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Georgia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Georgia.

Georgia Statistics

Georgia Country BriefingsFuture Demographics: Georgia in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Report

    Packaged Food in Georgia

    Nov 2017

    Packaged food continued to see positive current value growth in 2017. It continued to grow in volume terms too, but the devalued local currency against the Euro and US dollar meant there was significant value growth, with the more expensive imports ...

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    City Review

    Tbilisi City Review

    Nov 2017

    Tbilisi is among the fastest growing Eastern European cities, with real GDP growth of 31% over 2011-2016. In 2016, the city had 1.4 million inhabitants, and accounted for almost two thirds of Georgia's total GDP. Consumer expenditure growth (+42%) ...

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    Country Profile

    Georgia: Country Profile

    Nov 2017

    The economy will grow briskly in 2017. The main drivers are higher commodity prices and a robust rebound in exports. An increase in public investment in infrastructure provides additional support. A fall in remittances constrains consumer spending. ...

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    Country Report

    Soup in Georgia

    Nov 2017

    Soup is still at an early stage of development in Georgia, with dehydrated soup being the only category with a significant presence in the country in 2017. Packaged soup in general is perceived as being less healthy than home-made varieties prepared ...

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    Country Report

    Spreads in Georgia

    Nov 2017

    Honey accounted for 14% of spreads current value sales in 2017, down from 15% in 2012. This relatively low share did not reflect the absence of a tradition of honey consumption in Georgia, but rather the enduring popularity of home-made or artisanal ...

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    Country Report

    Sauces, Dressings and Condiments in Georgia

    Nov 2017

    There is a long tradition of consuming home-made table sauces in Georgia. However, in recent decades this tradition has weakened somewhat as rising employment and busier lifestyles have left many consumers with less time for preparing their own table...

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    Country Report

    Ready Meals in Georgia

    Nov 2017

    Nikora Holding, owner of one of Georgia’s biggest grocery retailers chains, changed its strategy towards the end of the review period and started distributing its previously private label ready meals products via other retailers. This move ...

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    Country Briefing

    Business Dynamics: Georgia

    Nov 2017

    Reforms enacted by the state have improved Georgia’s competitiveness, enhancing its rankings in key business indices. Its low taxes are a boon for corporations that can plough money back into their operations, helping them to grow. Corruption is not ...

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    Country Report

    Digestive Remedies in Georgia

    Oct 2017

    Georgia is famous among Eastern European countries for its rich cuisine. Meat, dough and black beans feature prominently in many traditional local dishes, and portion sizes tend to be larger than in most European countries. Moreover, many Georgians ...

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    Country Report

    Herbal/Traditional Products in Georgia

    Oct 2017

    Due to low disposable incomes, many Georgians are quite price-sensitive when it comes to consumer health products. As a result, the most popular and successful categories within herbal/traditional products tend to be those that offer more ...

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    Country Report

    Consumer Health in Georgia

    Oct 2017

    Maturity restricted current value growth rates for most consumer health categories in Georgia in 2017. However, changing consumption habits and rising disposable incomes supported positive performances by a number of categories that were still ...

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    Country Report

    Sports Nutrition in Georgia

    Oct 2017

    Consumer interest in sports nutrition has increased gradually in recent years in line with the growing participation of Georgians in sports activities and other forms of physical exercise. This category only started to register significant current ...

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    Country Report

    Weight Management and Wellbeing in Georgia

    Oct 2017

    Traditional Georgian cuisine is very rich, with ingredients such as meat and dough widely used in popular local dishes. In addition, standard portion sizes in the country are quite large. US fast food chains such as McDonald's, Wendy’s and Burger ...

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    Country Report

    Wound Care in Georgia

    Oct 2017

    Modern grocery retailers first emerged as a significant distribution channel for wound care products in Georgia in 2011, and recorded strong growth in current value sales within this category over the review period as a whole. Despite this, ...

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    Country Report

    Dermatologicals in Georgia

    Oct 2017

    Per capita spending on haemorrhoid treatments in Georgia remained well below the Eastern European average in 2017. This was partly due to low consumer awareness of the existence and potential benefits of such products. In addition, even in cases ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Georgia

    Oct 2017

    The Georgian climate has clearly defined seasons. Demand for cough, cold and allergy (hay fever) remedies products in the country typically increases at the start of different seasons, mainly autumn and spring, when the human body is adjusting to ...

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    Country Report

    Analgesics in Georgia

    Oct 2017

    Analgesics are widely used in Georgia to treat various types of pain, most commonly headaches, and to ease symptoms at the early stages of fevers and colds. Acetaminophen, which is kept in first aid kits in many Georgian households, remained the ...

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