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 Market Research for Georgia

Euromonitor publishes reports on industries, consumers and demographics in Georgia.

  • Industry specific reports offer insight into market size and market share in Georgia; as well as industry trends in each specific industry.
  • Georgia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Georgia statistics factfile.

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Country Report

Concentrates in Georgia

In general, this category is not popular already among the Georgian population – and with no marketing support sales declined even more rapidly. In 2011 manufacturers and importers of products responded with a noticeable reduction in the presence of ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Fruit/Vegetable Juice in Georgia

Slightly more than 5% active growth was observed in juice drinks excluding Asian in 2011. This was primarily due to the appearance of a popular brand of fruit drinks: Sandora.

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Soft Drinks in Georgia

The global economic crisis negatively affected sales of soft drinks in Georgia. Furthermore, the impact of the crisis would have lasted much longer if weather conditions had not stimulated sales. In both 2010 and 2011 Georgia saw very long, hot ...

Apr 2012 | US$1,900| Add to cart | View details ›

Country Report

RTD Coffee in Georgia

RTD coffee is a new and not yet very popular category of soft drinks in Georgia, which was also affected by the economic crisis. If carbonates, bottled water, fruit/vegetable juice relatively quickly regained their sales after the crisis, RTD coffee ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in Georgia

2010 saw disappearance from the RTD tea category of local company Kazbegi JSC, which stopped RTD tea production due to financial problems. It seemed that RTD tea would be completely dominated by foreign producers, but in 2011 a new local player, ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Sports and Energy Drinks in Georgia

In 2011 the two leaders of energy drinks saw a marked increased in sales. Red Bull traditionally had very active advertising and marketing support, and Burn took advantage of the widest distribution network of The Coca-Cola Co in Georgia. As a ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Bottled Water in Georgia

In recent years the average unit price in bottled water was constantly falling. This was due to the fact that the category was represented almost completely by local companies, which were for many years  engaged in the production of bottled water. ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Carbonates in Georgia

In 2011 both dominant trends of 2010 were again evident. Summer in 2011 was hot, but the hot weather did not last as long as in 2010. Furthermore, the inflow of tourists in 2011 was still significant.

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Coffee in Georgia

Ten years ago, the leading coffee brand in Georgia was Pelé, the main advantage of which was its cheap price compared to other major players. However, over the past ten years the situation has changed gradually. Competitors of Pelé slightly lowered ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Other Hot Drinks in Georgia

In 2011, for the first time in many years, Nesquik lost its leading position within other hot drinks due to a number of reasons. Firstly, small packages of MacChocolate (25g) are increasing in popularity amongst price sensitive consumers. Secondly, ...

Apr 2012 | US$900| Add to cart | View details ›

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