About this Report
Generic drugs are usually associated with prescription (Rx) drugs; however, they are infiltrating the consumer health landscape via “branded generics” and private label across the world. Significant competitive pressures, along with an increasing need for affordable medicines, have caused manufacturers, distributors, marketers and retailers to rethink their strategies regarding generic drugs. Instead of a threat, they are slowly becoming an ally in a strategy to boost sales.
What this report includes
- Up-to-the minute analysis of the latest trends in the industry
- New product development, forecasts and other themes
- Unique graphics and illustrated case studies
- Most recent brand and company news
- New insight into the size and shape of the market
Why buy this report
- Clear, concise powerpoint format makes it easy to digest
- Leading industry opinion keeps you abreast of latest news and trends
- Forward-looking outlook on a category, market or issue affecting the industry
- Latest five year forecasts assess how the market is predicted to develop
- Understand the competitive environment, the leading players and brands
Delivery format
PDF/PPT
Downloadable from MyPages
