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Company Profile

Georgia-Pacific Corp in Tissue and Hygiene

Sep 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Georgia-Pacific Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Tissue and Hygiene market and the global economy.

Company and market share data provide a detailed look at the financial position of Georgia-Pacific Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Georgia-Pacific Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Georgia-Pacific Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Tissue and Hygiene research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company f acts

  • Strategic Evaluation

SWOT: Georgia-Pacific Corp

  • Strategic Evaluation

Strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Lagging far behind the global market

  • Competitive Positioning

Hygiene and emerging markets driving growth

  • Competitive Positioning

Leaders see share fall

  • Competitive Positioning

Market Assessment

Missing out on emerging market growth

  • Market Assessment

Heavy retail tissue bias

  • Market Assessment

Mainstream manufacturers eyeing green opportunities

  • Market Assessment

Geographic and Category Opportunities

Intense competition in core toilet paper market

  • Geographic and Category Opportunities

Domestic growth opportunities in toilet paper

  • Geographic and Category Opportunities

Innovation to fend off private label threat in Western Europe

  • Geographic and Category Opportunities

Strong potential in Turkish toilet paper

  • Geographic and Category Opportunities

Under-represented in emerging markets

  • Geographic and Category Opportunities

Losing out to Procter & Gamble in US kitchen towels

  • Geographic and Category Opportunities

Well-placed in Western European kitchen towels

  • Geographic and Category Opportunities

Challenging environment for paper tableware

  • Geographic and Category Opportunities

Saudi Arabia offers potential in tissues

  • Geographic and Category Opportunities

Retail hygiene increasingly marginalised

  • Geographic and Category Opportunities

Brand Strategy

Increasing onus on branding

  • Brand Strategy

Lotus key to development strategy

  • Brand Strategy

Quilted Northern works to build brand loyalty

  • Brand Strategy

Operations

Production infrastructure

  • Operations

Recommendations

Stronger brand identities and geographic expansion

  • Recommendations

Samples

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