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Georgia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Georgia.

Georgia Statistics

Georgia Country BriefingsFuture Demographics: Georgia in 2030

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    Country Report

    Bottled Water in Georgia

    Feb 2017

    There is a long tradition of consuming carbonated bottled water in Georgia, with the category being dominated by local brands Borjomi by IDS Borjomi International and Nabeglavi by Healthy Water JSC. These are believed to be healthy products that are ...

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    Country Report

    Carbonates in Georgia

    Feb 2017

    As people in Georgia do not consider high levels of sugar consumption to be a big threat to health, carbonates continues to see strong growth in both volume and value terms. Consumption is growing both the off-trade and the on-trade. People tend to ...

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    Country Report

    Concentrates in Georgia

    Feb 2017

    There are no visible sales of concentrates in Georgia....

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    Country Report

    Energy Drinks in Georgia

    Feb 2017

    Health awareness remains quite low among younger consumers in Georgia. They mostly ignore the probable negative effects on their health of the excessive consumption of energy drinks. Energy drinks products are becoming more popular for all sorts of ...

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    Country Report

    Juice in Georgia

    Feb 2017

    Juice in Georgia is underdeveloped. The per capita consumption of juice was only four litres in 2016, in total volume terms, which is among the lowest levels in Eastern European. Nevertheless, juice remains an emerging category even after the ...

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    Country Report

    Soft Drinks in Georgia

    Feb 2017

    After the significant devaluation of the local currency in 2015 people felt uncertain about their short-term future and cut down on spending on a range of fast moving consumer goods. However, this shock affected soft drinks for a short period only, ...

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    Country Report

    RTD Coffee in Georgia

    Feb 2017

    RTD coffee has not managed to gain significant popularity among Georgian consumers. Low availability, the absence of promotions and strong competition from other categories has left RTD coffee underdeveloped. The increase in popularity of energy ...

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    Country Report

    RTD Tea in Georgia

    Feb 2017

    Georgian manufacturer Kartuli Ludis Ko entered RTD tea in 2015 with its Baikho brand. The launch was a success and it quickly rose in the rankings to reach third position in RTD tea in 2016. The entry of this new brand helped to keep unit prices ...

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    Country Report

    Sports Drinks in Georgia

    Feb 2017

    There are no visible sales of sports drinks in Georgia....

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    Country Report

    Coffee in Georgia

    Feb 2017

    The sales share of instant coffee continues to grow within coffee in Georgia, with the area accounting for some 48% of overall retail volume sales in 2016 – a two percentage point increase from 2015. Consumption of instant coffee increased throughout...

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    Country Report

    Other Hot Drinks in Georgia

    Feb 2017

    While other hot drinks products have been available for decades in Georgia, the area remains undeveloped in terms of market size and variety of brands. In addition, the devaluation of the local currency affected the category as it mainly consists of ...

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    Country Report

    Hot Drinks in Georgia

    Feb 2017

    In 2016, the Georgian currency, the lari, continued to devalue against the US dollar and the euro. With imports becoming more expensive, local manufacturers became more competitive and improved their position within hot drinks. In the longer term, ...

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    Country Report

    Tea in Georgia

    Feb 2017

    Southern regions of Georgia are densely populated by ethnic Azerbaijanis, who are loyal to tea, especially black tea. Indeed, during the review period, about one third of tea volume sales were made in these regions. Most Azerbaijani citizens in ...

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    Country Briefing

    Business Dynamics: Georgia

    Jan 2017

    Georgia’s business environment is on a par with its highly developed Eastern European peers, offering an easy to operate in business landscape, falling corruption levels, increasing economic freedom levels and an efficient credit market. However, it ...

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    Country Briefing

    Economy, Finance and Trade: Georgia

    Jan 2017

    Georgia’s business environment is on a par with its highly developed Eastern European peers, offering an easy to operate in business landscape, falling corruption levels, increasing economic freedom levels and an efficient credit market. However, it ...

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    Country Report

    Air Care in Georgia

    Jan 2017

    The number of automobiles in Georgia significantly increased over the review period and by the end of 2015 there were already 1.1 million cars registered. This fact has had a positive effect on car air fresheners which grew by 10% in current value ...

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    Country Report

    Bleach in Georgia

    Jan 2017

    Bleach witnessed only slight volume growth over the review period and this trend continued in 2016 with growth of less than 1%. The category has a longstanding presence in Georgia and it has already reached maturity. Besides which, no stimulation has...

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    Country Report

    Dishwashing in Georgia

    Jan 2017

    Dishwashing is dominated by imported brands such as Fairy from Procter & Gamble and Pril from Henkel AG & Co KgAa, amongst others. There is no presence of local manufacturing. In such a situation, the devalued local currency has made these imports ...

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    Country Report

    Home Insecticides in Georgia

    Jan 2017

    Insects hardly ever cause any disease outbreaks in Georgia. The biggest problem with insects is that they stop people sleeping in the summer, especially in areas where humidity is higher. The traditional way of fighting insects is spray/aerosol ...

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    Country Report

    Laundry Care in Georgia

    Jan 2017

    In 2016 the Georgian currency remained unstable and fluctuated against the US dollar and euro significantly. As a result, consumers did not feel confident enough to switch to new products or ones which might increase their expenses for laundry care. ...

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