You are here: HomeSolutionsIndustriesPackaged Food
print my pages

Company Profile

General Mills Inc in Packaged Food

Oct 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on General Mills Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of General Mills Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of General Mills Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of General Mills Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

General Mills looks to reduce North American reliance

General Mills adds to growth with Yoplait

Yoplait boosts international segment

US sales disappoint but international continues to expand

SWOT: General Mills Inc

Key strategic challenges and objectives

Competitive Positioning

Emerging market presence boosts top players

Jostling for position in top 10

Yoplait boosts General Mills

Private label loses out as emerging markets rise

Market Assessment

General Mills remains reliant on North America

Dairy overtakes breakfast cereals as biggest seller

Acquisitions and organic growth feed top 10 players

Breakfast Cereals

CPW partnership gives General Mills weight internationally

Lack of muesli presence for General Mills

Prepare for tougher challenge from Kellogg in China

General Mills can exploit stronger distribution network post Yoki

Prospects for children’s breakfast cereals in emerging markets

Dairy and Ice Cream

Top two markets would be a worthwhile challenge

Per capita consumption fuels growth in yoghurt in India

Lagging behind in Greek yoghurt hits Yoplait

Entering US frozen yoghurt an astute move by Yoplait

Snack Bars

General Mills still reliant on US market despite global presence

General Mills present in key categories but needs non-US sales

General Mills brands outperform most in snack bars

Set sights on Brazilian snack bars market post Yoki

Frozen Processed Food

Wenchai Ferry gives General Mills strength in frozen processed food

Sweet and Savoury Snacks

Strong prospects in sweet and savoury snacks post Yoki

Canned/Preserved food

General Mills positions itself as healthy alternative

Brand Strategy

Extensive global and regional brand portfolio

Product innovations to boost Yoplait sales

Frozen processed food surpasses canned for Green Giant

Differentiation turns around Cheerios’ fortunes

Operations

General Mills expands production through acquisition in 2011/2012

Recommendations

Integration of Yoki and return to growth for Yoplait crucial

Samples

Please update/install flash.

my pages

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!