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Statistical Reference Handbook

European Marketing Data and Statistics 2013

European Marketing Data and Statistics 2013 is Euromonitor’s best-selling title. Now in its 48th edition the book presents comparable demographic, economic and marketing statistics for 44 European countries.

Nov 2012 | US$475| View details ›

Consumer Lifestyle

Consumer Lifestyles in Germany

German consumers are in relatively confident mood in 2012 despite the recent global recession and current euro crisis. A strong job market and a positive outlook on their personal financial situation have encouraged Germans to spend freely. They ...

Aug 2012 | US$1,900| Add to cart | View details ›

Strategy Briefing

Consumer Buying Behaviour in the Recession: Global Online Survey

In the midst of the global downturn, with consumers facing job losses and rising prices, which purchasing criteria are they prioritising and how have their shopping habits changed? This new global report analyses the results of Euromonitor ‘s 2011 ...

Jan 2012 | US$2,600| Add to cart | View details ›

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600| Add to cart | View details ›

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details ›

Future Demographic

Germany in 2030: The Future Demographic

Germany faces a broad-based decline in population over the next two decades. At the same time, the country is rapidly ageing. By 2030, more than one in every three residents will be over 60 years. Nearly a third of these gains will occur among the ...

Apr 2010 | US$900| Add to cart | View details ›

Books more ›

Statistical Reference Handbook

Consumer Europe 2013

Oct 2012

Statistical Reference Handbook

World Consumer Income and Expenditure Patterns

Aug 2012

Statistical Reference Handbook

Retail Trade International

Dec 2012