout 2020 and most of 2021, consumers in France were confined to their homes for extended periods of time due to the pandemic. Gardening emerged as a popular activity during this period, providing a source of pleasure and a way for consumers to…