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Company Profile

Genencor in Ingredients

Mar 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Genencor delivers a detailed strategic analysis of the company's business, examining its performance in the Ingredients market and the global economy.

Company and market share data provide a detailed look at the financial position of Genencor, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Genencor This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Genencor provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Ingredients research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

SWOT: Genencor

  • Strategic Evaluation

Strong sales growth will be carried through to new DuPont division

  • Strategic Evaluation

Genencor adopts a more wide-ranging biotech focus

  • Strategic Evaluation

GNext to continue Genencor’s biotechnology diversification

  • Strategic Evaluation

Genencor researches attitudes to biobased technology

  • Strategic Evaluation

Competitive Situation

Second in global enzyme supply

  • Competitive Situation

Market Assessment

Fastest growth from dishwashing tablets and laundry liquids

  • Market Assessment

Middle East and Africa is turning to more advanced detergents

  • Market Assessment

Laundry Detergent Enzymes

Diverse range of enzymes to target specific laundry needs

  • Laundry Detergent Enzymes

Differing detergent trends in developed vs developing regions

  • Laundry Detergent Enzymes

Middle East and Africa: Iran and Algeria in double-digit growth

  • Laundry Detergent Enzymes

Latin America: Brazil still offers great untapped potential

  • Laundry Detergent Enzymes

Asia Pacific: Good prospects in second-tier countries

  • Laundry Detergent Enzymes

Developed markets: Economy is becoming more important

  • Laundry Detergent Enzymes

The role of enzymes in the segmenting markets of the West

  • Laundry Detergent Enzymes

Enzymes are central to laundry NPD in developed markets

  • Laundry Detergent Enzymes

Other Detergent Enzymes

Dominance of the developed world in dishwashing enzymes

  • Other Detergent Enzymes

Enzymes should target growing tablets category

  • Other Detergent Enzymes

Will phosphate backlash open doors for dishwashing enzymes?

  • Other Detergent Enzymes

Could surface care be the next target for enzymes?

  • Other Detergent Enzymes

Operations

Genencor’s main production locations 2011

  • Operations

Innovation key to corporate development

  • Operations

Recommendations

Keep sustainability at heart and use science to diversify usage

  • Recommendations

Samples

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