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Georgia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Georgia.

Georgia Statistics

Georgia Country BriefingsFuture Demographics: Georgia in 2030

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    Country Briefing

    Business Dynamics: Georgia

    Jan 2017

    Georgia’s business environment is on a par with its highly developed Eastern European peers, offering an easy to operate in business landscape, falling corruption levels, increasing economic freedom levels and an efficient credit market. However, it ...

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    Country Briefing

    Economy, Finance and Trade: Georgia

    Jan 2017

    Georgia’s annual real GDP growth moderated in 2015, however, the economy is expected to perform well going forward, as continued gains in domestic demand provide support. Georgia continues to benefit from a relatively advanced economic environment ...

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    Country Report

    Air Care in Georgia

    Jan 2017

    The number of automobiles in Georgia significantly increased over the review period and by the end of 2015 there were already 1.1 million cars registered. This fact has had a positive effect on car air fresheners which grew by 10% in current value ...

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    Country Report

    Bleach in Georgia

    Jan 2017

    Bleach witnessed only slight volume growth over the review period and this trend continued in 2016 with growth of less than 1%. The category has a longstanding presence in Georgia and it has already reached maturity. Besides which, no stimulation has...

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    Country Report

    Dishwashing in Georgia

    Jan 2017

    Dishwashing is dominated by imported brands such as Fairy from Procter & Gamble and Pril from Henkel AG & Co KgAa, amongst others. There is no presence of local manufacturing. In such a situation, the devalued local currency has made these imports ...

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    Country Report

    Home Insecticides in Georgia

    Jan 2017

    Insects hardly ever cause any disease outbreaks in Georgia. The biggest problem with insects is that they stop people sleeping in the summer, especially in areas where humidity is higher. The traditional way of fighting insects is spray/aerosol ...

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    Country Report

    Laundry Care in Georgia

    Jan 2017

    In 2016 the Georgian currency remained unstable and fluctuated against the US dollar and euro significantly. As a result, consumers did not feel confident enough to switch to new products or ones which might increase their expenses for laundry care. ...

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    Country Report

    Home Care in Georgia

    Jan 2017

    Home care saw current value growth of 5% in 2016 which was a slight slowdown on the CAGR of 6% seen over the review period. The stronger historic performance was mainly the result of a wave of local currency devaluations that took place in 2013 which...

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    Country Report

    Polishes in Georgia

    Jan 2017

    Floor polish has had a presence in Georgia since mid-soviet times. However the variety of brands has increased in post-soviet times with the category continuing to grow. However, over the review period and in 2016 floor polish has seen more stable ...

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    Country Report

    Surface Care in Georgia

    Jan 2017

    The Georgian currency devaluation against the US dollar and euro resulted in unit price growth for a range of fast moving consumer goods that are dominated by imports, which included surface care. However, neither unit price growth nor more cautious ...

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    Country Report

    Toilet Care in Georgia

    Jan 2017

    The devaluation of the local currency in Georgia affected the unit prices of imported toilet care in 2016. Consumers cut down on spending with financial uncertainty looming due to a downturn in the economy. As a result, in 2016 the major driver of ...

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    Country Report

    Non-Grocery Specialists in Georgia

    Jan 2017

    In 2016 the Georgian currency remained unstable against the US dollar. With foreign currencies more expensive, imported products also became more expensive; as most non-grocery products were imported, currency fluctuations affected unit prices in ...

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    Country Report

    Non-Store Retailing in Georgia

    Jan 2017

    By 2016, internet coverage significantly increased in Georgia. More people were becoming computer-savvy and aware of technology. Also the development of payment systems and people’s increased trust in online transactions supported the growth of ...

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    Country Report

    Retailing in Georgia

    Jan 2017

    In 2016, devaluation of the local currency, the Georgian lari, continued to be seen, which made consumers more conservative in their spending. Consumers are trying to avoid increasing their expenditure as they do not feel very confident or assured ...

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    Country Report

    Grocery Retailers in Georgia

    Jan 2017

    In 2016, modern grocery retailers accounted for 26% of value sales within grocery retailers, up two percentage points on the previous year. The growth in share was a continuation of the review period trend of consumers switching from traditional to ...

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    Country Profile

    Georgia: Country Profile

    Jan 2017

    The economy will improve in 2017. Strong gains in exports along with steady growth of private final consumption are the main drivers. An increase in public investment (funded partially by multilateral loans) also provides support. Private investment ...

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    Country Briefing

    Households: Georgia

    Jan 2017

    Georgia has a balanced rural-urban household market, but ongoing urbanisation will make it more favourable for businesses to reach local consumers. Households are becoming smaller in size, as birth rates decline, while social and demographic changes ...

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    Country Report

    Dairy in Georgia

    Dec 2016

    Valio Oy led cheese sales in 2016, recording a value share of 14% and sales of GEL14.5 million. Viola was the leading brand until 2016, when it fell to second place, and its other leading brand is Valio Gouda, which ranked third in 2016. Valio was ...

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    Country Report

    Confectionery in Georgia

    Dec 2016

    Mondelez International Inc led chocolate confectionery in 2016 with a 14% value share with its brands Alpen Gold, Korona and others. These brands benefit from active advertising support and they experience high popularity from consumers. The ...

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    Country Briefing

    Income and Expenditure: Georgia

    Dec 2016

    The annual rate of expansion of Georgia’s per capita gross income and spending (in real terms) outpaced regional averages between 2010 and 2015, although it decelerated markedly in 2015, as a result of the country’s weakening external sector. ...

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