Global
Global Consumer Trend Monitoring (GCTM)

Global Consumer Trend Monitoring is your ear on the ground to spot emerging trends in 37 national markets. On a daily basis it tracks trends shaping consumer attitudes, opinions, activities and spending habits

It is the source that the world’s leading manufacturers, retailers and suppliers rely on to understand consumer markets and support business decisions.


  • Articles examine global consumer trends, reporting on similarities and differences across countries
  • Rankings allow you to judge the impact of consumer trends across countries
  • Country pulse gives insight to issues influencing consumer opinion and behaviour at a national level
  • Strategy briefings are in-depth analysis reports which alert you to global trends predicting to consumer markets in the future

From the changing face of retirement, the increasing importance of 'tween' spending and moves towards home working, Global Consumer Trend Monitoring is a simple way to keep up to date with the issues impacting lifestyles and lifestyle choices.


  • 66% of British households now watch digital TV (Country pulse)
  • Changing face of retirement (Article)
  • China’s happiness rating climbs according to the Social Survey Institute of China (Country pulse)
  • Consumer ethnicity and immigration (Ranking)
  • Consumer health: obesity (Ranking)
  • India: a growth market for the future (Strategy briefing)
  • Internet usership and penetration (Article)
  • Italians feel more guilty about overeating than adultery (Country pulse)
  • Tweens: A force to be reckoned with (Strategy briefing)


Geographic coverage

  • Western Europe:Austria; Belgium; Denmark; France; Germany; Greece; Italy; Netherlands; Spain; Sweden; Switzerland; Turkey; United Kingdom
  • Eastern Europe: Czech Republic; Hungary; Poland; Russia
  • North America: Canada; USA
  • Latin America: Argentina; Brazil; Chile; Mexico
  • Asia Pacific: Australia; China; India; Indonesia; Japan; Malaysia; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam
  • Africa: Egypt; South Africa

Keep abreast of global consumer trends

sample statistical table

Understand the stories making national news and being talked about in the home, work place and bars

sample report
© Euromonitor International 2010