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Georgia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Georgia.

Georgia Statistics

Georgia Country BriefingsFuture Demographics: Georgia in 2030

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    Country Report

    Baby and Child-Specific Products in Georgia

    Apr 2017

    In 2016 the fluctuations and devaluation of Georgian currency against the US dollar and euro continued; that was causing growth of unit prices amongst a range of import dependant fmcg and in many cases a drop in consumption volume. However, in 2016 ...

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    Country Report

    Bath and Shower in Georgia

    Apr 2017

    In 2016, fluctuations and devaluation of Georgian currency against US dollar and euro continued. This fact conditioned a lack of certainty amongst consumers in terms of purchases; as a result, more mature categories with long-term presence gained ...

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    Country Report

    Colour Cosmetics in Georgia

    Apr 2017

    After the waves of local currency devaluation consumers started to be more alert about spending, and this created an obstacle for expansion of the premium segment within colour cosmetics. In 2016, premium colour cosmetics grew by only GEL170,000, ...

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    Country Report

    Deodorants in Georgia

    Apr 2017

    Gradually, deodorants are losing their seasonality. At the beginning of the review period, deodorants were mostly used in warm and hot periods of the year, but by 2016 this trend had changed. Sales were spread along the whole year as consumers ...

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    Country Report

    Depilatories in Georgia

    Apr 2017

    Depilatories in Georgia remains a very concentrated category with 73% of the market being occupied by the two largest and most well-known brands Gillette and Bic. Thus, barriers to enter such a consolidated market are high for new companies. There is...

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    Country Report

    Fragrances in Georgia

    Apr 2017

    In 2016 the local currency devaluation in Georgia caused worsened expectations amongst consumers; people felt financially unsecure and cut back on spending. In such a situation fragrances in Georgia did not face any actual volume growth and the value...

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    Country Report

    Hair Care in Georgia

    Apr 2017

    With the devaluation of the local currency, and unaffordable high prices for imported brands, local manufacturing started to be present in many fmcg categories in Georgia. Hair care was one of those. In 2016, a local company called Iveria started to ...

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    Country Report

    Men's Grooming in Georgia

    Apr 2017

    Men’s razors and blades saw the highest value growth within overall beauty and personal care in 2016. The category shows low price sensitivity and current value sales grew by 17% in a situation when unit prices were growing as a result of currency ...

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    Country Report

    Oral Care in Georgia

    Apr 2017

    In 2016 the average per capita consumption of oral care products in Eastern Europe in value terms was USD5 whilst Georgia remained amongst the countries with the lowest per capita consumption, which marginally exceeded USD2. Most of the categories ...

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    Country Report

    Beauty and Personal Care in Georgia

    Apr 2017

    Current value growth of 2016 was pretty much in line with the compounded annual growth rate of the historic period. However, the devaluation of local currency drove up the unit prices for most beauty and personal care products. Products that appeared...

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    Country Report

    Skin Care in Georgia

    Apr 2017

    The local currency faced a significant devaluation against the euro and US dollar in 2015 and 2016. That fact worsened expectations of the population about the future; people ceased experimenting with new products and also were more conservative ...

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    Country Report

    Sun Care in Georgia

    Apr 2017

    The number of foreign tourists coming to Georgia is increasing from year to year, and in 2015 the number reached six million. Many of them travel to the seaside region where during a quarter of a year, sun care products are needed. In such a ...

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    Country Profile

    Georgia: Country Profile

    Apr 2017

    The economy will improve in 2017. Georgia’s economy is supported by a strong performance by exporters, as well as moderate increases in private final consumption and inflows of FDI. Private investment is still hampered by political uncertainty. ...

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    Country Report

    Adult Incontinence in Georgia

    Mar 2017

    People’s awareness of adult incontinence products is low in Georgia. There was no marketing activity over the review period or in 2016. The product is used only for elder bed patients that need moderate/heavy adult incontinence. Therefore, sales of ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Georgia

    Mar 2017

    The inflow of visitors to Georgia has been on the rise from year to year for a decade, and 2016 was no exception as once again there was an increased number of various types of visitors including tourists. Such a trend supports development of horeca ...

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    Country Report

    Nappies/Diapers/Pants in Georgia

    Mar 2017

    Per capita use of nappies/diapers/pants amongst children aged 0-36 months in Georgia reached 457 units in 2016, which is quite a low performance compared to the respective figures of North America and Western Europe, 1,244 units and 963 units, ...

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    Country Report

    Tissue and Hygiene in Georgia

    Mar 2017

    In 2016 current value growth for tissue and hygiene in Georgia was slightly slower compared to the CAGR for the historic period. With the devalued local currency, people were feeling less confident in making purchases and that resulted in a lower ...

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    Country Report

    Retail Tissue in Georgia

    Mar 2017

    Average per person consumption of retail tissue in Georgia is 1.8 kilograms whilst the respective figures for North America and Western Europe are 13.8kg/person and 8.7kg/person. Georgia is yet far from the having reached the consumption level of ...

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    Country Report

    Sanitary Protection in Georgia

    Mar 2017

    In 2016 per capita consumption of sanitary protection for the female population aged 12-54 years reaches 111 units in Georgia. It is yet far from the respective figures of North America and Western Europe where 244 units and 255 units were consumed ...

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    Country Report

    Wipes in Georgia

    Mar 2017

    Personal wipes continued to lead within wipes in 2016. The trend of using personal wipes is increasing annually, as their value sales grew by 6-10% every year over the review period. People tend to economise on home care wipes and substitute those ...

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