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Company Profile

General Electric Co in Consumer Appliances

Apr 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on General Electric Co (GE) delivers a detailed strategic analysis of the company's business, examining its performance in the Small Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of General Electric Co (GE), while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of General Electric Co (GE) This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of General Electric Co (GE) provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Small Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment

  • Strategic Evaluation

SWOT – General Electric Co (GE)

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

GE’s “Renewal” strategy

  • Strategic Evaluation

Rumours of sale dissipates

  • Strategic Evaluation

Competitive Positioning

US dependency means GE underperforms the global market

  • Competitive Positioning

Geographic narrowness results in poor performance

  • Competitive Positioning

North American competitive positioning: leading companies

  • Competitive Positioning

Acquisitions the path to growth in North America

  • Competitive Positioning

Market Assessment

Emerging markets not necessarily an opportunity

  • Market Assessment

General Electric geographic presence in consumer appliances

  • Market Assessment

Major appliances will drive growth

  • Market Assessment

GE – category presence in consumer appliances

  • Market Assessment

Category and Geographic Opportunities

GE: feeble international performance

  • Category and Geographic Opportunities

North America still a good opportunity for premium products

  • Category and Geographic Opportunities

Category presence in North America

  • Category and Geographic Opportunities

Strong opportunities in large cooking appliances for GE

  • Category and Geographic Opportunities

Latin America offers good scope for growth in fridge freezers

  • Category and Geographic Opportunities

Food prep health trends could feed North American growth

  • Category and Geographic Opportunities

Developing premium positions to offset falling sales

  • Category and Geographic Opportunities

Production and Sales

GE Co coverage in main markets and performance

  • Production and Sales

GE Co top markets by volume

  • Production and Sales

GE’s appliances production sites

  • Production and Sales

Manufacturing in the US to serve the US

  • Production and Sales

GE’s research and development network

  • Production and Sales

Using innovation to perk up appliances sales

  • Production and Sales

Brand Strategy

GE bringing brands under the umbrella

  • Brand Strategy

Recommendations

Bringing “renewal” to the appliances division

  • Recommendations

Samples

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