Market Research for Georgia

Cider/Perry in Georgia

Cider/perry is not present in the Georgian market, but could be introduced in the near future, as consumers are interested in new product categories and are becoming more sophisticated in their choice of alcoholic drinks flavours. However, if cider ...

Jan 2012 | $900| Add to cart | View details ›

Alcoholic Drinks in Georgia

Until 2008, the market for alcoholic drinks in Georgia rose steadily in terms of volume and value. The war with Russia in the second half of 2008 and the global economic crisis in the same year, not only stopped sales growing, but generally reduced ...

Jan 2012 | $1,900| Add to cart | View details ›

RTDs/High-Strength Premixes in Georgia

RTDs/high-strength premixes are largely absent from the Georgian market, and trial sales of such products that occasionally appear on store shelves are insignificant.

Jan 2012 | $900| Add to cart | View details ›

Spirits in Georgia

Sales of spirits (in total volume terms) are composed largely of vodka with an 83% share in 2011. Vodka is therefore the driving force of the entire category. On the other hand, given the economic state of Georgia, mass consumption is orientated ...

Jan 2012 | $900| Add to cart | View details ›

Wine in Georgia

In Georgia, there is a significant difference between casting wine (wine in bulk) and wine packaged in bottles. Although it is often the same wine, the difference in price to final consumer is rather considerable. The price of bottled wine exceeds ...

Jan 2012 | $900| Add to cart | View details ›

Beer in Georgia

Sales of domestic premium lager are increasing at the highest rate in total volume terms, up 23% in 2011.

Jan 2012 | $900| Add to cart | View details ›

Packaged Food in Georgia

The Georgian economy began to show the first signs of stabilisation in 2011 with GDP growth of 5% and consumer expenditure on food and non-alcoholic beverages growing by 16%. This took the restraints off consumers’ wallets leading to a positive ...

Jan 2012 | $6,500| Add to cart | View details ›

Dairy in Georgia

Dec 2011 | $1,900| Add to cart | View details ›

Drinking Milk Products in Georgia

According to the information from the National Department of Statistics of Georgia, prices of dairy products are one of the major reasons for the increasing inflation rate. Regardless of increased prices, the category is expected to show a quite ...

Dec 2011 | $900| Add to cart | View details ›

Ice Cream in Georgia

The 16% expected current value growth of ice cream in 2011 is much more optimistic compared to the review period CAGR, as 2011 is showing quite a healthy economic growth and the niches are gaining the same size as before the war with Russia. In such ...

Dec 2011 | $900| Add to cart | View details ›