About this Report
GE relies heavily on the US market and has shown little interest in international expansion beyond its joint venture partnership with Mabe, which produces GE branded appliances on its behalf. In 2012, GE announced plans to “re-shore”, bringing jobs previously outsourced to China and Mexico back to its Louisville, Kentucky facility, in contrast to some of its US competitors, including Whirlpool.
Euromonitor International's report on General Electric Co (GE) delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy.
Company and market share data provide a detailed look at the financial position of General Electric Co (GE), while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of General Electric Co (GE).
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of General Electric Co (GE) provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Table of Contents
Scope of the Report
Scope
Strategic Evaluation
General Electric’s clear focus in North America
Appliances relatively small given scale of GE
Appliance sales fall on lower volumes in 2011
GE targets energy-efficient appliances
SWOT: General Electric Co
GE gambles on “re-shoring”
Competitive Positioning
Asian players see strongest gains
GE hit by North American reliance
GE growth stays below global average
Market Assessment
Brighter prospects for North American market
GE strength in dishwashers and large cooking appliances
GE to miss out on most opportunities in small appliances
Category and Geographic Opportunities
US recovery delayed
GE maintains position in the US
GE fails to compete on price but maintains technological edge
US re-shoring may offer opportunities in large cooking appliances
GE attempts to stay ahead of competition in the US market
Latin American presence informed by Mabe/GE partnership
Brazil to lead growth in Latin American major appliances
Absence from China will hurt GE in air treatment
Consider expanding air conditioning presence in Latin America
Brand Strategy
GE bringing brands under the umbrella
GE looks to smart appliances and energy efficiency
Operations
GE top 10 markets by volume sales and performance
GE presence by market and growth prospects
GE production footprint
GE centralises production in Kentucky
Altruism or good business
GE, second largest manufacturer in the US
Recommendations
GE should exploit new stronger US production base
