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Company Profile

General Electric Co in Consumer Appliances

Jul 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on General Electric Co (GE) delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of General Electric Co (GE), while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of General Electric Co (GE) This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of General Electric Co (GE) provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

General Electric’s clear focus in North America

Appliances relatively small given scale of GE

Appliance sales fall on lower volumes in 2011

GE targets energy-efficient appliances

SWOT: General Electric Co

GE gambles on “re-shoring”

Competitive Positioning

Asian players see strongest gains

GE hit by North American reliance

GE growth stays below global average

Market Assessment

Brighter prospects for North American market

GE strength in dishwashers and large cooking appliances

GE to miss out on most opportunities in small appliances

Category and Geographic Opportunities

US recovery delayed

GE maintains position in the US

GE fails to compete on price but maintains technological edge

US re-shoring may offer opportunities in large cooking appliances

GE attempts to stay ahead of competition in the US market

Latin American presence informed by Mabe/GE partnership

Brazil to lead growth in Latin American major appliances

Absence from China will hurt GE in air treatment

Consider expanding air conditioning presence in Latin America

Brand Strategy

GE bringing brands under the umbrella

GE looks to smart appliances and energy efficiency

Operations

GE top 10 markets by volume sales and performance

GE presence by market and growth prospects

GE production footprint

GE centralises production in Kentucky

Altruism or good business

GE, second largest manufacturer in the US

Recommendations

GE should exploit new stronger US production base

Samples

Please update/install flash.

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