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Georgia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Georgia.

Georgia Statistics

Georgia Country BriefingsFuture Demographics: Georgia in 2030

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    Country Report

    Adult Incontinence in Georgia

    Mar 2017

    People’s awareness of adult incontinence products is low in Georgia. There was no marketing activity over the review period or in 2016. The product is used only for elder bed patients that need moderate/heavy adult incontinence. Therefore, sales of ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Georgia

    Mar 2017

    The inflow of visitors to Georgia has been on the rise from year to year for a decade, and 2016 was no exception as once again there was an increased number of various types of visitors including tourists. Such a trend supports development of horeca ...

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    Country Report

    Nappies/Diapers/Pants in Georgia

    Mar 2017

    Per capita use of nappies/diapers/pants amongst children aged 0-36 months in Georgia reached 457 units in 2016, which is quite a low performance compared to the respective figures of North America and Western Europe, 1,244 units and 963 units, ...

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    Country Report

    Tissue and Hygiene in Georgia

    Mar 2017

    In 2016 current value growth for tissue and hygiene in Georgia was slightly slower compared to the CAGR for the historic period. With the devalued local currency, people were feeling less confident in making purchases and that resulted in a lower ...

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    Country Report

    Retail Tissue in Georgia

    Mar 2017

    Average per person consumption of retail tissue in Georgia is 1.8 kilograms whilst the respective figures for North America and Western Europe are 13.8kg/person and 8.7kg/person. Georgia is yet far from the having reached the consumption level of ...

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    Country Report

    Sanitary Protection in Georgia

    Mar 2017

    In 2016 per capita consumption of sanitary protection for the female population aged 12-54 years reaches 111 units in Georgia. It is yet far from the respective figures of North America and Western Europe where 244 units and 255 units were consumed ...

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    Country Report

    Wipes in Georgia

    Mar 2017

    Personal wipes continued to lead within wipes in 2016. The trend of using personal wipes is increasing annually, as their value sales grew by 6-10% every year over the review period. People tend to economise on home care wipes and substitute those ...

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    Country Report

    Bottled Water in Georgia

    Feb 2017

    There is a long tradition of consuming carbonated bottled water in Georgia, with the category being dominated by local brands Borjomi by IDS Borjomi International and Nabeglavi by Healthy Water JSC. These are believed to be healthy products that are ...

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    Country Report

    Carbonates in Georgia

    Feb 2017

    As people in Georgia do not consider high levels of sugar consumption to be a big threat to health, carbonates continues to see strong growth in both volume and value terms. Consumption is growing both the off-trade and the on-trade. People tend to ...

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    Country Report

    Concentrates in Georgia

    Feb 2017

    There are no visible sales of concentrates in Georgia....

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    Country Report

    Energy Drinks in Georgia

    Feb 2017

    Health awareness remains quite low among younger consumers in Georgia. They mostly ignore the probable negative effects on their health of the excessive consumption of energy drinks. Energy drinks products are becoming more popular for all sorts of ...

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    Country Report

    Juice in Georgia

    Feb 2017

    Juice in Georgia is underdeveloped. The per capita consumption of juice was only four litres in 2016, in total volume terms, which is among the lowest levels in Eastern European. Nevertheless, juice remains an emerging category even after the ...

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    Country Report

    Soft Drinks in Georgia

    Feb 2017

    After the significant devaluation of the local currency in 2015 people felt uncertain about their short-term future and cut down on spending on a range of fast moving consumer goods. However, this shock affected soft drinks for a short period only, ...

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    Country Report

    RTD Coffee in Georgia

    Feb 2017

    RTD coffee has not managed to gain significant popularity among Georgian consumers. Low availability, the absence of promotions and strong competition from other categories has left RTD coffee underdeveloped. The increase in popularity of energy ...

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    Country Report

    RTD Tea in Georgia

    Feb 2017

    Georgian manufacturer Kartuli Ludis Ko entered RTD tea in 2015 with its Baikho brand. The launch was a success and it quickly rose in the rankings to reach third position in RTD tea in 2016. The entry of this new brand helped to keep unit prices ...

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    Country Report

    Sports Drinks in Georgia

    Feb 2017

    There are no visible sales of sports drinks in Georgia....

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    Country Report

    Coffee in Georgia

    Feb 2017

    The sales share of instant coffee continues to grow within coffee in Georgia, with the area accounting for some 48% of overall retail volume sales in 2016 – a two percentage point increase from 2015. Consumption of instant coffee increased throughout...

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    Country Report

    Other Hot Drinks in Georgia

    Feb 2017

    While other hot drinks products have been available for decades in Georgia, the area remains undeveloped in terms of market size and variety of brands. In addition, the devaluation of the local currency affected the category as it mainly consists of ...

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    Country Report

    Hot Drinks in Georgia

    Feb 2017

    In 2016, the Georgian currency, the lari, continued to devalue against the US dollar and the euro. With imports becoming more expensive, local manufacturers became more competitive and improved their position within hot drinks. In the longer term, ...

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    Country Report

    Tea in Georgia

    Feb 2017

    Southern regions of Georgia are densely populated by ethnic Azerbaijanis, who are loyal to tea, especially black tea. Indeed, during the review period, about one third of tea volume sales were made in these regions. Most Azerbaijani citizens in ...

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