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Company Profile

General Mills Inc in Packaged Food

Nov 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on General Mills Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Sauces, Dressings and Condiments market and the global economy.

Company and market share data provide a detailed look at the financial position of General Mills Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of General Mills Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of General Mills Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Sauces, Dressings and Condiments research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

General Mills makes long-term investment with Yoplait

  • Strategic Evaluation

Growth overall despite fall in US retail segment

  • Strategic Evaluation

General Mills buoyed by international markets and organic food

  • Strategic Evaluation

Yoplait and US snacks adds to General Mills's growth in Q1

  • Strategic Evaluation

SWOT: General Mills Inc

  • Strategic Evaluation

General Mills seeks to expand beyond North America

  • Strategic Evaluation

Competitive Positioning

General Mills delivers steady growth in 2010

  • Competitive Positioning

General Mills reliance on mature markets hurts performance

  • Competitive Positioning

Kraft leads global charge with Cadbury buy

  • Competitive Positioning

Kraft/Cadbury has impact at global level

  • Competitive Positioning

Market Assessment

Emerging markets engine for packaged food growth

  • Market Assessment

Acquisitions help drive growth over review period

  • Market Assessment

Trends in global presence differ by category for General Mills

  • Market Assessment

Breakfast Cereals

General Mills gains indirect exposure through CPW venture

  • Breakfast Cereals

Muesli a natural fit for Nature Valley brand

  • Breakfast Cereals

Americans return to flakes in pursuit of healthier breakfasts

  • Breakfast Cereals

Key trends in US breakfast cereals

  • Breakfast Cereals

Snack Bars

Granola/muesli to lead snack bars

  • Snack Bars

General Mills boosted by success of Nature Valley in snack bars

  • Snack Bars

Larabar has untapped potential to boost sales for General Mills

  • Snack Bars

Dairy

General Mills must prioritise emerging markets for Yoplait

  • Dairy

General Mills's international presence boosted by Yoplait buy

  • Dairy

Focus on China and Brazil in ice cream

  • Dairy

Canned/Preserved Food

Better opportunities in emerging markets in canned/preserved food

  • Canned/Preserved Food

Frozen Processed Food

New product development will push growth in US frozen food

  • Frozen Processed Food

Brand Strategy

General Mills: Diverse and unwieldy regional brands

  • Brand Strategy

Green Giant offsets decline in US canned/preserved food

  • Brand Strategy

General Mills opts for segmentation to revive Cheerios sales

  • Brand Strategy

Betty Crocker looks to gluten-free mixes to revive sales

  • Brand Strategy

Operations

Partnerships to strengthen infrastructure in international markets

  • Operations

Recommendations

General Mills to make big push into emerging markets

  • Recommendations

Samples

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