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Georgia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Georgia.

Georgia Statistics

Georgia Country BriefingsFuture Demographics: Georgia in 2030

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    Country Report

    Travel in Georgia

    Oct 2017

    Inbound arrivals in Georgia recorded good growth over the review period and is expected to develop further over the forecast period. The country’s strategic tourism development policy is aimed at diversification of arrival source markets and the ...

    US$660
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    Country Report

    Cigarettes in Georgia

    Jul 2017

    On 1 January 2016, the excise tax for 20 sticks of filtered cigarettes was raised from GEL0.9 to GEL1.1, while the respective figure for unfiltered cigarettes grew from GEL0.25 to GEL0.30. Filtered cigarettes became less affordable to a proportion of...

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    Country Report

    Tobacco in Georgia

    Jul 2017

    In 2016, the most important category within tobacco in Georgia, cigarettes, continued to experience a gradual decrease. The trend of gradual decline in volume terms started several years earlier and remained stable at the end of the review period. ...

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    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Georgia

    Jul 2017

    The devaluation of Georgian currency resulted in an increase in unit prices for cigars and cigarillos, which is the major area of cigars, cigarillos and smoking tobacco. Consumers of cigars and cigarillos are regular users of those products and were ...

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    Country Report

    Smokeless Tobacco and Vapour Products in Georgia

    Jul 2017

    Vapour products is perceived as a healthier alternative to cigarettes and many Georgians are switching from smoking cigarettes. In addition, many local consumers are purchasing both cigarettes and vapour products. The fact that there are hardly any ...

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    Country Profile

    Georgia: Country Profile

    Jul 2017

    The economy will improve in 2017. Georgia’s economy is driven by higher commodity prices, a robust performance by exporters and moderate growth in private final consumption. An increase in public investment aimed mainly at improvements in ...

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    Country Report

    Alcoholic Drinks in Georgia

    Jun 2017

    In 2016 the drop in volume sales of alcoholic drinks that started in 2015 continued due to increased excise tax for major areas of spirits in 2016 and further fluctuation of the Georgian currency against the US dollar and the euro. The category ...

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    Country Report

    Beer in Georgia

    Jun 2017

    In 2016 further currency fluctuation took the lari to its lowest value against the US dollar and the euro. In a situation of uncertainty, consumers sought to reduce expenditure. For example, consumers decreased consumption of beer or switched to more...

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    Country Report

    Cider/Perry in Georgia

    Jun 2017

    Sales of cider/perry remained negligible in Georgia in 2016, and are expected to remain negligible throughout the forecast period....

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    Country Report

    Rtds/High-Strength Premixes in Georgia

    Jun 2017

    Sales of RTDs/high-strength premixes remained negligible in Georgia in 2016, and are expected to remain negligible throughout the forecast period....

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    Country Report

    Spirits in Georgia

    Jun 2017

    Local currency devaluation and fluctuation, and increased excise duty caused total volume decline in spirits in 2016. The devalued Georgian currency and further fluctuation against the US dollar and the euro made imports more expensive and caused ...

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    Country Report

    Wine in Georgia

    Jun 2017

    The Georgian lari continued to fluctuate and devalued further against the US dollar and the euro in 2016. This dampened consumer confidence and resulted in reduced expenditure. As homemade wine remained popular in Georgia, some consumers purchased ...

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    Future Demographic

    Georgia in 2030: The Future Demographic

    Jun 2017

    In 2030 the population of Georgia will reach 3.7 million, an overall decrease of 1.3% from 2015. As well as negative net migration, Georgia’s population decline is affected by falling birth rates due to a fall in the number of women of childbearing ...

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    Country Report

    Baby and Child-Specific Products in Georgia

    Apr 2017

    In 2016 the fluctuations and devaluation of Georgian currency against the US dollar and euro continued; that was causing growth of unit prices amongst a range of import dependant fmcg and in many cases a drop in consumption volume. However, in 2016 ...

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    Country Report

    Bath and Shower in Georgia

    Apr 2017

    In 2016, fluctuations and devaluation of Georgian currency against US dollar and euro continued. This fact conditioned a lack of certainty amongst consumers in terms of purchases; as a result, more mature categories with long-term presence gained ...

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    Country Report

    Colour Cosmetics in Georgia

    Apr 2017

    After the waves of local currency devaluation consumers started to be more alert about spending, and this created an obstacle for expansion of the premium segment within colour cosmetics. In 2016, premium colour cosmetics grew by only GEL170,000, ...

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    Country Report

    Deodorants in Georgia

    Apr 2017

    Gradually, deodorants are losing their seasonality. At the beginning of the review period, deodorants were mostly used in warm and hot periods of the year, but by 2016 this trend had changed. Sales were spread along the whole year as consumers ...

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    Country Report

    Depilatories in Georgia

    Apr 2017

    Depilatories in Georgia remains a very concentrated category with 73% of the market being occupied by the two largest and most well-known brands Gillette and Bic. Thus, barriers to enter such a consolidated market are high for new companies. There is...

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    Country Report

    Fragrances in Georgia

    Apr 2017

    In 2016 the local currency devaluation in Georgia caused worsened expectations amongst consumers; people felt financially unsecure and cut back on spending. In such a situation fragrances in Georgia did not face any actual volume growth and the value...

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    Country Report

    Hair Care in Georgia

    Apr 2017

    With the devaluation of the local currency, and unaffordable high prices for imported brands, local manufacturing started to be present in many fmcg categories in Georgia. Hair care was one of those. In 2016, a local company called Iveria started to ...

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