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Company Profile

Georgia-Pacific Corp in Tissue and Hygiene

Sep 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Georgia-Pacific Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Tissue and Hygiene market and the global economy.

Company and market share data provide a detailed look at the financial position of Georgia-Pacific Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Georgia-Pacific Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Georgia-Pacific Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Tissue and Hygiene research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

SWOT: Georgia-Pacific Corp

Strategic objectives and challenges

Competitive Positioning

Held back by reliance on domestic market

Increasing importance of emerging markets

Leaders see share decline

Market Assessment

Sale of EMEA business increases focus on retail tissue

Increasing reliance on the US

Geographic and Category Opportunities

Shifting brand strategy in US toilet paper

Growing pressure on brand development in US

Turning back on limited opportunities of Western Europe

Missing out on emerging market opportunities

Reversal of fortunes for Brawny

Brand focus required to thrive in kitchen towels

Challenging conditions in Western European kitchen towels

Bleak prospects in paper tableware

Private label dominance in Western European paper tableware

Exiting retail hygiene

Brand Strategy

Pressure to resonate emotionally

Quilted Northern exemplifies direction of brand strategy

Brawny needs to build on positive competitive response

Operations

Production infrastructure

Recommendations

Onus on brand development

Samples

Please update/install flash.

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