Georgia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Georgia.

Georgia StatisticsGeorgia Country BriefingsFuture Demographics: Georgia in 2030

Filters
Industry
    Product Type
    Country Report

    Country Report

    Baby and Child-Specific Products in Georgia

    May 2018

    The review period was full of uncertainty in terms of the economy in Georgia. The Georgian lari faced several waves of dramatic devaluation in 2014, continuing into 2017. In such an import dependant country as Georgia, the more expensive foreign ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Bath and Shower in Georgia

    May 2018

    At the end of the 2000s, modern grocery retailers began significant activities, hoping to outperform traditional grocery retailers, which comprises mainly independent grocery retailers. By 2012, this process was fuelled by the appearance of an ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Colour Cosmetics in Georgia

    May 2018

    Colour cosmetics is fully dependent on imports with no local production present at the end of the review period. Therefore, the category has been affected by local currency devaluation waves that were evident, starting from the end of 2014. The ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Deodorants in Georgia

    May 2018

    The performance of deodorants is expected to remain positive as it still has significant room for growth. The availability of deodorants continued to rise, as not all distribution channels offered them, especially in rural areas. In a situation when ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Depilatories in Georgia

    May 2018

    Value sales of women’s razors and blades are predicted to slow down over the forecast period compared to the review period. This is because the category is approaching maturity and no strong, explosive growth is expected. Local consumers are also ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Fragrances in Georgia

    May 2018

    In 2017, the growth of premium men’s fragrances outpaced that of premium women’s fragrances. This trend was evident throughout the review period. The habits of consumers are changing as it is gradually becoming habitual for males to spend more on ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Hair Care in Georgia

    May 2018

    Salon professional hair care is predicted to record stronger volume and value growth at constant 2017 prices over the forecast period compared to the review period, as brands that were initially present mainly in salons are not expanding outside of ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Mass Beauty and Personal Care in Georgia

    May 2018

    Value growth at constant 2017 prices is predicted to be marginally slower over the forecast period compared to the review period for mass beauty and personal care. Due to the strong waves of devaluation of the Georgian lari against the US dollar and ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Men's Grooming in Georgia

    May 2018

    At a glance, men’s shaving might give the impression of an emerging category, due to its continual strong value growth. However, volume sales are high enough to assess men’s shaving as quite mature. The devaluation of local currency against the US ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Oral Care in Georgia

    May 2018

    More Georgians aged above 70 years are gaining awareness of dentures; increasing disposable incomes and availability of dentures supports their growth. The increasing number of dentures is therefore leading to the rising sales of denture care. The ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Beauty and Personal Care in Georgia

    May 2018

    Beauty and personal care in Georgia continued to grow in 2017. Modern grocery retailers expanded quite dramatically, intensifying the competition between store-based channels and direct selling. This encouraged a wide variety of products and ...

    US$2,650
    Add to cart View details
    Country Report

    Country Report

    Premium Beauty and Personal Care in Georgia

    May 2018

    The relatively low disposable incomes of Georgian consumers conditions the fact that premium fragrances remain the major contributors to the value size of overall premium beauty and personal care. The low demand does not allow for premium deodorants,...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Skin Care in Georgia

    May 2018

    The review period was full of uncertainty in terms of the economic situation in Georgia, due to the devalued local currency that faced several waves of fluctuation. For import dependant Georgia, certain fast moving consumer goods that are not ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Sun Care in Georgia

    May 2018

    In 2017, value sales of sun care are dominated by sun protection, which is the most available and best-known to Georgian consumers. Sun protection is considered the best way to keep skin healthy when sunbathing. In a situation when sun care is ...

    US$990
    Add to cart View details
    Strategy Briefing

    Strategy Briefing

    Renewable Energy Expansion Opportunities for B2B Sectors

    Apr 2018

    Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

    US$1,325
    Add to cart View details
    Strategy Briefing

    Strategy Briefing

    Consumer Lifestyles in Eastern Europe

    Apr 2018

    The declining population in Eastern Europe and its rapid ageing is expected to have a significant impact on future demand for a wide range of modern goods and services in the coming years. Disposable incomes are expected to rise between 2017 and ...

    US$1,325
    Add to cart View details
    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Georgia

    Mar 2018

    The value of the local currency fell against the US dollar and the euro in 2014. Since then, most imported goods have seen unit price growth. AFH tissue and hygiene comprises a significant share of imported products. Therefore, growing unit prices ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Nappies/Diapers/Pants in Georgia

    Mar 2018

    In 2017, the development of minor nappies/diapers/pants areas continued. With increasing consumer awareness, demand is also growing within areas like disposable pants and junior nappies/diapers. Value growth in these underdeveloped areas is expected ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Tissue and Hygiene in Georgia

    Mar 2018

    Tissue and hygiene value sales continued to increase in Georgia during 2017, with several factors supporting growth in this area. Rising disposable incomes, increasing product awareness and higher product availability all helped to boost value sales....

    US$2,650
    Add to cart View details
    Country Report

    Country Report

    Retail Adult Incontinence in Georgia

    Mar 2018

    Moderate/heavy products continued to lead sales in adult incontinence in 2017, with such products mostly being used by elderly people. There are no promotional activities for such products in Georgia, with awareness mostly spreading by word of mouth....

    US$990
    Add to cart View details

    Market Research Solutions

    Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.

    Learn More