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Company Profile

GD Midea Holding Co Ltd in Consumer Appliances

Jun 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on GD Midea Holding Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of GD Midea Holding Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of GD Midea Holding Co Ltd This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of GD Midea Holding Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

GD Midea global leader in consumer appliances

GD Midea benefits in final year of appliance subsidy

SWOT: GD Midea Holding Co Ltd

GD Midea makes tentative moves to international expansion

Competitive P ositioning

GD Midea global leader, lack of global presence

Competitive Positioning

Midea’s number two ranking underpinned by small appliances

GD Midea benefits from government intervention

Market Assessment

GD Midea remains reliant on Asia Pacific

Strong position in China will benefit Midea

Midea looks to air treatment to expand internationally

Category and Geographic O pportunities

Soft landing in China will support major appliance sales

Category and Geographic Opportunities

Midea misses the mark in home laundry

Midea must push on refrigerator market share

China to dominate growth in small appliances

Midea makes big push on air conditioning

Product launches in rice cookers focus on ‘intelligent’ technology

Brand Strategy

Midea moves to multi-brand strategy

Midea - broad category presence but China focused

GD Midea tries to expand Little Swan into new categories

Operations

GD Midea top 10 markets by volume sales and performance

GD Midea markets by performance outlook and contribution

GD Midea’s production footprint in China

GD Midea’s production footprint in Asia Pacific

GD Midea’s production footprint in Middle East and Africa

GD Midea’s production footprint in Latin America

Midea, the largest producer of consumer appliances in the world

Midea makes an effort to expand international production

Recommendations

Midea must look beyond China during the forecast period

Samples

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