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Company Profile

Genencor in Ingredients

Mar 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Genencor delivers a detailed strategic analysis of the company's business, examining its performance in the Ingredients market and the global economy.

Company and market share data provide a detailed look at the financial position of Genencor, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Genencor This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Genencor provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Ingredients research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

SWOT: Genencor

Strong sales growth will be carried through to new DuPont division

Genencor adopts a more wide-ranging biotech focus

GNext to continue Genencor’s biotechnology diversification

Genencor researches attitudes to biobased technology

Competitive Situation

Second in global enzyme supply

Market Assessment

Fastest growth from dishwashing tablets and laundry liquids

Middle East and Africa is turning to more advanced detergents

Laundry Detergent Enzymes

Diverse range of enzymes to target specific laundry needs

Differing detergent trends in developed vs developing regions

Middle East and Africa: Iran and Algeria in double-digit growth

Latin America: Brazil still offers great untapped potential

Asia Pacific: Good prospects in second-tier countries

Developed markets: Economy is becoming more important

The role of enzymes in the segmenting markets of the West

Enzymes are central to laundry NPD in developed markets

Other Detergent Enzymes

Dominance of the developed world in dishwashing enzymes

Enzymes should target growing tablets category

Will phosphate backlash open doors for dishwashing enzymes?

Could surface care be the next target for enzymes?

Operations

Genencor’s main production locations 2011

Innovation key to corporate development

Recommendations

Keep sustainability at heart and use science to diversify usage

Samples

Please update/install flash.

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